utility light
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$36.87avg listing price — sweet spot $15–$100
Price range
Incredible$16.88–$95.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great310.8avg incumbent reviews — the moat a new listing must climb
Returns
Good2.0%return rate — above 5% kills the launch gate
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 50K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, utility light is a $68K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
utility light market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $55K–$74K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #407
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- CRAFTSMAN79%
- Edtran10%
- QSDXNYDC5%
- Fiihio3%
- Taingwei3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×
Top utility light search terms
- craftsman light21K/yr
- craftsman work light12K/yr
- craftsman 20v light9K/yr
- craftsman v20 light5K/yr
- craftsman led work light3K/yr
- craftsman light 20v971/yr
Top utility light products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CRAFTSMAN V20 6500K LED Rechargeable Work Light 2000LM &1000LM 2 Brightness Settings Hook and Clamp for Multiple Mounting Options Cordless Battery Not Included
CRAFTSMAN$37.134.8★208 rev
CRAFTSMAN V20 LED Work Light Cordless Handheld Rechargeable Flashlight Pivoting Head 140 Lumens Battery Not Included (CMCL020B)
CRAFTSMAN$38.814.8★1,842 rev
CRAFTSMAN V20 LED Work Light Spotlight Flashlight 2 500 Lumens Rechargeable Spotlights Handheld Cordless Tool Only (CMCL060B)
CRAFTSMAN$71.644.7★193 rev
Work Light for Craftsman V20 Battery 84W 8000LM Portable Cordless Floodlight with USB&Type C Fast Charging Port for Craftsman Tools LED Spotlight for Camping Fishing Workshop
Edtran$25.934.3★245 rev
CRAFTSMAN V20* LED Work Light Small Area Tool Only (CMCL030B)
CRAFTSMAN$95.964.8★403 rev
Newest
by launch date
Fiihio Portable LED Work Light Compatible with Craftsman 20V Battery 90W 7000LM Cordless Flood Lights with USB & Type-C Low Voltage Protection for Job Site Lighting Camping Outdoor (No Battery)
Fiihio$26.45204 rev
Work Light for Craftsman V20 Battery 84W 8000LM Portable Cordless Floodlight with USB&Type C Fast Charging Port for Craftsman Tools LED Spotlight for Camping Fishing Workshop
Edtran$25.93245 rev
Cordless LED Flashlight for Craftsman V20 Battery 48W LED Work Light with USB-A&Type C Ports for Jobsite Car Repairing Camping Emergency
Edtran$22.82245 rev
CRAFTSMAN 2500 Lumen LED Portable Work Lights with 2-in-1 Adjustable Metal Stand/Handle Cool White Shatterproof Glass Lens 5FT Power Cord ETL Certifed Perfect for Heavy duty
CRAFTSMAN$21.8634 rev
CRAFTSMAN V20 6500K LED Rechargeable Work Light 2000LM &1000LM 2 Brightness Settings Hook and Clamp for Multiple Mounting Options Cordless Battery Not Included
CRAFTSMAN$37.13208 rev
Trending
90-day click momentum
Taingwei 2000LM LED Work Light for Craftsman V20 Battery 25W Flashlight for Camping Car Repairing Emergency and Job Site Lighting
Taingwei$39.664.2★
CRAFTSMAN V20 LED Work Light Spotlight Flashlight 2 500 Lumens Rechargeable Spotlights Handheld Cordless Tool Only (CMCL060B)
CRAFTSMAN$71.644.7★
Cordless LED Work Light for Craftsman 20V Battery Portable Flashlight Jobsite Light Spotlight Tool for V20 Craftsman 20V Flood Lamp for Repairing/Outdoor Camping/Garages/Emergency(No Battery)
QSDXNYDC$25.704.5★
CRAFTSMAN V20 6500K LED Rechargeable Work Light 2000LM &1000LM 2 Brightness Settings Hook and Clamp for Multiple Mounting Options Cordless Battery Not Included
CRAFTSMAN$37.134.8★
CRAFTSMAN 1100 Lumens 4000K LED Tiltable Portable Work Light in Red with 2-in-1 Adjustable Metal Rotating Stand and Handle Impact-Resistant Glass Lens 5FT Power Cord ETL Perfect for Job Site
CRAFTSMAN$16.884.7★
What buyers say about utility light
What buyers praise and complain about, mined from review topics.What buyers love
“Great little light”
“Great addition to the workshop”
“Decent for price”
“Battery runtime has been very good”
“Surprisingly good time of use”
“It's easy to move where I need it”
“Holds a good charge”
“This is a very practical purchase for those times that you're working in a space where you need light and you need it to be bright and adjustable”
“Exactly what I needed”
“very durable”
What buyers complain about
“Battery doesnt fit”
“This light may be small”
“which indicates they are cheaply made”
“Not so bright”
“Wrong description”
“No battery”
“Its not super easy to use”
“Broke the second time”
“Not so bright”
“doesn't have a magnet”
Top return reasons
Common questions
- Is utility light profitable to sell on Amazon United States?
- The niche generates $68K/yr across 15 tracked products. 90-day search growth is -2.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the utility light niche?
- 5 brands and 41 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in utility light?
- Top complaints mined from reviews: Battery Life, Size-Overall, Quality-Overall. The return rate is 2.0%.
- When does demand for utility light peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the utility light niche?
- Listings span $16.88–$95.96; the average listing price is $36.87 (sweet spot $15–$100). The average incumbent carries 311 reviews — the moat a new listing must climb.