Vinyl Plank Flooring
MaybeProducts sell for $63.81 on average, inside the sweet spot. But buyers convert on only 0.3% of searches, so Vinyl Plank Flooring is a Maybe.
- Flapen Score
- 50 / 100Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 4850
- Market size
- $178K/yr901K searches / yr
- 90-day growth
- -8.7%search demand this quarter
- Competition
- 31%top-5 click share · 32 brands · 47 sellers
Flapen Score
Vinyl Plank Flooring against its category
The dotted line is the Tools & Home Improvement average. Past it, Vinyl Plank Flooring is stronger. Inside it, weaker.
Market
The Vinyl Plank Flooring market on Amazon at a glance
Shoppers on Amazon United States searched for Vinyl Plank Flooring 901K times last year and spent an estimated $178K. The top 5 brands take 57% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 901K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.
- Searches, last 12 months
- 901K
- Growth, 90 days vs prior 90
- -8.7%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $178Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- lvp flooring147K searches a year
02 · Price
A sale here is worth $63.81.
Listings sell for $63.81 on average, from $2.97 to $410.61. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $63.81 that is $0 to $6K a year per listing.
- Average price
- $63.81inside the $15 to $100 sweet spot
- Price range
- $2.97–$410.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #147 within Flooring. It carries 1,567 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 94%
- Out of stock, average day
- 2.6%
- Average rank
- #147in Flooring
- Average rating
- 4.21 starsAmazon United States average 4.42 stars
- Average reviews
- 1,567per listing
- Listings tracked
- 62
04 · Newcomers
Amazon counts 12 of last year's 20 launches as successful.
20 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 20
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Vinyl Plank Flooring products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Art3d Peel and Stick Floor Tile Vinyl Wood Plank 36-Pack 54 Sq.Ft Deep Gray Rigid Surface Hard Core Easy DIY Self-Adhesive Flooring
- Price
- $68.64
- Rating
- 4.5/5
- Reviews
- 2,519
- Age
- 5y ago

Art3d 36-Pack 54 Sq.ft Peel and Stick Floor Tiles Vinyl Plank Flooring Wood Look Adhesive and Waterproof Tile Sticker for Bedroom Living Room Kitchen RV in Rosewood
- Price
- $73.52
- Rating
- 4.5/5
- Reviews
- 1,204
- Age
- 3y ago

Allure Wide Plank Luxury Vinyl Flooring Gingermisu Maple 9 x 48 7mm Thick Vinyl Planks with Click and Lock Installation 1 Box 20.06 sqft
- Price
- $72.72
- Rating
- 4.8/5
- Reviews
- 24
- Age
- 9mo ago

INMOZATA Peel and Stick Floor Tile Vinyl Flooring Waterproof Vinyl Plank Flooring 36-Pack 54 Sq.Ft Wood Grain Self Adhesive Peel and Stick Flooring for Bedroom Living Room Kitchen RV(Deep Gray)
- Price
- $70.17
- Rating
- 4.4/5
- Reviews
- 552
- Age
- 2y ago

VEVOR Dance Floor Roll 6.6x49.2ft 1.5mm PVC Dance Flooring Marley Dance Practice Floor Grey/Black Roll out Dance Floor Non-Slide & Wearproof Portable Dance Mat Easy Cleaning for Ballet
- Price
- $410.61
- Rating
- 4.3/5
- Reviews
- 61
- Age
- 5y ago
Trending
90-day click momentum
Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black
- Price
- $22.50
- Rating
- 4.4/5
- Reviews
- 833
- Age
- 5mo ago

Art3d Wood Textured Click-Lock SPC Floor Tiles 24-Pack 24x6 Inch Vinyl Floor Planks Waterproof Flooring for Living Room Kitchen Basement Ideal for New Home Buyers & Future Movers Ash Brown
- Price
- $78.27
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 1mo ago

VEVOR Dance Floor Roll 6.6x49.2ft 1.5mm PVC Dance Flooring Marley Dance Practice Floor Grey/Black Roll out Dance Floor Non-Slide & Wearproof Portable Dance Mat Easy Cleaning for Ballet
- Price
- $410.61
- Rating
- 4.3/5
- Reviews
- 61
- Age
- 5y ago

SULSUMIC Peel and Stick Vinyl Flooring 36 Pack 54 Sq.Ft Wood-Look Luxury Vinyl Plank Flooring Waterproof Self-Adhesive DIY for Bedroom Kitchen and Bathroom
- Price
- $75.74
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 6mo ago

Blissful Diary Baby Play Mats for Floor 50x50 Playpen Mat Thick Cushioning Padding Foam Playmat for Baby and Toddlers Infants Non-Slip & Machine Washable Earth Tones Design
- Price
- $30.88
- Rating
- 4.6/5
- Reviews
- 4,955
- Age
- 2y ago
Newest
by launch date
Art3d Wood Textured Click-Lock SPC Floor Tiles 24-Pack 24x6 Inch Vinyl Floor Planks Waterproof Flooring for Living Room Kitchen Basement Ideal for New Home Buyers & Future Movers Ash Brown
- Price
- $78.27
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 1mo ago

Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black
- Price
- $22.50
- Rating
- 4.4/5
- Reviews
- 833
- Age
- 5mo ago

SULSUMIC Peel and Stick Vinyl Flooring 36 Pack 54 Sq.Ft Wood-Look Luxury Vinyl Plank Flooring Waterproof Self-Adhesive DIY for Bedroom Kitchen and Bathroom
- Price
- $75.74
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 6mo ago

SSHENGYA 6mm Thick PVC Vinyl Flooring 18-Pack Planks (6x36 Inch) Cushioned Core for Superior Comfort & Quiet Waterproof Click Lock for Home Apartment Office
- Price
- $92.02
- Rating
- 3.6/5
- Reviews
- 23
- Age
- 8mo ago

Allure Wide Plank Luxury Vinyl Flooring Gingermisu Maple 9 x 48 7mm Thick Vinyl Planks with Click and Lock Installation 1 Box 20.06 sqft
- Price
- $72.72
- Rating
- 4.8/5
- Reviews
- 24
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
32 falling
Sellers
47
Top-5 brand share
57%
Top 20: 91%
Top-5 click share
31%
Top 20: 65%
Open market
38%
- Art3d32%
- INMOZATA8%
- ALLURE7%
- SSHENGYA6%
- auxua5%
- ACHIM5%
Demand
Vinyl Plank Flooring search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Vinyl Plank Flooring search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lvp flooring147K/yr
- vinyl plank flooring128K/yr
- wood flooring99K/yr
- luxury vinyl plank flooring74K/yr
- hardwood flooring57K/yr
- lifeproof flooring39K/yr
- wood floor43K/yr
- rv flooring32K/yr
- floor covering40K/yr
- roll vinyl flooring25K/yr
Reviews and returns
What reviews say buyers love and hate about Vinyl Plank Flooring
We read the reviews and the return reasons for every product selling here.
“Did not stick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vinyl Plank Flooring questions
Answered from the same tracked data.









