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Wallpaper Tools

Fail

The top 5 products take 73% of clicks, so Wallpaper Tools is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$728K/yr359K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
73%top-5 click share · 8 brands · 15 sellers

Flapen Score

Wallpaper Tools against its category

The dotted line is the Tools & Home Improvement average. Past it, Wallpaper Tools is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wallpaper Tools market on Amazon at a glance

Shoppers on Amazon United States searched for Wallpaper Tools 359K times last year and spent an estimated $728K. The top 5 brands take 88% of clicks. Demand peaks in Sep. Flapen scores it 44 out of 100, a Fail.

01 · Demand

16.9% of searches ended in a purchase last week.

Shoppers searched for this 359K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 16.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $728K a year.

Searches, last 12 months
359K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
16.9%
Market size, estimated
$728Ka year
Peak month
September1.8× the quietest month
Top search term
wallpaper tools154K searches a year

02 · Price

A sale here is worth $11.98.

Listings sell for $11.98 on average, from $5.81 to $22.57. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 5,000 to 6,000 of them. At $11.98 that is $60K to $72K a year per listing.

Average price
$11.98under the $15 to $100 sweet spot
Price range
$5.81–$22.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
5,000–6,000
Revenue per listing a year
$60K–$72K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Wallpaper & Wallpapering Supplies. It carries 8,301 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#59in Wallpaper & Wallpapering Supplies
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
8,301per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Wallpaper Tools products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

$0$109K$218K$328K$437K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

15

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

7%

  • Art3d51%
  • WRAPXPERT15%
  • Roman10%
  • NEWISHTOOL7%
  • FOSHIO5%
  • Amazon Basics5%
  • Open — no brand owns it (2 brands, 7%)

Demand

Wallpaper Tools search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.8×

Search terms

Top Wallpaper Tools search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wallpaper tools154K/yr
  • wallpaper smoothing tool29K/yr
  • wallpaper kit29K/yr
  • wall paper kit16K/yr
  • peel and stick wallpaper tools16K/yr
  • wallpaper smoother11K/yr
  • wall paper tools12K/yr
  • wallpaper installation kit9K/yr
  • wallpaper cutter9K/yr
  • wallpaper tools for peel and stick9K/yr

Reviews and returns

What reviews say buyers love and hate about Wallpaper Tools

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Use”
23%of negative reviews mention “Adhesion/Stickiness”
2.9%of orders come back
“it will not stick”
A buyer, on “Adhesion/Stickiness”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Wallpaper Tools questions

Answered from the same tracked data.