Skip to content
43

wall murals peel and stick

Skip it

Weak search conversion (1.4%) — this niche doesn't clear our bar today.

Market size 80Growth 19Conversion 18Competition 19Returns 59Price range 51Avg price 80Brand share 40Review moat 37Quality gap 53

Market size

Great$1.1M

$1.1M/yr · 895K searches

Avg price

Great$87.29

avg listing price — sweet spot $15–$100

Returns

Good2.7%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$5.95–$171.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,816.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.0%

90-day search growth — must beat 0% to launch

Competition

Bad77%

top-5 click share — a locked-up shelf

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, wall murals peel and stick is a $1.1M/yr Amazon United States market (895K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

wall murals peel and stick market data

Units sold / yr
10K–13K
avg 750–1,000/product
Revenue / yr
$873K–$1.1M
units × avg price
Conversion rate
1.4%
Avg BSR
#2,595
Page quality
0%
Prime
92%
Sponsored
100%
Out of stock
0.5%
Avg brand age
39 months
Avg seller age
159 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

43

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

14%

  • Roman53%
  • Art3d8%
  • YQWDMX8%
  • Zeeko6%
  • 3M6%
  • Toolhom5%
  • Open — no brand owns it (4 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Top wall murals peel and stick search terms

  • mural wallpaper184K/yr
  • wallpaper mural113K/yr
  • peel and stick mural81K/yr
  • mural62K/yr
  • mural wallpaper stick and peel98K/yr
  • wall mural wallpaper50K/yr
  • peel and stick wallpaper mural51K/yr
  • peel and stick mural wallpaper42K/yr
  • wallpaper mural peel and stick34K/yr
  • ez hang wallpaper spray32K/yr
All search terms

Top wall murals peel and stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$167K30%$335K45%$502K60%$670K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about wall murals peel and stick

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use18%

“Easy Peezy”

Adhesion/Stickiness15%

“Sticks Great”

Quality-Overall14%

“great quality - super easy to install”

Value For Money8%

“Worth the price”

Advertised Vs Actual Product6%

“works as advertised”

Assembly/Installation6%

“Easy to assemble”

Design-Overall4%

“Great Design”

Efficiency3%

“liquid nail worked out great”

Ease Of Cleaning3%

“Easy to clean up”

Spray/Flow2%

“The spray tip worked well”

What buyers complain about

Adhesion/Stickiness25%

“Didnt stick well”

Functionality-Overall13%

“Didnt work well”

Spray/Flow6%

“it wouldn't spray”

Value For Money6%

“To pricey for what it basically is”

Durability5%

“falling apart pretty quickly”

Quality-Overall5%

“bad quality”

Sharpness3%

“It isn't a sharp blade”

Size-Overall3%

“This kit is fairly small”

Ease Of Use2%

“it is quite difficult to use”

Ease Of Cleaning2%

“it turned into a complete mess we ultimately had to tear down”

Top return reasons

Functionality-Overall24%
Adhesion/Stickiness21%
Size-Overall10%
Advertised Vs Actual Product7%
Leak-Proof7%
Value For Money7%
Spray/Flow4%
Defective Material/Parts4%
Sharpness3%
Quality-Overall2%

Common questions

Is wall murals peel and stick profitable to sell on Amazon United States?
The niche generates $1.1M/yr across 12 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Skip it (43/100).
How competitive is the wall murals peel and stick niche?
10 brands and 43 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in wall murals peel and stick?
Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Spray/Flow. The return rate is 2.7%.
When does demand for wall murals peel and stick peak?
Demand peaks in Jan; the busiest month runs 1.6× the quietest.
What does it cost to enter the wall murals peel and stick niche?
Listings span $5.95–$171.56; the average listing price is $87.29 (sweet spot $15–$100). The average incumbent carries 2,817 reviews — the moat a new listing must climb.