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Wallpaper Adhesive

Fail

The top 5 brands take 97% of clicks, so Wallpaper Adhesive is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$665K/yr420K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
70%top-5 click share · 7 brands · 113 sellers

Flapen Score

Wallpaper Adhesive against its category

The dotted line is the Tools & Home Improvement average. Past it, Wallpaper Adhesive is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wallpaper Adhesive market on Amazon at a glance

Shoppers on Amazon United States searched for Wallpaper Adhesive 420K times last year and spent an estimated $665K. The top 5 brands take 97% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

11.7% of searches ended in a purchase last week.

Shoppers searched for this 420K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $665K a year.

Searches, last 12 months
420K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
11.7%
Market size, estimated
$665Ka year
Peak month
February1.9× the quietest month
Top search term
wallpaper adhesive162K searches a year

02 · Price

A sale here is worth $13.51.

Listings sell for $13.51 on average, from $5.78 to $28.35. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $13.51 that is $41K to $54K a year per listing.

Average price
$13.51under the $15 to $100 sweet spot
Price range
$5.78–$28.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
$41K–$54K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Wallpaper & Wallpapering Supplies. It carries 4,482 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Wallpaper & Wallpapering Supplies
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
4,482per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Wallpaper Adhesive products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

$0$67K$133K$200K$266K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

113

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

1%

  • Roman74%
  • Red Devil10%
  • Zinsser7%
  • 3M5%
  • GORILLA2%
  • ROMAN Products2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Wallpaper Adhesive search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Search terms

Top Wallpaper Adhesive search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wallpaper adhesive162K/yr
  • wallpaper glue72K/yr
  • wallpaper paste64K/yr
  • wall paper glue19K/yr
  • wall paper paste12K/yr
  • wallpaper paste ready mixed10K/yr
  • wallpaper glue adhesive14K/yr
  • glue for wallpaper9K/yr
  • peel and stick adhesive8K/yr
  • wall paper glue adhesive8K/yr

Reviews and returns

What reviews say buyers love and hate about Wallpaper Adhesive

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Adhesion/Stickiness”
25%of negative reviews mention “Adhesion/Stickiness”
2.5%of orders come back
“Does not stick”
A buyer, on “Adhesion/Stickiness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Wallpaper Adhesive questions

Answered from the same tracked data.