Is vice grips profitable to sell on Amazon United States?

The niche generates $2.4M/yr across 33 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Worth a look (64/100).

How competitive is the vice grips niche?

15 brands and 119 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in vice grips?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Grip. The return rate is 1.1%.

When does demand for vice grips peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the vice grips niche?

Listings span $7.79–$99.52; the average listing price is $26.60 (sweet spot $15–$100). The average incumbent carries 1,393 reviews — the moat a new listing must climb.

vice grips

Worth a look

Shows a $2.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$2.4M

$2.4M/yr · 1.3M searches

Avg price

Incredible$26.60

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great$7.79–$99.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,392.85

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Growth

Bad-0.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, vice grips is a $2.4M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 64/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

vice grips market data

Units sold / yr: 80K–100K; avg 2,000–2,500/product
Revenue / yr: $2.1M–$2.7M; units × avg price
Conversion rate: 6.9%
Avg BSR: #40
Page quality: 0%
Prime: 100%
Sponsored: 64%
Out of stock: 0.2%
Avg brand age: 59 months
Avg seller age: 153 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

119

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

43%

Top 20: 86%

Open market

16%

WORKPRO32%
IRWIN28%
Amazon Basics7%
KLEIN TOOLS7%
Evertools5%
DURATECH4%
Open — no brand owns it (9 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top vice grips search terms

vice grips347K/yr +6.6%7.3% conv.
locking pliers157K/yr +6.1%4.1% conv.
vise grip pliers152K/yr -7.1%5.3% conv.
vise grip93K/yr -0.3%4.2% conv.
vise grips65K/yr +0.5%5.7% conv.
vice grips pliers set59K/yr +5.5%6.8% conv.
vise grips & locking pliers50K/yr +7.1%3.9% conv.
vice grip55K/yr +13.0%5.7% conv.
pinzas de presion55K/yr -21.0%1.4% conv.
irwin vise grips55K/yr -16.5%3.7% conv.

All search terms

Top vice grips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WORKPRO 5-Piece Locking Pliers Set Pliers Tool Set Vice Grips with Chrome-vanadium Steel 5/7/10 inch Curved Jaw Pliers 6.5/9 inch Long Nose Pliers

WORKPRO$22.234.7★3,175 rev

IRWIN Vise-Grip Original Locking Pliers with Wire Cutter Set 2 Piece 36

IRWIN$30.134.8★2,726 rev

Amazon Basics 5-Piece CR-V Locking Pliers Set with Wire Cutters 2 Straight Jaw 3 Curved Jaw 6.5-10 inch Silver Carrying Case

Amazon Basics$20.704.5★2,553 rev

WORKPRO Locking Pliers 4-inch Mini Curved Jaw Vice Grips pliers Chromium-Vanadium Steel Locking Pliers with Wire Cutter Locking Adjustable Vise Grips for Clamping Twisting Welding

WORKPRO$7.794.4★1,813 rev

WORKPRO 10-inch Curved Jaw Locking Pliers Chromium-Vanadium Steel Vice Grips With Wire Cutter Adjustable Vise Grips for Clamping Twisting Welding

WORKPRO$10.084.4★1,813 rev

Newest

by launch date

DEKOPRO 3-Piece Locking Pliers Locking Jaw Plier Vice Grips with Cr-V 7 and 10 Curved Jaw Plier 6-1/2 Long Nose Plier

DEKOPRO$19.2934 rev

4mo ago

Klein Tools 38665 Locking Pliers Set Long Nose 6-Inch Curved Jaw 7 and 10-Inch High Torque Mole Grips for Clamping and Gripping 3-Piece

KLEIN TOOLS$38.35117 rev

1y ago

Klein Tools 38600 Curved Jaw Locking Pliers with Quick Release Handles Intuitive Thumb Knob High Torque Mole Grips for Clamping and Gripping 5-Inch

KLEIN TOOLS$13.32622 rev

1y ago

SK 5-Piece Locking Pliers Set Long Nose & Curved Jaw Vice Grips

SK$67.72205 rev

1y ago

Locking Pliers Set 5/7/10 Curved Jaw Vise Grip 6-1/2and 9-1/2 Needle Nose Vice Grips 6 C-Clamp for Woodworking Metal Working and Welding

Evertools$20.73181 rev

1y ago

What buyers say about vice grips

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Excellent quality”

Grip23%

“Excellent grip”

Value For Money18%

“Excellent value”

Advertised Vs Actual Product6%

“Works as intended”

Strength5%

“Well built”

Size-Overall3%

“Right size”

Ease Of Use3%

“This to comes in handy”

Durability3%

“These were super durable”

Adjustability/Rotatability/Reclining2%

“Very easy to adjust”

Design-Overall1%

“Great brand and design”

What buyers complain about

Quality-Overall22%

“Obvious low- quality product”

Size-Overall16%

“Too small”

Grip13%

“this was an issue that I hope no one goes through with these vice grips”

Durability4%

“I broke something important”

Advertised Vs Actual Product3%

“Not as pictured”

Functionality-Overall2%

“Does not work any better than”

Strength2%

“Very flimsy and clips out of the handle so I have to struggle to place it back before I can use it again”

Ease Of Use2%

“with little room for access”

Weight Heavy2%

“It's easily the heaviest vise-grips. TM”

Material Quality2%

“The plastic itself feels a little cheap like it will break down over time”

Top return reasons

Size-Overall55%

Advertised Vs Actual Product9%

Functionality-Overall8%

Grip6%

Mechanism Issues5%

Quality-Overall5%

Value For Money4%

Defective Material/Parts2%

Strength1%

Product Condition1%

Common questions

Is vice grips profitable to sell on Amazon United States?: The niche generates $2.4M/yr across 33 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Worth a look (64/100).
How competitive is the vice grips niche?: 15 brands and 119 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in vice grips?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Grip. The return rate is 1.1%.
When does demand for vice grips peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the vice grips niche?: Listings span $7.79–$99.52; the average listing price is $26.60 (sweet spot $15–$100). The average incumbent carries 1,393 reviews — the moat a new listing must climb.

vice grips

vice grips market data

Competition & brand share

Demand & seasonality

Top vice grips search terms

Top vice grips products on Amazon

Top sellers

Newest

Trending

What buyers say about vice grips

What buyers love

What buyers complain about

Top return reasons

Common questions

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