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Walnut Media

Fail

The top 5 brands take 97% of clicks, so Walnut Media is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$65K/yr25K searches / yr
90-day growth
+21.6%search demand this quarter
Competition
71%top-5 click share · 6 brands · 21 sellers

Flapen Score

Walnut Media against its category

The dotted line is the Tools & Home Improvement average. Past it, Walnut Media is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Walnut Media market on Amazon at a glance

Shoppers on Amazon United States searched for Walnut Media 25K times last year and spent an estimated $65K. The top 5 brands take 97% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+21.6%
Conversion, latest week
10.0%
Market size, estimated
$65Ka year
Top search term
walnut shell media8K searches a year

02 · Price

A sale here is worth $25.79.

Listings sell for $25.79 on average, from $16.55 to $40.07. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $25.79 that is $3K to $6K a year per listing.

Average price
$25.79inside the $15 to $100 sweet spot
Price range
$16.55–$40.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Sand Blaster Accessories, Parts & Media. It carries 434 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Sand Blaster Accessories, Parts & Media
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
434per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Walnut Media products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

$0$3K$7K$10K$13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

21

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • INTERACTIVIA38%
  • Frankford Arsenal29%
  • GRITSMITH22%
  • HDURCIR5%
  • HOLDWIN3%
  • Industrial Mineral Supply3%
  • Open — no brand owns it (0%)

Demand

Walnut Media search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 2.3× · 10 of 12 months tracked

Search terms

Top Walnut Media search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • walnut shell media8K/yr
  • walnut media7K/yr
  • walnut shell blasting media3K/yr
  • walnut blasting media4K/yr
  • walnut shells for sandblasting4K/yr

Reviews and returns

What reviews say buyers love and hate about Walnut Media

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Ease Of Cleaning”
25%of negative reviews mention “Advertised Vs Actual Product”
1.4%of orders come back
“ordered a 7lb bag got 5 1/2lbs of product, deceptive”
A buyer, on “Advertised Vs Actual Product”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Walnut Media questions

Answered from the same tracked data.