Vanity Lights

Shoppers searched for this 10.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.0M a year.

Searches, last 12 months

10.2M

Growth, 90 days vs prior 90

-7.3%

Conversion, latest week

1.4%

Market size, estimated

$6.0Ma year

Peak month

January1.3× the quietest month

Top search term

bathroom light fixtures2.0M searches a year

Listings sell for $40.46 on average, from $7.16 to $88.24. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,000 to 2,500 of them. At $40.46 that is $81K to $101K a year per listing.

Average price

$40.46inside the $15 to $100 sweet spot

Price range

$7.16–$88.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

2,000–2,500

Revenue per listing a year

$81K–$101K

Returns

2.7%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #50 within Wall Lights. It carries 2,267 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#50in Wall Lights

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

2,267per listing

Listings tracked

72

14 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

13Amazon's first-year sales bar

Average brand age

40 months