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Wall Light with Switch

Fail

Buyers convert on only 0.7% of searches, so Wall Light with Switch is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$59K/yr133K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
14%top-5 click share · 116 brands · 175 sellers

Flapen Score

Wall Light with Switch against its category

The dotted line is the Tools & Home Improvement average. Past it, Wall Light with Switch is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wall Light with Switch market on Amazon at a glance

Shoppers on Amazon United States searched for Wall Light with Switch 133K times last year and spent an estimated $59K. The top 5 brands take 20% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
0.7%
Market size, estimated
$59Ka year
Top search term
mid century sconce15K searches a year

02 · Price

A sale here is worth $61.99.

Listings sell for $61.99 on average, from $9.25 to $256.09. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $61.99 that is $0 to $6K a year per listing.

Average price
$61.99inside the $15 to $100 sweet spot
Price range
$9.25–$256.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #926 within Wall Lights. It carries 264 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
98%
Out of stock, average day
3.0%
Average rank
#926in Wall Lights
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
264per listing
Listings tracked
161

04 · Newcomers

Amazon counts 8 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
8Amazon's first-year sales bar
Average brand age
35 months

Products

Top Wall Light with Switch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

$0$1K$2K$4K$5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

116 falling

Sellers

175

Top-5 brand share

20%

Top 20: 47%

Top-5 click share

14%

Top 20: 34%

Open market

77%

  • YFMYY7%
  • Lightess5%
  • Aipsun3%
  • COSYLUX3%
  • Popity home3%
  • EFINEHOME2%

Search terms

Top Wall Light with Switch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mid century sconce15K/yr
  • mid century modern sconce13K/yr
  • wall light with switch14K/yr
  • art deco sconce10K/yr
  • mcm sconce8K/yr
  • funky wall sconce7K/yr
  • kitchen sconces over sink9K/yr
  • flush mount wall light7K/yr
  • black bathroom sconces7K/yr
  • wall sconces with on off switch6K/yr

Reviews and returns

What reviews say buyers love and hate about Wall Light with Switch

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Brightness/Shine/Glow”
12%of negative reviews mention “Size-Overall”
6.5%of orders come back
“Really really small”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Wall Light with Switch questions

Answered from the same tracked data.