Water Filter

Shoppers searched for this 18.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47.8M a year.

Searches, last 12 months

18.6M

Growth, 90 days vs prior 90

+10.0%

Conversion, latest week

4.9%

Market size, estimated

$47.8Ma year

Peak month

July1.3× the quietest month

Top search term

water filter5.2M searches a year

Listings sell for $52.76 on average, from $11.15 to $422.62. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 30,000 to 40,000 of them. At $52.76 that is $1.6M to $2.1M a year per listing.

Average price

$52.76inside the $15 to $100 sweet spot

Price range

$11.15–$422.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

800K or moreAmazon's top range

Units per listing a year

30,000–40,000

Revenue per listing a year

$1.6M–$2.1M

Returns

3.7%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Kitchen Fixtures. It carries 12,856 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#43in Kitchen Fixtures

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

12,856per listing

Listings tracked

31

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

57 months