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Wago 221-612

Fail

The top 5 brands take 99% of clicks, so Wago 221-612 is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$100K/yr49K searches / yr
90-day growth
+9.9%search demand this quarter
Competition
59%top-5 click share · 6 brands · 51 sellers

Flapen Score

Wago 221-612 against its category

The dotted line is the Tools & Home Improvement average. Past it, Wago 221-612 is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wago 221-612 market on Amazon at a glance

Shoppers on Amazon United States searched for Wago 221-612 49K times last year and spent an estimated $100K. The top 5 brands take 99% of clicks. Demand peaks in Apr–May. Flapen scores it 46 out of 100, a Fail.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+9.9%
Conversion, latest week
8.5%
Market size, estimated
$100Ka year
Peak month
May6.1× the quietest month
Top search term
wago connectors 2 port16K searches a year

02 · Price

A sale here is worth $23.92.

Listings sell for $23.92 on average, from $6.51 to $54.55. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $23.92 that is $2K to $6K a year per listing.

Average price
$23.92inside the $15 to $100 sweet spot
Price range
$6.51–$54.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #314 within Electrical Connectors. It carries 1,830 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#314in Electrical Connectors
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
1,830per listing
Listings tracked
24

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Wago 221-612 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$12K$16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

51

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

0%

  • WAGO55%
  • Peppy Products38%
  • New Age America4%
  • XHF1%
  • Ideal Industries1%
  • Generic1%
  • Open — no brand owns it (0%)

Demand

Wago 221-612 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May · busiest ÷ quietest = 6.1×

Search terms

Top Wago 221-612 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wago connectors 2 port16K/yr
  • wago 221-6126K/yr
  • wago 10 awg4K/yr
  • wago 8 awg4K/yr
  • wago 10awg5K/yr
  • wago wire connectors 2 port5K/yr
  • wago 10 gauge wire connectors3K/yr
  • wago lever nuts 2 port3K/yr
  • wago connectors 2 wire3K/yr

Reviews and returns

What reviews say buyers love and hate about Wago 221-612

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Ease Of Use”
12%of negative reviews mention “Connectivity-Overall”
0.9%of orders come back
“Connecters are small”
A buyer, on “Connectivity-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Wago 221-612 questions

Answered from the same tracked data.