Wago 221-612
FailThe top 5 brands take 99% of clicks, so Wago 221-612 is a Fail.
- Flapen Score
- 46 / 100Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 4846
- Market size
- $100K/yr49K searches / yr
- 90-day growth
- +9.9%search demand this quarter
- Competition
- 59%top-5 click share · 6 brands · 51 sellers
Flapen Score
Wago 221-612 against its category
The dotted line is the Tools & Home Improvement average. Past it, Wago 221-612 is stronger. Inside it, weaker.
Market
The Wago 221-612 market on Amazon at a glance
Shoppers on Amazon United States searched for Wago 221-612 49K times last year and spent an estimated $100K. The top 5 brands take 99% of clicks. Demand peaks in Apr–May. Flapen scores it 46 out of 100, a Fail.
01 · Demand
8.5% of searches ended in a purchase last week.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- +9.9%
- Conversion, latest week
- 8.5%
- Market size, estimated
- $100Ka year
- Peak month
- May6.1× the quietest month
- Top search term
- wago connectors 2 port16K searches a year
02 · Price
A sale here is worth $23.92.
Listings sell for $23.92 on average, from $6.51 to $54.55. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $23.92 that is $2K to $6K a year per listing.
- Average price
- $23.92inside the $15 to $100 sweet spot
- Price range
- $6.51–$54.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #314 within Electrical Connectors. It carries 1,830 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #314in Electrical Connectors
- Average rating
- 4.75 starsAmazon United States average 4.42 stars
- Average reviews
- 1,830per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Wago 221-612 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wago 221-612 Lever-Nuts 10AWG 2 Conductor Compact Wire Connectors 50 PK
- Price
- $35.84
- Rating
- 4.8/5
- Reviews
- 777
- Age
- 7y ago
![221-612 | WAGO Lever-NUTSsplicing Connector | for Solid and Stranded Conductors | 2-Conductor with Operating levers | 20-10 AWG | Transparent housing | [Box of 50 Pieces]](https://m.media-amazon.com/images/I/31qGMCSL7iL.jpg)
221-612 | WAGO Lever-NUTSsplicing Connector | for Solid and Stranded Conductors | 2-Conductor with Operating levers | 20-10 AWG | Transparent housing | [Box of 50 Pieces]
- Price
- $35.76
- Rating
- 4.8/5
- Reviews
- 1,037
- Age
- 6y ago

WAGO 221-61x Lever Nuts 22pc 10AWG Lever Wire Connector Assortment Kit | Splicing for Solid and Stranded Electrical Conductors | Includes 221-612 221-613 221-615 with Case
- Price
- $25.45
- Rating
- 4.8/5
- Reviews
- 215
- Age
- 1y ago

WAGO 221 Lever Nuts 28pc Compact Splicing Wire Connector Assortment with Case | Includes 221-2401 221-412 221-413 221-415
- Price
- $21.01
- Rating
- 4.8/5
- Reviews
- 3,116
- Age
- 2y ago

WAGO 221-2401 Lever Nuts Compact Splicing Inline Wire Connectors with Case | 20pc
- Price
- $15.25
- Rating
- 4.8/5
- Reviews
- 1,815
- Age
- 3y ago
Trending
90-day click momentum
Ideal Electrical 30-1010 InSure 22 pc 10 AWG Lever Connector Kit (22 Pieces of Lever Wire Connectors)
- Price
- $18.09
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 1y ago

2 Port Lever Wire Connectors Quick Splice Terminals for AWG 24-12 50PCS
- Price
- $16.74
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 1y ago
![221-2401 | WAGO Lever-Nuts Inline Splicing Connector | for Solid and Stranded Conductors | 2-Conductor with Operating levers | 20-12 AWG | Transparent housing | White Cover | [Bag of 10 Pieces]](https://m.media-amazon.com/images/I/41HjmXHYBIL.jpg)
221-2401 | WAGO Lever-Nuts Inline Splicing Connector | for Solid and Stranded Conductors | 2-Conductor with Operating levers | 20-12 AWG | Transparent housing | White Cover | [Bag of 10 Pieces]
- Price
- $10.03
- Rating
- 4.8/5
- Reviews
- 1,910
- Age
- 6mo ago
![221-612 | WAGO Lever-NUTSsplicing Connector | for Solid and Stranded Conductors | 2-Conductor with Operating levers | 20-10 AWG | Transparent housing | [Box of 50 Pieces]](https://m.media-amazon.com/images/I/31qGMCSL7iL.jpg)
221-612 | WAGO Lever-NUTSsplicing Connector | for Solid and Stranded Conductors | 2-Conductor with Operating levers | 20-10 AWG | Transparent housing | [Box of 50 Pieces]
- Price
- $35.76
- Rating
- 4.8/5
- Reviews
- 1,037
- Age
- 6y ago

WAGO 221 Lever Nuts 12pc Compact Splicing Wire Connector Assortment with Case | Includes 221-2401 221-412 221-413 221-415
- Price
- $11.48
- Rating
- 4.8/5
- Reviews
- 3,116
- Age
- 2y ago
Newest
by launch date![221-2401 | WAGO Lever-Nuts Inline Splicing Connector | for Solid and Stranded Conductors | 2-Conductor with Operating levers | 20-12 AWG | Transparent housing | White Cover | [Bag of 10 Pieces]](https://m.media-amazon.com/images/I/41HjmXHYBIL.jpg)
221-2401 | WAGO Lever-Nuts Inline Splicing Connector | for Solid and Stranded Conductors | 2-Conductor with Operating levers | 20-12 AWG | Transparent housing | White Cover | [Bag of 10 Pieces]
- Price
- $10.03
- Rating
- 4.8/5
- Reviews
- 1,910
- Age
- 6mo ago

Ideal Electrical 30-1010 InSure 22 pc 10 AWG Lever Connector Kit (22 Pieces of Lever Wire Connectors)
- Price
- $18.09
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 1y ago

2 Port Lever Wire Connectors Quick Splice Terminals for AWG 24-12 50PCS
- Price
- $16.74
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 1y ago

WAGO 221-61x Lever Nuts 22pc 10AWG Lever Wire Connector Assortment Kit | Splicing for Solid and Stranded Electrical Conductors | Includes 221-612 221-613 221-615 with Case
- Price
- $25.45
- Rating
- 4.8/5
- Reviews
- 215
- Age
- 1y ago

WAGO 221-61x Lever Nuts 60pc 10AWG Lever Wire Connector Assortment Kit | Splicing for Solid and Stranded Electrical Conductors | Includes 221-612 221-613 221-615 with Case
- Price
- $54.55
- Rating
- 4.8/5
- Reviews
- 215
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
51
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
0%
- WAGO55%
- Peppy Products38%
- New Age America4%
- XHF1%
- Ideal Industries1%
- Generic1%
- Open — no brand owns it (0%)
Demand
Wago 221-612 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 6.1×
Search terms
Top Wago 221-612 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wago connectors 2 port16K/yr
- wago 221-6126K/yr
- wago 10 awg4K/yr
- wago 8 awg4K/yr
- wago 10awg5K/yr
- wago wire connectors 2 port5K/yr
- wago 10 gauge wire connectors3K/yr
- wago lever nuts 2 port3K/yr
- wago connectors 2 wire3K/yr
Reviews and returns
What reviews say buyers love and hate about Wago 221-612
We read the reviews and the return reasons for every product selling here.
“Connecters are small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wago 221-612 questions
Answered from the same tracked data.









