walnut wood filler
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay$6.06–$21.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.65avg listing price — sweet spot $15–$100
Review moat
Okay3,533.07avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 56K searches
According to Flapen's Amazon United States niche tracking, walnut wood filler is a $68K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Mar. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
walnut wood filler market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $64K–$85K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 71 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
66
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
15%
- GORILLA32%
- Minwax19%
- DAP12%
- Boncart9%
- ROBERTS7%
- Goodfilla6%
- Open — no brand owns it (5 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.4% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.6×
Top walnut wood filler search terms
- walnut wood filler19K/yr
- dark wood filler10K/yr
- dark brown wood filler6K/yr
- brown wood filler6K/yr
- dark walnut wood filler6K/yr
- wood filler walnut5K/yr
- walnut wood putty3K/yr
- wood putty walnut2K/yr
Top walnut wood filler products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gorilla All Purpose Wood Filler Walnut Color 6 Ounce Tube (Pack of 1) - Water Resistant for Indoor or Outdoor Projects and Repairs
GORILLA$8.784.2★7,285 rev
DAP Plastic Wood All Purpose Latex Wood Filler Walnut 6 Oz (7079800584)
DAP$8.014.5★6,097 rev
Minwax Color-Matched Wood Filler Walnut 6 oz
Minwax$8.694.4★935 rev
Roberts Palette Quick-Repair Putty for Wood Laminate & Vinyl - Dark Brown
ROBERTS$7.144.3★887 rev
Minwax Wood Putty Walnut 3.75 oz.
Minwax$6.514.1★946 rev
Newest
by launch date
Boncart Wood Furniture Repair Kit Wood Touch up Fillers Repair Scratches Cracks Paint Chips and Nail Holes on Furniture Floors Doors Cabinets and Tables (10 Colors)
Boncart$12.77249 rev
Varathane 375539 Premium Wood Putty 3.75 oz Dark Walnut
Varathane$7.19111 rev
Walnut Wood Filler Putty - Paintable Stainable Wood Repair Putty for Cracks & Holes on Furniture Hardwood Floor Door Cabinet - Scratch Repair Kit (9.87 Ounce)
A-HEYIDA$12.73116 rev
Wadities Walnut Wood Filler Walnut Wood Putty Paintable Stainable Wood Repair Putty 9.87 Ounce Wood Furniture Repair kit Quickly Repair Wood Cracks and Holes on Wooden Floor Furniture (Walnut)
Wadities$10.06507 rev
BONCART Wood Filler - Ebony Paintable Stainable Sandable. Quickly Repair Holes Cracks Chips Damage and Scorched Wooden Furniture
Boncart$13.631,987 rev
Trending
90-day click momentumBoncart Wood Furniture Repair Kit Wood Touch up Fillers Repair Scratches Cracks Paint Chips and Nail Holes on Furniture Floors Doors Cabinets and Tables (10 Colors)
Boncart$12.774.3★
DAP Plastic Wood All Purpose Latex Wood Filler Walnut 6 Oz (7079800584)
DAP$8.014.5★
REALINN Wood Furniture Repair Kit- Set of 28 - Touch Up Markers Fillers with Wood Putty - Repair Scratch Cracks Hole Discoloration for Wooden Door Floor Table Cabinet
REALINN$21.784.4★
Gorilla All Purpose Wood Filler Natural Finish 16 Ounce Tub (Pack of 1) - Water Resistant for Indoor or Outdoor Projects and Repairs
GORILLA$9.274.4★
Wadities Walnut Wood Filler Walnut Wood Putty Paintable Stainable Wood Repair Putty 9.87 Ounce Wood Furniture Repair kit Quickly Repair Wood Cracks and Holes on Wooden Floor Furniture (Walnut)
Wadities$10.064.3★
What buyers say about walnut wood filler
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to Apply”
“the tools themselves are decent quality”
“Good wood puddy”
“Lots of colors”
“Great value”
“As advertised”
“Works great for patch jobs”
“Good repair kit”
“Very good product that holds up well”
“It was also easy to paint over”
What buyers complain about
“Color totally off”
“Not Easy”
“Doesn't Work”
“Hard as a rock”
“doesn't stick easily to the wood”
“Poor quality”
“Waste of money”
“Contrary to the product description”
“I'd removed the old, peeled paint”
“Too thick”
Top return reasons
Common questions
- Is walnut wood filler profitable to sell on Amazon United States?
- The niche generates $68K/yr across 15 tracked products. 90-day search growth is -8.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the walnut wood filler niche?
- 11 brands and 66 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in walnut wood filler?
- Top complaints mined from reviews: Color, Ease Of Use, Functionality-Overall. The return rate is 1.8%.
- When does demand for walnut wood filler peak?
- Demand peaks in Mar; the busiest month runs 1.6× the quietest.
- What does it cost to enter the walnut wood filler niche?
- Listings span $6.06–$21.78; the average listing price is $10.65 (sweet spot $15–$100). The average incumbent carries 3,533 reviews — the moat a new listing must climb.