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Utility Light

Fail

The top 5 brands take 100% of clicks, so Utility Light is a Fail.

Flapen Score
40
40 / 100
Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 48
Market size
$68K/yr50K searches / yr
90-day growth
-2.6%search demand this quarter
Competition
65%top-5 click share · 5 brands · 41 sellers

Flapen Score

Utility Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Utility Light is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Utility Light market on Amazon at a glance

Shoppers on Amazon United States searched for Utility Light 50K times last year and spent an estimated $68K. All 5 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
3.7%
Market size, estimated
$68Ka year
Peak month
December2.9× the quietest month
Top search term
craftsman light21K searches a year

02 · Price

A sale here is worth $36.87.

Listings sell for $36.87 on average, from $16.88 to $95.96. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $36.87 that is $0 to $4K a year per listing.

Average price
$36.87inside the $15 to $100 sweet spot
Price range
$16.88–$95.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #407 within Job Site Lighting. It carries 311 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#407in Job Site Lighting
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
311per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Utility Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$14K$20K$27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • CRAFTSMAN79%
  • Edtran10%
  • QSDXNYDC5%
  • Fiihio3%
  • Taingwei3%

Demand

Utility Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Utility Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • craftsman light21K/yr
  • craftsman work light12K/yr
  • craftsman 20v light9K/yr
  • craftsman v20 light5K/yr
  • craftsman led work light3K/yr
  • craftsman light 20v971/yr

Reviews and returns

What reviews say buyers love and hate about Utility Light

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Brightness/Shine/Glow”
17%of negative reviews mention “Battery Life”
2.0%of orders come back
“Battery doesnt fit”
A buyer, on “Battery Life”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Utility Light questions

Answered from the same tracked data.