Is Wall Sconces profitable to sell on Amazon United States?

Flapen scores Wall Sconces 61 out of 100 on Amazon United States, a Maybe. Shoppers spend $6.4M a year across 66 tracked products. Amazon counts 22 of the 22 products launched in the last year as successful launches. Search demand grew -5.9% in the last 90 days.

How competitive is the Wall Sconces niche on Amazon United States?

48 brands and 58 sellers compete in Wall Sconces on Amazon United States. The top 5 Wall Sconces products take 27% of clicks, and the top 5 brands take 40%.

When does demand for Wall Sconces peak?

Search demand for Wall Sconces on Amazon United States is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the Wall Sconces niche?

Wall Sconces sells for $44.46 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $13.73 to $125.81. The average product has 800 reviews, the count a new listing must catch up to.

Wall Sconces

Maybe

Shoppers spend $6.4M a year here. But buyers convert on only 0.9% of searches, so Wall Sconces is a Maybe.

Filters No Dominant Brand High Returns

Flapen Score: 61
61 / 100Top 6% of 9,536 Tools & Home Improvement niches · +13 vs the category median of 48
Market size: $6.4M/yr15.3M searches / yr
90-day growth: -5.9%search demand this quarter
Competition: 27%top-5 click share · 48 brands · 58 sellers

Flapen Score

Wall Sconces against its category

The dotted line is the Tools & Home Improvement average. Past it, Wall Sconces is stronger. Inside it, weaker.

61Maybe

This niche Category average

See the method

Market

The Wall Sconces market on Amazon at a glance

Shoppers on Amazon United States searched for Wall Sconces 15.3M times last year and spent an estimated $6.4M. The top 5 brands take 40% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 15.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.4M a year.

Searches, last 12 months: 15.3M
Growth, 90 days vs prior 90: -5.9%
Conversion, latest week: 0.9%
Market size, estimated: $6.4Ma year
Peak month: January1.5× the quietest month
Top search term: wall sconces1.8M searches a year

02 · Price

A sale here is worth $44.46.

Listings sell for $44.46 on average, from $13.73 to $125.81. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,250 to 1,500 of them. At $44.46 that is $56K to $67K a year per listing.

Average price: $44.46inside the $15 to $100 sweet spot
Price range: $13.73–$125.81
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 125K–150K
Units per listing a year: 1,250–1,500
Revenue per listing a year: $56K–$67K
Returns: 5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #47 within Wall Lights. It carries 800 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 3.7%
Average rank: #47in Wall Lights
Average rating: 4.43 starsAmazon United States average 4.42 stars
Average reviews: 800per listing
Listings tracked: 66

04 · Newcomers

Amazon counts 22 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 22 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 22
Successful launches: 22Amazon's first-year sales bar
Average brand age: 34 months

Products