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Wall Plate

Fail

The top 5 brands take 95% of clicks, so Wall Plate is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$244K/yr204K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
47%top-5 click share · 8 brands · 100 sellers

Flapen Score

Wall Plate against its category

The dotted line is the Tools & Home Improvement average. Past it, Wall Plate is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wall Plate market on Amazon at a glance

Shoppers on Amazon United States searched for Wall Plate 204K times last year and spent an estimated $244K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–May. Flapen scores it 46 out of 100, a Fail.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $244K a year.

Searches, last 12 months
204K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
11.3%
Market size, estimated
$244Ka year
Peak month
February3.3× the quietest month
Top search term
leviton wall plate41K searches a year

02 · Price

A sale here is worth $10.61.

Listings sell for $10.61 on average, from $1.66 to $53.88. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $10.61 that is $11K to $13K a year per listing.

Average price
$10.61under the $15 to $100 sweet spot
Price range
$1.66–$53.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$11K–$13K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #219 within Wall Plates & Accessories. It carries 2,810 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#219in Wall Plates & Accessories
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
2,810per listing
Listings tracked
28

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Wall Plate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

$0$12K$24K$37K$49K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

100

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

3%

  • Leviton59%
  • ENERLITES11%
  • Snnalosses11%
  • Power Gear7%
  • ELEGRP7%
  • ZEFTV2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Wall Plate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, May · busiest ÷ quietest = 3.3×

Search terms

Top Wall Plate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leviton wall plate41K/yr
  • gfci outlet cover29K/yr
  • leviton outlet cover19K/yr
  • gfci outlet cover plate15K/yr
  • leviton decora wall plate13K/yr
  • square outlet cover9K/yr
  • gfci cover plate9K/yr
  • decora wall plate10K/yr
  • gfci cover7K/yr
  • gfi electrical outlet cover plate8K/yr

Reviews and returns

What reviews say buyers love and hate about Wall Plate

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Assembly/Installation”
15%of negative reviews mention “Quality-Overall”
2.8%of orders come back
“Very unimpressed for a well known brand”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wall Plate questions

Answered from the same tracked data.