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Vice Grips

Maybe

Shoppers spend $2.4M a year here. But the products selling today already average 4.6★, so Vice Grips is a Maybe.

Flapen Score
64
64 / 100
Top 3% of 9,536 Tools & Home Improvement niches · +16 vs the category median of 48
Market size
$2.4M/yr1.3M searches / yr
90-day growth
-0.1%search demand this quarter
Competition
43%top-5 click share · 15 brands · 119 sellers

Flapen Score

Vice Grips against its category

The dotted line is the Tools & Home Improvement average. Past it, Vice Grips is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vice Grips market on Amazon at a glance

Shoppers on Amazon United States searched for Vice Grips 1.3M times last year and spent an estimated $2.4M. The top 5 brands take 79% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
6.9%
Market size, estimated
$2.4Ma year
Peak month
December1.2× the quietest month
Top search term
vice grips347K searches a year

02 · Price

A sale here is worth $26.60.

Listings sell for $26.60 on average, from $7.79 to $99.52. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $26.60 that is $53K to $67K a year per listing.

Average price
$26.60inside the $15 to $100 sweet spot
Price range
$7.79–$99.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
$53K–$67K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #40 within Pliers. It carries 1,393 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#40in Pliers
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
1,393per listing
Listings tracked
33

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top Vice Grips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$94K$189K$283K$377K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

119

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

43%

Top 20: 86%

Open market

16%

  • WORKPRO32%
  • IRWIN28%
  • Amazon Basics7%
  • KLEIN TOOLS7%
  • Evertools5%
  • DURATECH4%
  • Open — no brand owns it (9 brands, 16%)

Demand

Vice Grips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Vice Grips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vice grips347K/yr
  • locking pliers157K/yr
  • vise grip pliers152K/yr
  • vise grip93K/yr
  • vise grips65K/yr
  • vice grips pliers set59K/yr
  • vise grips & locking pliers50K/yr
  • vice grip55K/yr
  • pinzas de presion55K/yr
  • irwin vise grips55K/yr

Reviews and returns

What reviews say buyers love and hate about Vice Grips

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“Obvious low- quality product”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Vice Grips questions

Answered from the same tracked data.