vice
Worth a lookShows a $3.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$3.2M$3.2M/yr · 1.7M searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$62.43avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Okay1,572.85avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$18.50–$267.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, vice is a $3.2M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
vice market data
- Units sold / yr
- 40K–50K
- avg 750–1,000/product
- Revenue / yr
- $2.5M–$3.1M
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
78
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
45%
Top 20: 80%
Open market
30%
- Vice Golf19%
- Yost Tools15%
- VEVOR14%
- WORKPRO10%
- STEINBRÜCKE5%
- SEDY5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top vice search terms
- vice534K/yr
- bench vise380K/yr
- vise296K/yr
- vice for workbench57K/yr
- bench vice77K/yr
- table vise56K/yr
- table vice39K/yr
- bench vises38K/yr
- vice clamps21K/yr
- tornillo de banco24K/yr
Top vice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yost Vises LV-4 Homeowners Vise | 4.5 Inch Jaw Width with a 3 Inch Jaw Opening Home Vise | Secure Grip with Swivel Base | Blue
Yost Tools$28.154.6★10,756 rev
VEVOR Bench Vise 6-inch Jaw Width 5.9-inch Jaw Opening 360-Degree Swivel Locking Base Multipurpose Vise w/Anvil Heavy Duty Ductile Iron Workbench Vise w/Bolts & Nuts for Drilling Pipe Cutting
VEVOR$59.444.7★2,483 rev
Vice Pro Drip Version Golf Balls (Lime/Black Drip)
Vice Golf$29.734.8★4,843 rev
WORKPRO Bench Vise 4-1/2 Vice for Workbench
WORKPRO$41.554.5★1,610 rev
Vice Golf Pro Plus White Golf Balls
Vice Golf$35.114.7★4,112 rev
Newest
by launch date
Table Vise 3.2 Inch Bench Vise Universal Rotate 360 Work Clamp-On Vise Table Vice With Multifunctional Soft Jaws for Woodworking Drilling Sawing Metal Working
ZHRMJZG$25.7734 rev
Bench Vise 3 Inch Table Vise with Built-In Anvil and 360 Swivel Base
ICOOCKIT$18.5037 rev
6-Inch Bench Vise with Jaw Pads Heavy Duty Workbench Vise with Anvil 360 Swivel Locking Base 4500 lbs Clamping Force Bench Vice for Woodworking Drilling Pipe Cutting
SEDY$62.9012 rev
Table Vise 3.3 Jaw Width 2 in 1 Bench Vise Universal Rotate 360 Work Clamp-On Vise Table Vice With Two Multifunctional Jaw and Quick Adjustment Button for Woodworking DIY Metal Working and More
ZGJDYSM$36.3859 rev
Bench Vise 3 Inch Clamp-On Table Vise with Anvil 360 Swivel Base
wiselifetech$26.2948 rev
Trending
90-day click momentumTable Vise 3.2 Inch Bench Vise Universal Rotate 360 Work Clamp-On Vise Table Vice With Multifunctional Soft Jaws for Woodworking Drilling Sawing Metal Working
ZHRMJZG$25.774.7★
Vice Golf Pro Plus White Golf Balls
Vice Golf$35.114.7★
Vice Golf PRO PLUS 2020 | 12 Golf Balls | Features: 4-piece cast urethane maximum distance reduced driver spin | More colors: NEON RED WHITE | Profile: Designed for advanced golfers
Vice Golf$31.164.7★
6-Inch Bench Vise with Jaw Pads Heavy Duty Workbench Vise with Anvil 360 Swivel Locking Base 4500 lbs Clamping Force Bench Vice for Woodworking Drilling Pipe Cutting
SEDY$62.904.6★
Bench Vise 3 Inch Table Vise with Built-In Anvil and 360 Swivel Base
ICOOCKIT$18.504.4★
What buyers say about vice
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Great deal”
“It's sturdy”
“Just as advertised”
“Very Good Grip”
“Just the size I needed on my work bench”
“Comes in handy”
“Heavy”
“Strong and durable material”
“Very well built”
What buyers complain about
“All of the fitting with this vice is very tight”
“Broke on first real use”
“lack of quality control”
“The vise is very heavy”
“The teeth and grip could be a lot better”
“It doesn't close all the way”
“Cannot be used for heavy loads”
“Almost $100 less”
“The instructions provided are written by a non english speaking person”
“The part that holds the vise in place is broken”
Top return reasons
Common questions
- Is vice profitable to sell on Amazon United States?
- The niche generates $3.2M/yr across 39 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Worth a look (59/100).
- How competitive is the vice niche?
- 20 brands and 78 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in vice?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.9%.
- When does demand for vice peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the vice niche?
- Listings span $18.50–$267.10; the average listing price is $62.43 (sweet spot $15–$100). The average incumbent carries 1,573 reviews — the moat a new listing must climb.