Skip to content

Warm Yellow String Lights

Fail

Shoppers spend only $3K a year here, so Warm Yellow String Lights is a Fail.

Flapen Score
32
32 / 100
Ranks 9,041 of 9,536 Tools & Home Improvement niches · −16 vs the category median of 48
Market size
$3K/yr12K searches / yr
90-day growth
+16.3%search demand this quarter
Competition
69%top-5 click share · 7 brands · 15 sellers

Flapen Score

Warm Yellow String Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Warm Yellow String Lights is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Warm Yellow String Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Warm Yellow String Lights 12K times last year and spent an estimated $3K. The top 5 brands take 85% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+16.3%
Conversion, latest week
1.5%
Market size, estimated
$3Ka year
Top search term
warm yellow string lights4K searches a year

02 · Price

A sale here is worth $17.18.

Listings sell for $17.18 on average, from $11.69 to $32.96. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $17.18 that is $0 to $2K a year per listing.

Average price
$17.18inside the $15 to $100 sweet spot
Price range
$11.69–$32.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #60 within String Lights. It carries 7,304 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#60in String Lights
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
7,304per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Warm Yellow String Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

$0$131$262$393$5241K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

15

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

7%

  • JMEXSUSS28%
  • GPATIO15%
  • suddus14%
  • Minetom14%
  • LAMPHOME13%
  • Brightown9%
  • Open — no brand owns it (1 brand, 7%)

Demand

Warm Yellow String Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Spike '26Prime Day '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.8× · 7 of 12 months tracked

Search terms

Top Warm Yellow String Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • warm yellow string lights4K/yr
  • warm white light3K/yr
  • christmas tree lights led warm white3K/yr
  • led christmas tree lights warm white3K/yr

Reviews and returns

What reviews say buyers love and hate about Warm Yellow String Lights

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Durability”
4.7%of orders come back
“they broke in two places within a month”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Warm Yellow String Lights questions

Answered from the same tracked data.