Victorinox Multitool

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months

105K

Growth, 90 days vs prior 90

+14.6%

Conversion, latest week

0.9%

Market size, estimated

$123Ka year

Peak month

December1.7× the quietest month

Top search term

victorinox multitool75K searches a year

Listings sell for $132.52 on average, from $24.11 to $201.26. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $132.52 that is $0 to $13K a year per listing.

Average price

$132.52above the $15 to $100 sweet spot

Price range

$24.11–$201.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$13K

Returns

1.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #1,968 within Multitools & Accessories. It carries 1,931 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#1,968in Multitools & Accessories

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

1,931per listing

Listings tracked

11

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months