wall plate
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Price range
Good$1.66–$53.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Okay$244K$244K/yr · 204K searches
Avg price
Okay$10.61avg listing price — sweet spot $15–$100
Review moat
Okay2,809.86avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, wall plate is a $244K/yr Amazon United States market (204K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb–May. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
wall plate market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- $318K–$424K
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #219
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
100
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
47%
Top 20: 90%
Open market
3%
- Leviton59%
- ENERLITES11%
- Snnalosses11%
- Power Gear7%
- ELEGRP7%
- ZEFTV2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.Peak months: Jan, Feb, May · busiest ÷ quietest = 3.3×
Top wall plate search terms
- leviton wall plate41K/yr
- gfci outlet cover29K/yr
- leviton outlet cover19K/yr
- gfci outlet cover plate15K/yr
- leviton decora wall plate13K/yr
- square outlet cover9K/yr
- gfci cover plate9K/yr
- decora wall plate10K/yr
- gfci cover7K/yr
- gfi electrical outlet cover plate8K/yr
Top wall plate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Leviton 1-Gang 1-Decora Midway Nylon Wallplate 10 Pack PJ26-WM White
Leviton$7.164.8★5,296 rev
Light Switch GFCI Device Wallplate Rocker Wall Plate Cover Light Switch cover Standard Size 1-Gang 4.50 x 2.76 Smooth Face Unbreakable Polycarbonate Thermoplastic UL Listed 2-Pack
Snnalosses$3.954.7★251 rev
Power Gear Single Rocker Wall Plate Cover 1 Gang Light switch cover 3.1 x 4.9 Outlet Covers Screws Included White 44745
Power Gear$2.984.7★2,758 rev
Leviton 1-Gang Decora Plus Screwless Wall Plate 80301-SW White
Leviton$5.394.7★1,951 rev
ENERLITES Decorator Light Switch or Receptacle Outlet Wall Plate Gloss Finish Size 1-Gang 4.50 x 2.76 Unbreakable Polycarbonate Thermoplastic UL Listed 8831-W White
ENERLITES$4.364.7★8,743 rev
Newest
by launch date
Light Switch GFCI Device Wallplate - Receptacle Outlet Wall Plate Standard Size 1-Gang 4.50 x 2.76 Unbreakable Polycarbonate Thermoplastic UL Listed (12 Pack Glossy White)
Snnalosses$7.0958 rev
Light Switch GFCI Device Wallplate Rocker Wall Plate Cover Light Switch cover Standard Size 1-Gang 4.50 x 2.76 Smooth Face Unbreakable Polycarbonate Thermoplastic UL Listed 2-Pack
Snnalosses$3.95251 rev
ELEGRP Decorative Receptacle Wall Plate 1-Gang Standard Size Decorator Covers Unbreakable Polycarbonate Faceplates for Decorator Device UL Listed Screws Included (1 Pack Glossy White)
ELEGRP$4.271,377 rev
Decorator Wall Plates 1-Gang Switch Outlet Electrical Cover Plate Unbreakable Thermoplastic Faceplate for Light Receptacle Outlet Switch White (10 Pack)
ZEFTV$8.81319 rev
ELEGRP Decorative Receptacle Wall Plate 1-Gang Mid Size Decorator Covers Unbreakable Polycarbonate Faceplates for Decorator Device UL Listed Screws Included (5 Pack Glossy White)
ELEGRP$7.881,202 rev
Trending
90-day click momentum
Leviton 1-Gang Decora/GFCI Device Wallplate Standard Size Thermoplastic Nylon Device Mount 122-80401-NW White
Leviton$2.274.7★
ELEGRP Decorative Receptacle Wall Plate 1-Gang Mid Size Decorator Covers Unbreakable Polycarbonate Faceplates for Decorator Device UL Listed Screws Included (5 Pack Glossy White)
ELEGRP$7.884.8★
Power Gear Single Rocker Wall Plate Cover 1 Gang Light switch cover 3.1 x 4.9 Outlet Covers Screws Included White 44745
Power Gear$2.984.7★
ELEGRP Decorative Receptacle Wall Plate 1-Gang Standard Size Decorator Covers Unbreakable Polycarbonate Faceplates for Decorator Device UL Listed Screws Included (1 Pack Glossy White)
ELEGRP$4.274.7★
Leviton 80301-SW 20 Pack 1-Gang Decora Plus Wallplate Screwless Snap-On Mount White
Leviton$53.884.5★
What buyers say about wall plate
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of install”
“Good quality”
“As advertised”
“Great Value”
“Fits as advertised”
“Nice and strong plastic”
“Works great”
“Seems sturdy”
“compatible with standard 120v outlet”
“Modern, elegant”
What buyers complain about
“Very unimpressed for a well known brand”
“poorly fitted”
“These are bit of pain to line everything up for install”
“can find the same thing much cheaper”
“Used product sent for the price of a new one”
“Needs to be made with thicker plastic”
“Can't use the plug once these are installed”
“Didn't keep the water out”
“My IR switch does not work when the door on this cover is closed”
“Not white”
Top return reasons
Common questions
- Is wall plate profitable to sell on Amazon United States?
- The niche generates $244K/yr across 28 tracked products. 90-day search growth is +1.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the wall plate niche?
- 8 brands and 100 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in wall plate?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Assembly/Installation. The return rate is 2.8%.
- When does demand for wall plate peak?
- Demand peaks in Jan–Feb–May; the busiest month runs 3.3× the quietest.
- What does it cost to enter the wall plate niche?
- Listings span $1.66–$53.88; the average listing price is $10.61 (sweet spot $15–$100). The average incumbent carries 2,810 reviews — the moat a new listing must climb.