Wallpaper Adhesive
FailThe top 5 brands take 97% of clicks, so Wallpaper Adhesive is a Fail.
- Flapen Score
- 48 / 100Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median48
- Market size
- $665K/yr420K searches / yr
- 90-day growth
- -5.1%search demand this quarter
- Competition
- 70%top-5 click share · 7 brands · 113 sellers
Flapen Score
Wallpaper Adhesive against its category
The dotted line is the Tools & Home Improvement average. Past it, Wallpaper Adhesive is stronger. Inside it, weaker.
Market
The Wallpaper Adhesive market on Amazon at a glance
Shoppers on Amazon United States searched for Wallpaper Adhesive 420K times last year and spent an estimated $665K. The top 5 brands take 97% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.
01 · Demand
11.7% of searches ended in a purchase last week.
Shoppers searched for this 420K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $665K a year.
- Searches, last 12 months
- 420K
- Growth, 90 days vs prior 90
- -5.1%
- Conversion, latest week
- 11.7%
- Market size, estimated
- $665Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- wallpaper adhesive162K searches a year
02 · Price
A sale here is worth $13.51.
Listings sell for $13.51 on average, from $5.78 to $28.35. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $13.51 that is $41K to $54K a year per listing.
- Average price
- $13.51under the $15 to $100 sweet spot
- Price range
- $5.78–$28.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $41K–$54K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Wallpaper & Wallpapering Supplies. It carries 4,482 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #8in Wallpaper & Wallpapering Supplies
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 4,482per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Wallpaper Adhesive products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Romans E-Z Hang Peel & Stick Wallpaper Helper Clear Non-Staining 32-OZ
- Price
- $12.94
- Rating
- 4.3/5
- Reviews
- 4,446
- Age
- 5y ago

ROMAN Heavy Duty Clear Wallpaper Adhesive Non-staining Clear PRO-838 (1 Gallon - 280 sq. ft.)
- Price
- $24.98
- Rating
- 4.6/5
- Reviews
- 2,125
- Age
- 19y ago

Roman PRO-880 Wallpaper Adhesive Ultra Clear Strippable - 1-Gallon
- Price
- $26.65
- Rating
- 4.7/5
- Reviews
- 1,135
- Age
- 19y ago

ROMAN PRO-880 Wallpaper Adhesive Ultra Clear Strippable - 32-Ounce
- Price
- $9.09
- Rating
- 4.6/5
- Reviews
- 860
- Age
- 4y ago

Red Devil 0878 Wallpaper Seam Repair Wallpaper Adhesive House & Home Restore Premium Wall Paper Glue & Paste Clear 5 oz
- Price
- $9.29
- Rating
- 4.3/5
- Reviews
- 1,957
- Age
- 19y ago
Trending
90-day click momentum
Romans PRO-543 Universal Border and Wallpaper Adhesive White 32-Ounce
- Price
- $10.71
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 12y ago

ROMAN Heavy Duty Clear Wallpaper Adhesive Non-staining Clear PRO-838 (1 Gallon - 280 sq. ft.)
- Price
- $24.98
- Rating
- 4.6/5
- Reviews
- 2,125
- Age
- 19y ago

Zinsser 391498 SureGrip Wallpaper Seam and Repair Adhesive 2 Ounce
- Price
- $5.78
- Rating
- 3.6/5
- Reviews
- 127
- Age
- 6y ago

3M Super 77 Multi-Surface Spray Adhesive 7.35 oz. Low VOC Quick Bond Fast Drying Clear Finish for Foil Foam Paper Metal Plastic Fabric and Cardboard (77-10-NAT)
- Price
- $10.09
- Rating
- 4.5/5
- Reviews
- 2,272
- Age
- 1y ago

Red Devil 0878 Wallpaper Seam Repair Wallpaper Adhesive House & Home Restore Premium Wall Paper Glue & Paste Clear 5 oz
- Price
- $9.29
- Rating
- 4.3/5
- Reviews
- 1,957
- Age
- 19y ago
Newest
by launch date
3M Super 77 Multi-Surface Spray Adhesive 7.35 oz. Low VOC Quick Bond Fast Drying Clear Finish for Foil Foam Paper Metal Plastic Fabric and Cardboard (77-10-NAT)
- Price
- $10.09
- Rating
- 4.5/5
- Reviews
- 2,272
- Age
- 1y ago

ROMAN PRO-880 Wallpaper Adhesive Ultra Clear Strippable - 32-Ounce
- Price
- $9.09
- Rating
- 4.6/5
- Reviews
- 860
- Age
- 4y ago

Romans E-Z Hang Peel & Stick Wallpaper Helper Clear Non-Staining 32-OZ
- Price
- $12.94
- Rating
- 4.3/5
- Reviews
- 4,446
- Age
- 5y ago

Art3d Smoothing Tool Kit for Applying Peel and Stick Wallpaper Vinyl Backsplash Tile
- Price
- $5.95
- Rating
- 4.6/5
- Reviews
- 24,891
- Age
- 5y ago

Zinsser 391498 SureGrip Wallpaper Seam and Repair Adhesive 2 Ounce
- Price
- $5.78
- Rating
- 3.6/5
- Reviews
- 127
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
113
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
1%
- Roman74%
- Red Devil10%
- Zinsser7%
- 3M5%
- GORILLA2%
- ROMAN Products2%
- Open — no brand owns it (1 brand, 1%)
Demand
Wallpaper Adhesive search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.9×
Search terms
Top Wallpaper Adhesive search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wallpaper adhesive162K/yr
- wallpaper glue72K/yr
- wallpaper paste64K/yr
- wall paper glue19K/yr
- wall paper paste12K/yr
- wallpaper paste ready mixed10K/yr
- wallpaper glue adhesive14K/yr
- glue for wallpaper9K/yr
- peel and stick adhesive8K/yr
- wall paper glue adhesive8K/yr
Reviews and returns
What reviews say buyers love and hate about Wallpaper Adhesive
We read the reviews and the return reasons for every product selling here.
“Does not stick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wallpaper Adhesive questions
Answered from the same tracked data.









