Is Utility Scissors profitable to sell on Amazon United States?

Flapen scores Utility Scissors 51 out of 100 on Amazon United States, a Maybe. Shoppers spend $89K a year across 29 tracked products. Amazon counts 3 of the 3 products launched in the last year as successful launches. Search demand grew +21.4% in the last 90 days.

How competitive is the Utility Scissors niche on Amazon United States?

20 brands and 93 sellers compete in Utility Scissors on Amazon United States. The top 5 Utility Scissors products take 50% of clicks, and the top 5 brands take 67%.

What do buyers complain about in Utility Scissors?

Utility Scissors buyers on Amazon United States complain most about Sharpness, Rusts/Corrodes, and Quality-Overall. Returns run at 0.4% of orders.

When does demand for Utility Scissors peak?

Search demand for Utility Scissors on Amazon United States is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Utility Scissors niche?

Utility Scissors sells for $11.94 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $5.81 to $23.67. The average product has 18,353 reviews, the count a new listing must catch up to.

Utility Scissors

Maybe

Returns run at only 0.4% of orders. But the products selling today already average 4.7★, so Utility Scissors is a Maybe.

Flapen Score: 51
51 / 100Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size: $89K/yr86K searches / yr
90-day growth: +21.4%search demand this quarter
Competition: 50%top-5 click share · 20 brands · 93 sellers

Flapen Score

Utility Scissors against its category

The dotted line is the Tools & Home Improvement average. Past it, Utility Scissors is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The Utility Scissors market on Amazon at a glance

Shoppers on Amazon United States searched for Utility Scissors 86K times last year and spent an estimated $89K. The top 5 brands take 67% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months: 86K
Growth, 90 days vs prior 90: +21.4%
Conversion, latest week: 8.7%
Market size, estimated: $89Ka year
Peak month: May1.4× the quietest month
Top search term: utility scissors77K searches a year

02 · Price

A sale here is worth $11.94.

Listings sell for $11.94 on average, from $5.81 to $23.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $11.94 that is $3K to $6K a year per listing.

Average price: $11.94under the $15 to $100 sweet spot
Price range: $5.81–$23.67
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 250–500
Revenue per listing a year: $3K–$6K
Returns: 0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #23 within Scissors & Shears. It carries 18,353 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings: 86%
Prime listings: 100%
Out of stock, average day: 4.3%
Average rank: #23in Scissors & Shears
Average rating: 4.74 starsAmazon United States average 4.42 stars
Average reviews: 18,353per listing
Listings tracked: 29

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 3Amazon's first-year sales bar
Average brand age: 56 months

Products