Is Vinyl Countertop Wrap profitable to sell on Amazon United States?

Flapen scores Vinyl Countertop Wrap 47 out of 100 on Amazon United States, a Fail. Shoppers spend $59K a year across 46 tracked products. Amazon counts 1 of the 5 products launched in the last year as successful launches. Search demand grew -14.1% in the last 90 days.

How competitive is the Vinyl Countertop Wrap niche on Amazon United States?

26 brands and 25 sellers compete in Vinyl Countertop Wrap on Amazon United States. The top 5 Vinyl Countertop Wrap products take 36% of clicks, and the top 5 brands take 59%.

What do buyers complain about in Vinyl Countertop Wrap?

Vinyl Countertop Wrap buyers on Amazon United States complain most about Adhesion/Stickiness, Quality-Overall, and Ease Of Use. Returns run at 3.2% of orders.

When does demand for Vinyl Countertop Wrap peak?

Search demand for Vinyl Countertop Wrap on Amazon United States is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Vinyl Countertop Wrap niche?

Vinyl Countertop Wrap sells for $17.70 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $4.79 to $100.70. The average product has 6,170 reviews, the count a new listing must catch up to.

Vinyl Countertop Wrap

Fail

Buyers convert on only 0.8% of searches, so Vinyl Countertop Wrap is a Fail.

Flapen Score: 47
47 / 100Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size: $59K/yr446K searches / yr
90-day growth: -14.1%search demand this quarter
Competition: 36%top-5 click share · 26 brands · 25 sellers

Flapen Score

Vinyl Countertop Wrap against its category

The dotted line is the Tools & Home Improvement average. Past it, Vinyl Countertop Wrap is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Vinyl Countertop Wrap market on Amazon at a glance

Shoppers on Amazon United States searched for Vinyl Countertop Wrap 446K times last year and spent an estimated $59K. The top 5 brands take 59% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 446K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months: 446K
Growth, 90 days vs prior 90: -14.1%
Conversion, latest week: 0.8%
Market size, estimated: $59Ka year
Peak month: January1.4× the quietest month
Top search term: countertop vinyl wrap62K searches a year

02 · Price

A sale here is worth $17.70.

Listings sell for $17.70 on average, from $4.79 to $100.70. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.70 that is $0 to $2K a year per listing.

Average price: $17.70inside the $15 to $100 sweet spot
Price range: $4.79–$100.70
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #212 within Wallpaper & Wallpapering Supplies. It carries 6,170 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings: 98%
Prime listings: 100%
Out of stock, average day: 0.2%
Average rank: #212in Wallpaper & Wallpapering Supplies
Average rating: 4.29 starsAmazon United States average 4.42 stars
Average reviews: 6,170per listing
Listings tracked: 46

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months: 5
Successful launches: 1Amazon's first-year sales bar
Average brand age: 41 months

Products