Skip to content

Wall Repair Paste Roller

Fail

The top 5 brands take 100% of clicks, so Wall Repair Paste Roller is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$132K/yr91K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
93%top-5 click share · 5 brands · 51 sellers

Flapen Score

Wall Repair Paste Roller against its category

The dotted line is the Tools & Home Improvement average. Past it, Wall Repair Paste Roller is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wall Repair Paste Roller market on Amazon at a glance

Shoppers on Amazon United States searched for Wall Repair Paste Roller 91K times last year and spent an estimated $132K. All 5 brands take every click. Demand peaks in Jan–Aug–Sep–Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

10.9% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
10.9%
Market size, estimated
$132Ka year
Peak month
January2.6× the quietest month
Top search term
erase a hole25K searches a year

02 · Price

A sale here is worth $13.37.

Listings sell for $13.37 on average, from $6.75 to $26.74. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $13.37 that is $13K to $17K a year per listing.

Average price
$13.37under the $15 to $100 sweet spot
Price range
$6.75–$26.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
$13K–$17K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Painting Supplies & Tools. It carries 13,413 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Painting Supplies & Tools
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
13,413per listing
Listings tracked
7

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Wall Repair Paste Roller products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

$0$20K$40K$59K$79K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Erase-A-Hole74%
  • 3M14%
  • SMAPHY5%
  • Boncart4%
  • Mohawk Home4%

Demand

Wall Repair Paste Roller search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Oct · busiest ÷ quietest = 2.6×

Search terms

Top Wall Repair Paste Roller search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • erase a hole25K/yr
  • erase a hole stick8K/yr
  • wall repair stick15K/yr
  • nail hole filler stick12K/yr
  • erase a hole drywall repair stick14K/yr
  • wall chapstick hole filler7K/yr
  • wall hole filler stick3K/yr
  • wall chapstick4K/yr
  • hole filler stick3K/yr

Reviews and returns

What reviews say buyers love and hate about Wall Repair Paste Roller

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Functionality-Overall”
1.2%of orders come back
“It does not work well”
A buyer, on “Functionality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wall Repair Paste Roller questions

Answered from the same tracked data.