Wall
MaybeShoppers spend $4.2M a year here. But buyers convert on only 0.5% of searches, so Wall is a Maybe.
- Flapen Score
- 57 / 100Top 15% of 9,536 Tools & Home Improvement niches · +9 vs the category median of 4857
- Market size
- $4.2M/yr12.2M searches / yr
- 90-day growth
- -7.1%search demand this quarter
- Competition
- 43%top-5 click share · 24 brands · 31 sellers
Flapen Score
Wall against its category
The dotted line is the Tools & Home Improvement average. Past it, Wall is stronger. Inside it, weaker.
Market
The Wall market on Amazon at a glance
Shoppers on Amazon United States searched for Wall 12.2M times last year and spent an estimated $4.2M. The top 5 brands take 61% of clicks. Demand peaks in Jan. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 12.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.2M a year.
- Searches, last 12 months
- 12.2M
- Growth, 90 days vs prior 90
- -7.1%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $4.2Ma year
- Peak month
- January1.6× the quietest month
- Top search term
- wall panels2.6M searches a year
02 · Price
A sale here is worth $69.43.
Listings sell for $69.43 on average, from $12.76 to $171.57. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At $69.43 that is $52K to $69K a year per listing.
- Average price
- $69.43inside the $15 to $100 sweet spot
- Price range
- $12.76–$171.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $52K–$69K
- Returns
- 4.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #32 within Wallpaper & Wallpapering Supplies. It carries 743 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 98%
- Out of stock, average day
- 0.4%
- Average rank
- #32in Wallpaper & Wallpapering Supplies
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 743per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 9 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Wall products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TONOR Wood Slatwall Panels 4 Pack 47.2 x 23.6/ 120 x60cm(31ft) Acoustic Wall Panels Wood Slat Acoustic Panels for Noise Cancelling and Home Decor Living Room Bedroom Office Room Decor Walnut
- Price
- $97.36
- Rating
- 4.5/5
- Reviews
- 883
- Age
- 5mo ago
YU LI 3DH Peel and Stick PVC Slat Wall Panel 236x15.75 Self-Adhesive Thick Faux Oak Wood Grain Wallpaper Panel 3D Soundproof Wall Panels for Walls & Ceilings
- Price
- $60.99
- Rating
- 3.7/5
- Reviews
- 408
- Age
- 1y ago
Art3dwallpanels 33 Pack 3D Wall Panels Diamond Black 12x12
- Price
- $37.23
- Rating
- 4.6/5
- Reviews
- 2,598
- Age
- 4y ago
Focusound 52 Pack Acoustic Foam Panels 1 x 12 x 12 Sound Proof Foam Panles Soundproofing Noise Cancelling Wedge Panels for Home Office Recoding Studio with 300PCS Double-Side Adhesive
- Price
- $37.21
- Rating
- 3.8/5
- Reviews
- 1,150
- Age
- 2y ago
Soon Global Acoustical Wall Panels 6-Piece 23.62 X 23.62 Inches Art Acoustic Panels Decorative Acoustic Panels Acoustic Wall Panels Sound Absorbing Wall Art Arcadian Vortex
- Price
- $118.15
- Rating
- 4.6/5
- Reviews
- 605
- Age
- 1y ago
Trending
90-day click momentum
Art3d 4-Pack 47x23.6 Inch Acoustic Panels with Wood Slat Design - Soundproof Wall Panel for Office Gaming Room & Studio Ideal for Streamers Home Workers & Recent Movers Walnut
- Price
- $91.66
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 3mo ago
YLL YLL PVC Slat Wall Panel Peel and Stick 236x 15.7 Faux Black Wood Grain Slat Panel Self-Adhesive Wallpaper Soundproof 3D Wall Panels
- Price
- $62.41
- Rating
- 3.6/5
- Reviews
- 153
- Age
- 9mo ago
Art3d 6-Piece Wood Slat Acoustic Panels for Stylish Decor and Noise Reduction 3D Textured Panel for Ceiling and Wall Walnut
- Price
- $164.12
- Rating
- 4.6/5
- Reviews
- 796
- Age
- 10mo ago
TONOR Wood Slatwall Panels 4 Pack 47.2 x 23.6/ 120 x60cm(31ft) Acoustic Wall Panels Wood Slat Acoustic Panels for Noise Cancelling and Home Decor Living Room Bedroom Office Room Decor Walnut
- Price
- $97.36
- Rating
- 4.5/5
- Reviews
- 883
- Age
- 5mo ago
Art3d 2-Pack 108 x 12 Acoustic Wood Panels for Wall Soundproof Wood Slat Panel for Wall and Ceiling 3D Fluted Sound Absorbing Paneling for Interior Wall Decor Living Room Bedroom - Teak
- Price
- $141.35
- Rating
- 4.6/5
- Reviews
- 337
- Age
- 11mo ago
Newest
by launch dateArt3d 4-Pack 47x23.6 Inch Acoustic Panels with Wood Slat Design - Soundproof Wall Panel for Office Gaming Room & Studio Ideal for Streamers Home Workers & Recent Movers Walnut
- Price
- $91.66
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 3mo ago
TONOR Wood Slatwall Panels 4 Pack 47.2 x 23.6/ 120 x60cm(31ft) Acoustic Wall Panels Wood Slat Acoustic Panels for Noise Cancelling and Home Decor Living Room Bedroom Office Room Decor Walnut
- Price
- $97.36
- Rating
- 4.5/5
- Reviews
- 883
- Age
- 5mo ago
TONOR Wood Slatwall Panels 2 Pack 47.2 x 23.6/ 120 x60cm(15.5ft) Acoustic Wall Panels Wood Slat Acoustic Panels for Noise Cancelling and Wall Dcor Living Room Bedroom Home Decor Walnut
- Price
- $58.64
- Rating
- 4.5/5
- Reviews
- 883
- Age
- 8mo ago
YLL YLL PVC Slat Wall Panel Peel and Stick 236x 15.7 Faux Black Wood Grain Slat Panel Self-Adhesive Wallpaper Soundproof 3D Wall Panels
- Price
- $62.41
- Rating
- 3.6/5
- Reviews
- 153
- Age
- 9mo ago
Art3d 6-Piece Wood Slat Acoustic Panels for Stylish Decor and Noise Reduction 3D Textured Panel for Ceiling and Wall Walnut
- Price
- $164.12
- Rating
- 4.6/5
- Reviews
- 796
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
31
Top-5 brand share
61%
Top 20: 96%
Top-5 click share
43%
Top 20: 78%
Open market
33%
- TONOR21%
- Art3d16%
- YU LI 3DH9%
- Art3dwallpanels9%
- Focusound6%
- Soon Global6%
Demand
Wall search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Wall search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wall panels2.6M/yr
- peel and stick wall panels1.7M/yr
- wall836K/yr
- sound proof foam panels for walls811K/yr
- acoustic wall panels616K/yr
- acoustic panels726K/yr
- wall panels for interior wall decor671K/yr
- wood panels for wall516K/yr
- 3d wall panels482K/yr
- soundproof wall panels453K/yr
Reviews and returns
What reviews say buyers love and hate about Wall
We read the reviews and the return reasons for every product selling here.
“terrible adhesive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wall questions
Answered from the same tracked data.