Vaughan Hammer
FailThe top 5 brands take 99% of clicks, so Vaughan Hammer is a Fail.
- Flapen Score
- 43 / 100Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 4843
- Market size
- $57K/yr64K searches / yr
- 90-day growth
- -12.8%search demand this quarter
- Competition
- 36%top-5 click share · 7 brands · 76 sellers
Flapen Score
Vaughan Hammer against its category
The dotted line is the Tools & Home Improvement average. Past it, Vaughan Hammer is stronger. Inside it, weaker.
Market
The Vaughan Hammer market on Amazon at a glance
Shoppers on Amazon United States searched for Vaughan Hammer 64K times last year and spent an estimated $57K. The top 5 brands take 99% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -12.8%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $57Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- vaughan hammer27K searches a year
02 · Price
A sale here is worth $44.32.
Listings sell for $44.32 on average, from $17.89 to $154.59. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $44.32 that is $0 to $4K a year per listing.
- Average price
- $44.32inside the $15 to $100 sweet spot
- Price range
- $17.89–$154.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #228 within Hammers. It carries 511 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 90%
- Out of stock, average day
- 6.6%
- Average rank
- #228in Hammers
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 511per listing
- Listings tracked
- 39
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Vaughan Hammer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
VAUGHAN CF1HC California Framer Hammer 23 oz Milled Nail Starter Assembled in USA VN10304
- Price
- $31.77
- Rating
- 4.6/5
- Reviews
- 1,229
- Age
- 21y ago

VAUGHAN Fiberglass Handle 999 Series Framer Hammer Assembled in USA FS999ML VN10538
- Price
- $33.09
- Rating
- 4.5/5
- Reviews
- 203
- Age
- 20y ago

VAUGHAN California Framer 19 Oz Smooth Assembled in USA Framing Hammer
- Price
- $31.81
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 6y ago

VAUGHAN CFB2LM California Framer Hammer 19 oz Milled Nail Starter Assembled in USA VN11622
- Price
- $45.15
- Rating
- 4.6/5
- Reviews
- 1,229
- Age
- 20y ago

VAUGHAN California Framer 16 Oz Milled Assembled in USA Framing Hammer
- Price
- $28.82
- Rating
- 4.6/5
- Reviews
- 1,229
- Age
- 6y ago
Trending
90-day click momentum
VAUGHAN CF2L California Framer Hammer 19 oz Milled Nail Starter Assembled in USA VN11605
- Price
- $30.93
- Rating
- 4.6/5
- Reviews
- 1,229
- Age
- 22y ago

VAUGHAN Ball Pein Hammer 24 oz Fiberglass handle American high carbon steel FS224 VN16410
- Price
- $26.94
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 17y ago

VAUGHAN CFB2LM California Framer Hammer 19 oz Milled Nail Starter Assembled in USA VN11622
- Price
- $45.15
- Rating
- 4.6/5
- Reviews
- 1,229
- Age
- 20y ago

VAUGHAN California Framer 16 Oz Milled Assembled in USA Framing Hammer
- Price
- $28.82
- Rating
- 4.6/5
- Reviews
- 1,229
- Age
- 6y ago

VAUGHAN California Framer 19 Oz Smooth Assembled in USA Framing Hammer
- Price
- $31.81
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 6y ago
Newest
by launch date
VAUGHAN California Framer 16 Oz Milled Assembled in USA Framing Hammer
- Price
- $28.82
- Rating
- 4.6/5
- Reviews
- 1,229
- Age
- 6y ago

VAUGHAN California Framer 19 Oz Smooth Assembled in USA Framing Hammer
- Price
- $31.81
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 6y ago

VAUGHAN California Framer 16 Oz Smooth Assembled in USA Framing Hammer
- Price
- $27.18
- Rating
- 4.8/5
- Reviews
- 91
- Age
- 8y ago

Vaughan 103-00 23-Ounce California Framing Hammer Milled Face and 17-Inch Wood Handle
- Price
- $29.65
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 15y ago

VAUGHAN Steel Eagle Curved Claw Hammer Assembled in USA Shock Block 22 oz R404ML VN10120
- Price
- $37.32
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 17y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
7 falling
Sellers
76
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
36%
Top 20: 84%
Open market
1%
- Vaughan94%
- Estwing3%
- Kilimanjaro1%
- Wrangler Tools1%
- KLEIN TOOLS1%
- Bon1%
- Open — no brand owns it (1 brand, 1%)
Demand
Vaughan Hammer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Vaughan Hammer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vaughan hammer27K/yr
- vaughn framing hammer8K/yr
- vaughn hammers10K/yr
- vaughan5K/yr
- california framing hammer4K/yr
- vaughan hammers5K/yr
- vaughn hammer3K/yr
Reviews and returns
What reviews say buyers love and hate about Vaughan Hammer
We read the reviews and the return reasons for every product selling here.
“Quality is lacking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vaughan Hammer questions
Answered from the same tracked data.









