walnut stain
Skip itPrices mostly outside the sweet spot ($6.32–$16.38) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,491.68avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.32avg listing price — sweet spot $15–$100
Growth
Okay+9.2%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Bad$90K$90K/yr · 148K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad$6.32–$16.38cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, walnut stain is a $90K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 41/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
walnut stain market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $91K–$113K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 58%
- Out of stock
- 0.0%
- Avg brand age
- 87 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
50
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
4%
- Varathane62%
- Minwax10%
- SENVEN9%
- Furniture Clinic7%
- DWIL6%
- Vividye3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top walnut stain search terms
- varathane wood stain41K/yr
- walnut stain26K/yr
- walnut wood stain21K/yr
- dark walnut stain16K/yr
- walnut stain for wood18K/yr
- dark walnut wood stain17K/yr
- wood stain walnut5K/yr
- varathane stain3K/yr
Top walnut stain products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Varathane Premium Fast Dry Dark Walnut Wood Stain
Varathane$8.594.6★2,354 rev
Varathane Premium Fast Dry Dark Walnut Wood Stain
Varathane$14.044.6★2,354 rev
SENVEN Wood Stain Walnut Wood Stain 100ml Woods-Stain for Woods Furniture Cabinet Fast Drying Woods-Stain Non-Toxic Wood-Stains Water Based & Low Odor Wood-Stains Indoor & Outdoor Woods Stains
SENVEN$9.964.6★35 rev
Minwax Wood Finish Dark Walnut 1 Quart
Minwax$13.014.7★605 rev
Varathane 368029 Less Mess Wood Stain and Applicator 4 oz Dark Walnut
Varathane$8.874.1★702 rev
Newest
by launch date
COATEZ Wood Stain and Sealer in One - Brown Walnut
COATEZ$11.9524 rev
Wood Stain 8.5oz/250ml Water Based Wood Stain for Indoor and Outdoor Furniture Cabinet Wood Panel Door Trim and More - Fast Drying Low OdorNon-Toxic Easy to Apply Multiple Finishes (Walnut)
Vividye$9.8846 rev
SENVEN Wood Stain Walnut Wood Stain 100ml Woods-Stain for Woods Furniture Cabinet Fast Drying Woods-Stain Non-Toxic Wood-Stains Water Based & Low Odor Wood-Stains Indoor & Outdoor Woods Stains
SENVEN$9.9635 rev
Varathane Total Control Dark Walnut Gel Stain
Varathane$10.51220 rev
Varathane Total Control American Walnut Gel Stain
Varathane$10.5992 rev
Trending
90-day click momentumCOATEZ Wood Stain and Sealer in One - Brown Walnut
COATEZ$11.954.5★
SENVEN Wood Stain Walnut Wood Stain 100ml Woods-Stain for Woods Furniture Cabinet Fast Drying Woods-Stain Non-Toxic Wood-Stains Water Based & Low Odor Wood-Stains Indoor & Outdoor Woods Stains
SENVEN$9.964.6★
Varathane Total Control Dark Walnut Gel Stain
Varathane$10.514.6★
Rust-Oleum Varathane 211727H Premium Wood Stain Quart American Walnut
Varathane$13.134.5★
Wood Stain 8.5oz/250ml Water Based Wood Stain for Indoor and Outdoor Furniture Cabinet Wood Panel Door Trim and More - Fast Drying Low OdorNon-Toxic Easy to Apply Multiple Finishes (Walnut)
Vividye$9.884.1★
What buyers say about walnut stain
What buyers praise and complain about, mined from review topics.What buyers love
“The color shown is accurate”
“First, the squeeze bottle is super convenient”
“good quality floor stain, easy to use and works well”
“The stain is great”
“Very good coverage”
“Love this shade for wood”
“does not smell Bad”
“this stain is competitively priced”
“easy water cleanup”
“Photo speaks for itself”
What buyers complain about
“Color does not match”
“24 hours later its coming off onto my hands”
“This is very small”
“Gel stain paint”
“Overpriced”
“Messy, not easy to use, and coverage is spotty”
“Doesnt have a strong smell either”
“Did not work”
“Not as strong as they claim”
“I was hoping it was a teeny bit lighter”
Top return reasons
Common questions
- Is walnut stain profitable to sell on Amazon United States?
- The niche generates $90K/yr across 19 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the walnut stain niche?
- 8 brands and 50 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in walnut stain?
- Top complaints mined from reviews: Color, Durability, Size-Overall. The return rate is 1.7%.
- When does demand for walnut stain peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the walnut stain niche?
- Listings span $6.32–$16.38; the average listing price is $11.32 (sweet spot $15–$100). The average incumbent carries 1,492 reviews — the moat a new listing must climb.