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Walnut Wood Filler

Fail

Shoppers spend only $68K a year here, so Walnut Wood Filler is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$68K/yr56K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
68%top-5 click share · 11 brands · 66 sellers

Flapen Score

Walnut Wood Filler against its category

The dotted line is the Tools & Home Improvement average. Past it, Walnut Wood Filler is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Walnut Wood Filler market on Amazon at a glance

Shoppers on Amazon United States searched for Walnut Wood Filler 56K times last year and spent an estimated $68K. The top 5 brands take 79% of clicks. Demand peaks in Mar. Flapen scores it 44 out of 100, a Fail.

01 · Demand

11.5% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
11.5%
Market size, estimated
$68Ka year
Peak month
March1.6× the quietest month
Top search term
walnut wood filler19K searches a year

02 · Price

A sale here is worth $10.65.

Listings sell for $10.65 on average, from $6.06 to $21.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.65 that is $3K to $5K a year per listing.

Average price
$10.65under the $15 to $100 sweet spot
Price range
$6.06–$21.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Adhesives & Sealers. It carries 3,533 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#31in Adhesives & Sealers
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
3,533per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Walnut Wood Filler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$14K$20K$27K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

66

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

15%

  • GORILLA32%
  • Minwax19%
  • DAP12%
  • Boncart9%
  • ROBERTS7%
  • Goodfilla6%
  • Open — no brand owns it (5 brands, 15%)

Demand

Walnut Wood Filler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.6×

Search terms

Top Walnut Wood Filler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • walnut wood filler19K/yr
  • dark wood filler10K/yr
  • dark brown wood filler6K/yr
  • brown wood filler6K/yr
  • dark walnut wood filler6K/yr
  • wood filler walnut5K/yr
  • walnut wood putty3K/yr
  • wood putty walnut2K/yr

Reviews and returns

What reviews say buyers love and hate about Walnut Wood Filler

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
12%of negative reviews mention “Color”
1.8%of orders come back
“Color totally off”
A buyer, on “Color”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Walnut Wood Filler questions

Answered from the same tracked data.