Valentines Candles
FailDemand is soft, at -94.5% this quarter, so Valentines Candles is a Fail.
- Flapen Score
- 45 / 100Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 4845
- Market size
- $99K/yr408K searches / yr
- 90-day growth
- -94.5%search demand this quarter
- Competition
- 43%top-5 click share · 28 brands · 33 sellers
Flapen Score
Valentines Candles against its category
The dotted line is the Tools & Home Improvement average. Past it, Valentines Candles is stronger. Inside it, weaker.
Market
The Valentines Candles market on Amazon at a glance
Shoppers on Amazon United States searched for Valentines Candles 408K times last year and spent an estimated $99K. The top 5 brands take 53% of clicks. Demand peaks in Jan–Feb. Flapen scores it 45 out of 100, a Fail.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 408K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -94.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.
- Searches, last 12 months
- 408K
- Growth, 90 days vs prior 90
- -94.5%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $99Ka year
- Peak month
- February269.1× the quietest month
- Top search term
- heart candle40K searches a year
02 · Price
A sale here is worth $12.89.
Listings sell for $12.89 on average, from $5.80 to $30.15. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $12.89 that is $0 to $1K a year per listing.
- Average price
- $12.89under the $15 to $100 sweet spot
- Price range
- $5.80–$30.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #861 within Novelty Lighting. It carries 337 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 97%
- Out of stock, average day
- 17.6%
- Average rank
- #861in Novelty Lighting
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 337per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Valentines Candles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amagic 1000 Pieces Artificial Rose Petals with 12 Heart LED Tea Lights Candles Kit Rose Petals and Candles Set for Proposal Anniversary Valentines Day Special Romantic Night Wedding Table Decor
- Price
- $7.68
- Rating
- 4.7/5
- Reviews
- 1,699
- Age
- 1y ago

Zainpe Anatomical Heart Shaped Candle Gift Home Aesthetic Decor Pine Fragrance Natural Soy Wax Handmade Aromatherapy Candle Desk Decoration for House Bedroom Party Supplies 2.4 x 4.1 in
- Price
- $13.00
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 2y ago

Amagic 2000 Pieces Artificial Rose Petals with 24 Heart LED Tea Lights Candles Kit Rose Petals and Candles Set for Proposal Anniversary Special Romantic Night Wedding Table Decor Birthday
- Price
- $11.59
- Rating
- 4.7/5
- Reviews
- 1,699
- Age
- 1y ago

Paris Hilton Pink Spritz Scented Candle Pink Heart-Shaped Ceramic Vessel with Embossed Bow Detail Premium Plant Wax Blend 3-Wicks 12-Ounce
- Price
- $18.60
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 10mo ago

Tea Candles Heart Romantic Candle Small Sweet Wedding Party and Home 1.5-2 Hours Extended Burn Time Votive Parties Tealight Wishing Bulk Birthday Halloween Emergency Family 9 Pack (Red)
- Price
- $6.96
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 1y ago
Trending
90-day click momentum
Red Heart Shaped Scented Candle Romantic Engraved Inspirational Decorative Candle with Positive Words Pure Hope Peace Natural Soy Wax Aroma Candle for Romantic Gifting & Home Decor
- Price
- $8.97
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 6mo ago

Paris Hilton Cupcake Sprinkles Scented Candle Pink Heart-Shaped Ceramic Vessel with Embossed Bow Detail Premium Plant Wax Blend 3-Wicks 12-Ounce
- Price
- $17.18
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 10mo ago

Paris Hilton Cashmere Coast Scented Candle Pink Heart-Shaped Ceramic Vessel with Embossed Bow Detail Premium Plant Wax Blend 3-Wicks 12-Ounce
- Price
- $18.11
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 10mo ago

9 Pack Love Heart Shaped Scented Candles 3 Colors Mini Soy Wax Flower Fruit Aroma Decorative Candles Romantic 3D Heart Design for Bedroom Parties Table Dcor Valentines Day Wedding Romantic
- Price
- $8.94
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago

Love Heart Scented Candle 60G Handmade Aesthetic Carved Soy Wax Aroma Decorative Art Candle for Table Photo Prop Valentines Day Wedding Birthday
- Price
- $9.94
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Newest
by launch date
Red Heart Shaped Scented Candle Romantic Engraved Inspirational Decorative Candle with Positive Words Pure Hope Peace Natural Soy Wax Aroma Candle for Romantic Gifting & Home Decor
- Price
- $8.97
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 6mo ago

50Pcs Valentines Day Tealight Candles Rose Scented in Clear Cup Love Pink Wax Votive Candle for Valentines Day Home Decor Wedding Anniversary 4Hours Heart Shaped
- Price
- $21.22
- Rating
- 4.6/5
- Reviews
- 25
- Age
- 8mo ago

9 Pack Love Heart Shaped Scented Candles 3 Colors Mini Soy Wax Flower Fruit Aroma Decorative Candles Romantic 3D Heart Design for Bedroom Parties Table Dcor Valentines Day Wedding Romantic
- Price
- $8.94
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago

Paris Hilton Pink Spritz Scented Candle Pink Heart-Shaped Ceramic Vessel with Embossed Bow Detail Premium Plant Wax Blend 3-Wicks 12-Ounce
- Price
- $18.60
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 10mo ago

Paris Hilton Cupcake Sprinkles Scented Candle Pink Heart-Shaped Ceramic Vessel with Embossed Bow Detail Premium Plant Wax Blend 3-Wicks 12-Ounce
- Price
- $17.18
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 falling
Sellers
33
Top-5 brand share
53%
Top 20: 95%
Top-5 click share
43%
Top 20: 84%
Open market
42%
- Amagic22%
- Zainpe10%
- Paris Hilton9%
- SANTIYIS6%
- KOBKUQY5%
- MAQIHAN5%
Demand
Valentines Candles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 269.1×
Search terms
Top Valentines Candles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heart candle40K/yr
- heart candles28K/yr
- heart shaped candle11K/yr
- valentines candle57K/yr
- valentine candles59K/yr
- valentines day candle27K/yr
- valentines candles46K/yr
- valentines day candles59K/yr
- candles for valentines day8K/yr
- valentine candle34K/yr
Reviews and returns
What reviews say buyers love and hate about Valentines Candles
We read the reviews and the return reasons for every product selling here.
“strong scent smell way”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Valentines Candles questions
Answered from the same tracked data.









