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Wall Safe

Maybe

The top 5 products take only 29% of clicks. But demand is soft, at -32.6% this quarter, so Wall Safe is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size
$1.1M/yr862K searches / yr
90-day growth
-32.6%search demand this quarter
Competition
29%top-5 click share · 28 brands · 41 sellers

Flapen Score

Wall Safe against its category

The dotted line is the Tools & Home Improvement average. Past it, Wall Safe is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wall Safe market on Amazon at a glance

Shoppers on Amazon United States searched for Wall Safe 862K times last year and spent an estimated $1.1M. The top 5 brands take 62% of clicks. Demand peaks in Jan–Feb. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 862K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
862K
Growth, 90 days vs prior 90
-32.6%
Conversion, latest week
0.9%
Market size, estimated
$1.1Ma year
Peak month
January1.9× the quietest month
Top search term
wall safe336K searches a year

02 · Price

A sale here is worth $137.64.

Listings sell for $137.64 on average, from $29.83 to $355.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $137.64 that is $0 to $14K a year per listing.

Average price
$137.64above the $15 to $100 sweet spot
Price range
$29.83–$355.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #102 within Safes & Safe Accessories. It carries 2,511 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
83%
Out of stock, average day
14.7%
Average rank
#102in Safes & Safe Accessories
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
2,511per listing
Listings tracked
58

04 · Newcomers

Amazon counts 7 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
7Amazon's first-year sales bar
Average brand age
46 months

Products

Top Wall Safe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

$0$34K$68K$101K$135K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

41

Top-5 brand share

62%

Top 20: 95%

Top-5 click share

29%

Top 20: 66%

Open market

34%

  • GUVELI16%
  • Tiskgg14%
  • Paragon Lock & Safe12%
  • Nebakne11%
  • Omethey9%
  • KornerBatl4%

Demand

Wall Safe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Search terms

Top Wall Safe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wall safe336K/yr
  • in wall safe98K/yr
  • wall safes between the studs fireproof67K/yr
  • wall gun safe50K/yr
  • hidden wall safe51K/yr
  • in wall gun safe44K/yr
  • in wall safe between studs26K/yr
  • wall safes23K/yr
  • fireproof wall safe22K/yr
  • in wall gun safe between studs24K/yr

Reviews and returns

What reviews say buyers love and hate about Wall Safe

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Security”
12%of negative reviews mention “Locking Mechanism”
4.2%of orders come back
“Not working lock”
A buyer, on “Locking Mechanism”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wall Safe questions

Answered from the same tracked data.