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Wall Murals Peel and Stick

Fail

Buyers convert on only 1.4% of searches, so Wall Murals Peel and Stick is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$1.1M/yr895K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
77%top-5 click share · 10 brands · 43 sellers

Flapen Score

Wall Murals Peel and Stick against its category

The dotted line is the Tools & Home Improvement average. Past it, Wall Murals Peel and Stick is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wall Murals Peel and Stick market on Amazon at a glance

Shoppers on Amazon United States searched for Wall Murals Peel and Stick 895K times last year and spent an estimated $1.1M. The top 5 brands take 81% of clicks. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 895K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
895K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
1.4%
Market size, estimated
$1.1Ma year
Peak month
January1.6× the quietest month
Top search term
mural wallpaper184K searches a year

02 · Price

A sale here is worth $87.29.

Listings sell for $87.29 on average, from $5.95 to $171.56. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $87.29 that is $65K to $87K a year per listing.

Average price
$87.29inside the $15 to $100 sweet spot
Price range
$5.95–$171.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$65K–$87K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #2,595 within Wallpaper & Wallpapering Supplies. It carries 2,817 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
92%
Out of stock, average day
0.5%
Average rank
#2,595in Wallpaper & Wallpapering Supplies
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
2,817per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Wall Murals Peel and Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

$0$167K$335K$502K$670K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

43

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

14%

  • Roman53%
  • Art3d8%
  • YQWDMX8%
  • Zeeko6%
  • 3M6%
  • Toolhom5%
  • Open — no brand owns it (4 brands, 14%)

Demand

Wall Murals Peel and Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Wall Murals Peel and Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mural wallpaper184K/yr
  • wallpaper mural113K/yr
  • peel and stick mural81K/yr
  • mural62K/yr
  • mural wallpaper stick and peel98K/yr
  • wall mural wallpaper50K/yr
  • peel and stick wallpaper mural51K/yr
  • peel and stick mural wallpaper42K/yr
  • wallpaper mural peel and stick34K/yr
  • ez hang wallpaper spray32K/yr

Reviews and returns

What reviews say buyers love and hate about Wall Murals Peel and Stick

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”
25%of negative reviews mention “Adhesion/Stickiness”
2.7%of orders come back
“Didnt stick well”
A buyer, on “Adhesion/Stickiness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wall Murals Peel and Stick questions

Answered from the same tracked data.