warm light bulbs
Skip itA concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 891K searches
Avg price
Good$13.04avg listing price — sweet spot $15–$100
Review moat
Good1,177.56avg incumbent reviews — the moat a new listing must climb
Price range
Okay$7.08–$20.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad81%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, warm light bulbs is a $1.2M/yr Amazon United States market (891K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
warm light bulbs market data
- Units sold / yr
- 80K–100K
- avg 6,000–8,000/product
- Revenue / yr
- $1.0M–$1.3M
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #134
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
16
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
3%
- TJOY49%
- DEGNJU19%
- GE9%
- mfxmf9%
- Sigalux7%
- BLINGCOLOR4%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Top warm light bulbs search terms
- warm light bulbs430K/yr
- warm white light bulb79K/yr
- warm light bulb48K/yr
- soft light bulbs warm light55K/yr
- warm led light bulb40K/yr
- light bulbs warm30K/yr
- soft light bulbs24K/yr
- light bulbs warm white21K/yr
- warm white light bulbs19K/yr
- 2700 kelvin light bulbs14K/yr
Top warm light bulbs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TJOY 6 Pack A19 LED Light Bulbs 60 Watt Equivalent LED Bulb Soft Warm White 2700K Efficient 9W E26 Standard Base Non Dimmable Energy Saving Lightbulb 800LM 80 CRI 120V UL Listed
TJOY$9.704.7★1,623 rev
DEGNJU A19 LED Light Bulbs 60 Watt Equivalent LED Bulbs Soft White 2700K 800 Lumens E26 Standard Base Non-Dimmable 8W Warm White LED Bulbs for Bedroom Living Room 3 Pack
DEGNJU$7.084.6★3,323 rev
GE Relax LED Light Bulbs Soft White A19 60W Replacement 4 Pack
GE$12.794.7★1,288 rev
mfxmf Sleep Light Bulb 2 PackDimmable A19 9W 1800K Warm Light Bulbs
mfxmf$8.664.4★442 rev
Sigalux LED Light Bulbs 60 Watt Equivalent A19 Standard Light Bulbs 2700K Warm Non-Dimmable Energy Efficient 9.5W LED Soft White Bulb with E26 Medium Base 800 Lumens UL Listed 4 Packs
Sigalux$9.194.7★1,495 rev
Newest
by launch date
TOSZMOK A15 Amber Sleep Aid Light Bulbs 1800K Soft Warm Lighting 4 Pack
TOSZMOK$12.92120 rev
mfxmf Sleep Light Bulb 2 PackDimmable A19 9W 1800K Warm Light Bulbs
mfxmf$8.66442 rev
TJOY 6 Pack A19 LED Light Bulbs 60 Watt Equivalent LED Bulb Soft Warm White 2700K Efficient 9W E26 Standard Base Non Dimmable Energy Saving Lightbulb 800LM 80 CRI 120V UL Listed
TJOY$9.701,623 rev
TJOY 24 Pack A19 LED Light Bulbs Soft Warm White 2700K 60 Watt Equivalent Efficient 9W E26 Standard Base Non Dimmable Energy Saving Warm Light Lamp Bulb 800LM 120V for Home Bedroom Living Room
TJOY$20.10708 rev
DEGNJU A19 LED Light Bulbs 60 Watt Equivalent LED Bulbs Soft White 2700K 800 Lumens E26 Standard Base Non-Dimmable 8W Warm White LED Bulbs for Bedroom Living Room 3 Pack
DEGNJU$7.083,323 rev
Trending
90-day click momentumTOSZMOK A15 Amber Sleep Aid Light Bulbs 1800K Soft Warm Lighting 4 Pack
TOSZMOK$12.924.3★
Sigalux LED Light Bulbs 60 Watt Equivalent A19 Standard Light Bulbs 2700K Warm Non-Dimmable Energy Efficient 9.5W LED Soft White Bulb with E26 Medium Base 800 Lumens UL Listed 4 Packs
Sigalux$9.194.7★
TJOY 24 Pack A19 LED Light Bulbs Soft Warm White 2700K 60 Watt Equivalent Efficient 9W E26 Standard Base Non Dimmable Energy Saving Warm Light Lamp Bulb 800LM 120V for Home Bedroom Living Room
TJOY$20.104.7★
TJOY 6 Pack A19 LED Light Bulbs 60 Watt Equivalent LED Bulb Soft Warm White 2700K Efficient 9W E26 Standard Base Non Dimmable Energy Saving Lightbulb 800LM 80 CRI 120V UL Listed
TJOY$9.704.7★
GE Relax LED Light Bulbs Soft White A19 60W Replacement 4 Pack
GE$12.794.7★
What buyers say about warm light bulbs
What buyers praise and complain about, mined from review topics.What buyers love
“nice and bright”
“Excellent value”
“Color is good”
“Good quality bulb”
“Works as advertised”
“Great dimmability”
“These fit the bill”
“they're very durable”
“very efficient”
“Comforting soft light”
What buyers complain about
“They start flickering”
“Red on orange”
“Falls apart”
“Very poor quality”
“One of the light bulbs didnt even work”
“For those of us who cannot handle the brightness of the other bulbs, it sucks”
“Ok a little costly”
“can get eerily silence is deafening that the last thing I need is my lights having a conjuring cult of personality”
“Misleading”
“Theyre not soft”
Top return reasons
Common questions
- Is warm light bulbs profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the warm light bulbs niche?
- 7 brands and 16 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in warm light bulbs?
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Color, Durability. The return rate is 1.6%.
- When does demand for warm light bulbs peak?
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- What does it cost to enter the warm light bulbs niche?
- Listings span $7.08–$20.45; the average listing price is $13.04 (sweet spot $15–$100). The average incumbent carries 1,178 reviews — the moat a new listing must climb.