Wall Paint

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $492K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-2.5%

Conversion, latest week

1.7%

Market size, estimated

$492Ka year

Peak month

July1.4× the quietest month

Top search term

wall paint281K searches a year

Listings sell for $21.78 on average, from $5.88 to $109.47. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $21.78 that is $11K to $16K a year per listing.

Average price

$21.78inside the $15 to $100 sweet spot

Price range

$5.88–$109.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$11K–$16K

Returns

1.3%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #53 within Paint & Primer. It carries 8,209 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

90%

Out of stock, average day

1.8%

Average rank

#53in Paint & Primer

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

8,209per listing

Listings tracked

42

10 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

6Amazon's first-year sales bar

Average brand age

52 months