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Wall Washer Light

Fail

Buyers convert on only 1.0% of searches, so Wall Washer Light is a Fail.

Flapen Score
35
35 / 100
Ranks 8,681 of 9,536 Tools & Home Improvement niches · −13 vs the category median of 48
Market size
$95K/yr82K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
64%top-5 click share · 9 brands · 31 sellers

Flapen Score

Wall Washer Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Wall Washer Light is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wall Washer Light market on Amazon at a glance

Shoppers on Amazon United States searched for Wall Washer Light 82K times last year and spent an estimated $95K. The top 5 brands take 89% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
1.0%
Market size, estimated
$95Ka year
Peak month
October1.4× the quietest month
Top search term
wall washer light26K searches a year

02 · Price

A sale here is worth $113.48.

Listings sell for $113.48 on average, from $25.47 to $333.22. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $113.48 that is $11K to $28K a year per listing.

Average price
$113.48above the $15 to $100 sweet spot
Price range
$25.47–$333.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$11K–$28K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #752 within Lamps & Shades. It carries 545 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#752in Lamps & Shades
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
545per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Wall Washer Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

$0$10K$19K$29K$38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

31

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

8%

  • Philips Hue59%
  • Yasotek14%
  • MEIKEE8%
  • Indmird5%
  • BOSITE3%
  • Govee3%
  • Open — no brand owns it (3 brands, 8%)

Demand

Wall Washer Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Wall Washer Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wall washer light26K/yr
  • hue wall washer10K/yr
  • wall wash lights6K/yr
  • wall wash lighting7K/yr
  • wall wash light6K/yr
  • led wall washer light8K/yr
  • outdoor wall wash lighting4K/yr
  • philips hue wall washer6K/yr
  • hue play wall washer4K/yr
  • wall washer lights3K/yr

Reviews and returns

What reviews say buyers love and hate about Wall Washer Light

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Brightness/Shine/Glow”
17%of negative reviews mention “Value For Money”
4.5%of orders come back
“I think it could be a little cheaper”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wall Washer Light questions

Answered from the same tracked data.