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Wagon Wheel Chandelier

Fail

Buyers convert on only 0.4% of searches, so Wagon Wheel Chandelier is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$223K/yr281K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
22%top-5 click share · 85 brands · 91 sellers

Flapen Score

Wagon Wheel Chandelier against its category

The dotted line is the Tools & Home Improvement average. Past it, Wagon Wheel Chandelier is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wagon Wheel Chandelier market on Amazon at a glance

Shoppers on Amazon United States searched for Wagon Wheel Chandelier 281K times last year and spent an estimated $223K. The top 5 brands take 27% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 281K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $223K a year.

Searches, last 12 months
281K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
0.4%
Market size, estimated
$223Ka year
Peak month
November2.5× the quietest month
Top search term
wagon wheel chandelier160K searches a year

02 · Price

A sale here is worth $188.81.

Listings sell for $188.81 on average, from $39.33 to $629.39. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $188.81 that is $0 to $19K a year per listing.

Average price
$188.81above the $15 to $100 sweet spot
Price range
$39.33–$629.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$19K
Returns
7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #1,084 within Ceiling Lights. It carries 92 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
95%
Out of stock, average day
7.4%
Average rank
#1,084in Ceiling Lights
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
92per listing
Listings tracked
118

04 · Newcomers

Amazon counts 5 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
5Amazon's first-year sales bar
Average brand age
32 months

Products

Top Wagon Wheel Chandelier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

$0$4K$9K$13K$18K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

85 falling

Sellers

91

Top-5 brand share

27%

Top 20: 61%

Top-5 click share

22%

Top 20: 48%

Open market

69%

  • ZBMYRBZJ9%
  • VBKK6%
  • Seaside village6%
  • AEULYTIR3%
  • HHR3%
  • Corlaceling3%

Demand

Wagon Wheel Chandelier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Wagon Wheel Chandelier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wagon wheel chandelier160K/yr
  • wood light fixture23K/yr
  • western chandelier16K/yr
  • wagon wheel light fixture13K/yr
  • french country light fixture8K/yr
  • driftwood chandelier7K/yr
  • wheel chandelier8K/yr
  • french country lighting6K/yr
  • wooden chandelier light fixture7K/yr
  • chandelier wood7K/yr

Reviews and returns

What reviews say buyers love and hate about Wagon Wheel Chandelier

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Assembly/Installation”
7.0%of orders come back
“difficult assembly”
A buyer, on “Assembly/Installation”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wagon Wheel Chandelier questions

Answered from the same tracked data.