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Vehicle Fire Extinguisher

Fail

The top 5 brands take 96% of clicks, so Vehicle Fire Extinguisher is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$682K/yr296K searches / yr
90-day growth
+11.4%search demand this quarter
Competition
65%top-5 click share · 8 brands · 90 sellers

Flapen Score

Vehicle Fire Extinguisher against its category

The dotted line is the Tools & Home Improvement average. Past it, Vehicle Fire Extinguisher is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vehicle Fire Extinguisher market on Amazon at a glance

Shoppers on Amazon United States searched for Vehicle Fire Extinguisher 296K times last year and spent an estimated $682K. The top 5 brands take 96% of clicks. Demand peaks in Apr–Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 296K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $682K a year.

Searches, last 12 months
296K
Growth, 90 days vs prior 90
+11.4%
Conversion, latest week
4.9%
Market size, estimated
$682Ka year
Peak month
April2.7× the quietest month
Top search term
vehicle fire extinguisher62K searches a year

02 · Price

A sale here is worth $46.69.

Listings sell for $46.69 on average, from $10.60 to $163.99. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $46.69 that is $23K to $35K a year per listing.

Average price
$46.69inside the $15 to $100 sweet spot
Price range
$10.60–$163.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$23K–$35K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Fire Safety. It carries 6,180 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#38in Fire Safety
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
6,180per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Vehicle Fire Extinguisher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

$0$68K$136K$204K$273K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

90

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

3%

  • Kidde42%
  • First Alert21%
  • Ougist16%
  • AmzBoom13%
  • Buckeye3%
  • Ostutry2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Vehicle Fire Extinguisher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, Aug · busiest ÷ quietest = 2.7×

Search terms

Top Vehicle Fire Extinguisher search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vehicle fire extinguisher62K/yr
  • fire extinguisher for truck39K/yr
  • auto fire extinguisher43K/yr
  • truck fire extinguisher38K/yr
  • auto fire extinguisher car21K/yr
  • fire extinguisher with mount19K/yr
  • auto fire extinguisher for car & truck10K/yr
  • 2.5 lb fire extinguisher8K/yr
  • rechargeable fire extinguisher6K/yr
  • 2.5lb fire extinguisher5K/yr

Reviews and returns

What reviews say buyers love and hate about Vehicle Fire Extinguisher

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“that one does not fit either”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Vehicle Fire Extinguisher questions

Answered from the same tracked data.