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Vice

Maybe

Shoppers spend $3.2M a year here. But demand is soft, at -11.1% this quarter, so Vice is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 9,536 Tools & Home Improvement niches · +11 vs the category median of 48
Market size
$3.2M/yr1.7M searches / yr
90-day growth
-11.1%search demand this quarter
Competition
45%top-5 click share · 20 brands · 78 sellers

Flapen Score

Vice against its category

The dotted line is the Tools & Home Improvement average. Past it, Vice is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vice market on Amazon at a glance

Shoppers on Amazon United States searched for Vice 1.7M times last year and spent an estimated $3.2M. The top 5 brands take 65% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.2M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
3.1%
Market size, estimated
$3.2Ma year
Peak month
November1.3× the quietest month
Top search term
vice534K searches a year

02 · Price

A sale here is worth $62.43.

Listings sell for $62.43 on average, from $18.50 to $267.10. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $62.43 that is $47K to $62K a year per listing.

Average price
$62.43inside the $15 to $100 sweet spot
Price range
$18.50–$267.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
$47K–$62K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Workholding Devices. It carries 1,573 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Workholding Devices
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,573per listing
Listings tracked
39

04 · Newcomers

Amazon counts 5 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
50 months

Products

Top Vice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

$0$130K$259K$389K$519K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

78

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

45%

Top 20: 80%

Open market

30%

  • Vice Golf19%
  • Yost Tools15%
  • VEVOR14%
  • WORKPRO10%
  • STEINBRÜCKE5%
  • SEDY5%

Demand

Vice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Vice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vice534K/yr
  • bench vise380K/yr
  • vise296K/yr
  • vice for workbench57K/yr
  • bench vice77K/yr
  • table vise56K/yr
  • table vice39K/yr
  • bench vises38K/yr
  • vice clamps21K/yr
  • tornillo de banco24K/yr

Reviews and returns

What reviews say buyers love and hate about Vice

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
0.9%of orders come back
“All of the fitting with this vice is very tight”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Vice questions

Answered from the same tracked data.