Wall Safe
MaybeThe top 5 products take only 29% of clicks. But demand is soft, at -32.6% this quarter, so Wall Safe is a Maybe.
- Flapen Score
- 50 / 100Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 4850
- Market size
- $1.1M/yr862K searches / yr
- 90-day growth
- -32.6%search demand this quarter
- Competition
- 29%top-5 click share · 28 brands · 41 sellers
Flapen Score
Wall Safe against its category
The dotted line is the Tools & Home Improvement average. Past it, Wall Safe is stronger. Inside it, weaker.
Market
The Wall Safe market on Amazon at a glance
Shoppers on Amazon United States searched for Wall Safe 862K times last year and spent an estimated $1.1M. The top 5 brands take 62% of clicks. Demand peaks in Jan–Feb. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 862K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 862K
- Growth, 90 days vs prior 90
- -32.6%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $1.1Ma year
- Peak month
- January1.9× the quietest month
- Top search term
- wall safe336K searches a year
02 · Price
A sale here is worth $137.64.
Listings sell for $137.64 on average, from $29.83 to $355.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $137.64 that is $0 to $14K a year per listing.
- Average price
- $137.64above the $15 to $100 sweet spot
- Price range
- $29.83–$355.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$14K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #102 within Safes & Safe Accessories. It carries 2,511 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 83%
- Out of stock, average day
- 14.7%
- Average rank
- #102in Safes & Safe Accessories
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 2,511per listing
- Listings tracked
- 58
04 · Newcomers
Amazon counts 7 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Wall Safe products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
In-Wall Safe with Electronic Keypad and 2 Manual Override Keys - Protect Money Jewelry and Passports at Home or Business by Paragon Safes (Gray)
- Price
- $97.72
- Rating
- 4.4/5
- Reviews
- 4,720
- Age
- 13y ago

25.6 Tall Fireproof Wall Safes Between the Studs 16 Centers Heavy Duty Combination Lock in Wall Safe with 2 Removable Shelf Hidden Safe for Money Jewelry Document Passport
- Price
- $134.04
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 1y ago
![29.53H Wall Safes [ 33% Larger Capacity ] with 2 Removable Shelf Lockable In Wall Safe with 50 Hooks for Keys Jewellery Hidden Wall Safe for Secret Storage of Money Medicines Valuables](https://m.media-amazon.com/images/I/41CLhOPUMaL.jpg)
29.53H Wall Safes [ 33% Larger Capacity ] with 2 Removable Shelf Lockable In Wall Safe with 50 Hooks for Keys Jewellery Hidden Wall Safe for Secret Storage of Money Medicines Valuables
- Price
- $51.12
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 1y ago

Omethey 53.15 Wall Safe Between the Studs Hidden Safe with Dual Alarm System and Silent Mode Wall Gun Safe with 3 Adjustable Shelves and Magnetic Slot (White-Digital)
- Price
- $185.26
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 2y ago

43.3 Tall Fireproof Wall Safes Between the Studs 16 Centers Electronic Hidden Safe with Removable Shelf Fireproof in Wall Safe for Money Jewelry Passport
- Price
- $202.93
- Rating
- 4.2/5
- Reviews
- 318
- Age
- 3y ago
Trending
90-day click momentum
Wendlon Quick Access White Wall Safe with Document Storage Box Flat Hidden In Wall Safes Between the Studs 16 Centers Wall Mount Safe for Cash Valuables
- Price
- $113.62
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 9mo ago

Silkight 53.15 Wall Safe Between the Studs Biometric Hidden Wall Gun Safe with Touch Digital Keypad Fingerprint Lock Gun Cabinet for Rifles and Pistols with Dual Alarm Mute Mode
- Price
- $185.06
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 1y ago

Omethey 53.15 Wall Safe Between the Studs Hidden Safe with Dual Alarm System and Silent Mode Wall Gun Safe with 3 Adjustable Shelves and Magnetic Slot (White-Digital)
- Price
- $185.26
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 2y ago

53 Tall Hidden Wall Safe with Fingerprint Lock - Dual Alarm System 3 Adjustable Shelves Magnetic Slot & Key Hooks - Modern Black Steel Construction
- Price
- $191.26
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 2y ago
![29.53H Wall Safes [ 33% Larger Capacity ] with 2 Removable Shelf Lockable In Wall Safe with 50 Hooks for Keys Jewellery Hidden Wall Safe for Secret Storage of Money Medicines Valuables](https://m.media-amazon.com/images/I/41CLhOPUMaL.jpg)
29.53H Wall Safes [ 33% Larger Capacity ] with 2 Removable Shelf Lockable In Wall Safe with 50 Hooks for Keys Jewellery Hidden Wall Safe for Secret Storage of Money Medicines Valuables
- Price
- $51.12
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 1y ago
Newest
by launch date
Biometric Hidden Gun Safe fits 2 pistols Quick Access Wall Gun Safe
- Price
- $150.21
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 8mo ago

Wendlon Quick Access White Wall Safe with Document Storage Box Flat Hidden In Wall Safes Between the Studs 16 Centers Wall Mount Safe for Cash Valuables
- Price
- $113.62
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 9mo ago

29.53 Tall Hidden Wall Safe 16 Stud Centers with Combination Lock
- Price
- $163.81
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 10mo ago

31.5 Tall Fireproof Wall Safe Between Studs 16 Centers | Hidden Wall Safe
- Price
- $186.60
- Rating
- 4.3/5
- Reviews
- 369
- Age
- 11mo ago

KornerBatl White Small Hidden In Wall Safe Between The 16 Inch Studs
- Price
- $67.49
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
28 falling
Sellers
41
Top-5 brand share
62%
Top 20: 95%
Top-5 click share
29%
Top 20: 66%
Open market
34%
- GUVELI16%
- Tiskgg14%
- Paragon Lock & Safe12%
- Nebakne11%
- Omethey9%
- KornerBatl4%
Demand
Wall Safe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.9×
Search terms
Top Wall Safe search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wall safe336K/yr
- in wall safe98K/yr
- wall safes between the studs fireproof67K/yr
- wall gun safe50K/yr
- hidden wall safe51K/yr
- in wall gun safe44K/yr
- in wall safe between studs26K/yr
- wall safes23K/yr
- fireproof wall safe22K/yr
- in wall gun safe between studs24K/yr
Reviews and returns
What reviews say buyers love and hate about Wall Safe
We read the reviews and the return reasons for every product selling here.
“Not working lock”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wall Safe questions
Answered from the same tracked data.









