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Warm Lights

Fail

Shoppers spend only $15K a year here, so Warm Lights is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$15K/yr41K searches / yr
90-day growth
+22.1%search demand this quarter
Competition
37%top-5 click share · 25 brands · 35 sellers

Flapen Score

Warm Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Warm Lights is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Warm Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Warm Lights 41K times last year and spent an estimated $15K. The top 5 brands take 70% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+22.1%
Conversion, latest week
2.1%
Market size, estimated
$15Ka year
Peak month
November4.1× the quietest month
Top search term
warm white led lights12K searches a year

02 · Price

A sale here is worth $16.94.

Listings sell for $16.94 on average, from $5.40 to $29.93. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $16.94 that is $0 to $2K a year per listing.

Average price
$16.94inside the $15 to $100 sweet spot
Price range
$5.40–$29.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #171 within Novelty Lighting. It carries 3,472 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#171in Novelty Lighting
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
3,472per listing
Listings tracked
56

04 · Newcomers

Amazon counts 3 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Warm Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

$0$439$878$1K$2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

35

Top-5 brand share

70%

Top 20: 98%

Top-5 click share

37%

Top 20: 69%

Open market

26%

  • JMEXSUSS35%
  • dalattin12%
  • Govee11%
  • Tatazone6%
  • Lepro5%
  • VOEWT5%

Demand

Warm Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Warm Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • warm white led lights12K/yr
  • led lights warm5K/yr
  • jmexsuss6K/yr
  • led lights warm white6K/yr
  • led warm lights4K/yr
  • jmexsuss 200 led string lights5K/yr
  • jmexsuss string lights2K/yr

Reviews and returns

What reviews say buyers love and hate about Warm Lights

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Durability”
3.9%of orders come back
“broke quickly”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Warm Lights questions

Answered from the same tracked data.