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Warm Light Bulbs

Fail

The top 5 products take 81% of clicks, so Warm Light Bulbs is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$1.2M/yr891K searches / yr
90-day growth
+3.0%search demand this quarter
Competition
81%top-5 click share · 7 brands · 16 sellers

Flapen Score

Warm Light Bulbs against its category

The dotted line is the Tools & Home Improvement average. Past it, Warm Light Bulbs is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Warm Light Bulbs market on Amazon at a glance

Shoppers on Amazon United States searched for Warm Light Bulbs 891K times last year and spent an estimated $1.2M. The top 5 brands take 93% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 891K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
891K
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
10.1%
Market size, estimated
$1.2Ma year
Peak month
January1.5× the quietest month
Top search term
warm light bulbs430K searches a year

02 · Price

A sale here is worth $13.04.

Listings sell for $13.04 on average, from $7.08 to $20.45. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At $13.04 that is $78K to $104K a year per listing.

Average price
$13.04under the $15 to $100 sweet spot
Price range
$7.08–$20.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
$78K–$104K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #134 within Light Bulbs. It carries 1,178 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#134in Light Bulbs
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,178per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Warm Light Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

$0$176K$352K$528K$703K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

16

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

3%

  • TJOY49%
  • DEGNJU19%
  • GE9%
  • mfxmf9%
  • Sigalux7%
  • BLINGCOLOR4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Warm Light Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Warm Light Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • warm light bulbs430K/yr
  • warm white light bulb79K/yr
  • warm light bulb48K/yr
  • soft light bulbs warm light55K/yr
  • warm led light bulb40K/yr
  • light bulbs warm30K/yr
  • soft light bulbs24K/yr
  • light bulbs warm white21K/yr
  • warm white light bulbs19K/yr
  • 2700 kelvin light bulbs14K/yr

Reviews and returns

What reviews say buyers love and hate about Warm Light Bulbs

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Brightness/Shine/Glow”
20%of negative reviews mention “Bulb Flicker/Dimming/Color”
1.6%of orders come back
“They start flickering”
A buyer, on “Bulb Flicker/Dimming/Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Warm Light Bulbs questions

Answered from the same tracked data.