Water Based Polyurethane

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months

30K

Growth, 90 days vs prior 90

+22.2%

Conversion, latest week

8.5%

Market size, estimated

$39Ka year

Peak month

November2.2× the quietest month

Top search term

matte polyurethane9K searches a year

Listings sell for $15.48 on average, from $7.94 to $24.02. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $15.48 that is $4K to $8K a year per listing.

Average price

$15.48inside the $15 to $100 sweet spot

Price range

$7.94–$24.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

2.5%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Finishes, Sealers & Stains. It carries 3,478 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#56in Finishes, Sealers & Stains

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

3,478per listing

Listings tracked

10

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

89 months