utility knife blades
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Market size
Great$1.3M$1.3M/yr · 1.0M searches
Price range
Okay$3.80–$19.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Okay3,978.6avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$8.85avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, utility knife blades is a $1.3M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 48/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
utility knife blades market data
- Units sold / yr
- 150K–200K
- avg 8,000–10,000/product
- Revenue / yr
- $1.3M–$1.8M
- units × avg price
- Conversion rate
- 14.4%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 2.8%
- Avg brand age
- 62 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
32
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
6%
- WORKPRO32%
- M MEEPO21%
- CRAFTSMAN16%
- DIYSELF12%
- Jetmore9%
- Home Planet Gear5%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.1×
Top utility knife blades search terms
- utility knife blades316K/yr
- box cutter blades182K/yr
- utility blades103K/yr
- razor blades utility knife104K/yr
- blades for box cutter63K/yr
- knife blades51K/yr
- utility knife blades refills30K/yr
- utility blade27K/yr
- razor knife blades22K/yr
- box cutter blades refills22K/yr
Top utility knife blades products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WORKPRO Utility Knife Blades SK5 Steel 100-Pack Blades with Dispenser
WORKPRO$9.894.7★19,594 rev
M MEEPO 50-Pack Utility Knife Blades Blackened SK-5 Razor Blades for Box Cutter Utility Knife Never Rust Design Extra Durable
M MEEPO$5.994.7★1,131 rev
DIYSELF 50 Pack Utility Knife Blades SK5 Steel Box Cutter Blades with Dispenser Standard Blades for Box Cutter Utility Knife Replacement Sharper Utility Blade Refills
DIYSELF$6.794.7★5,051 rev
CRAFTSMAN Utility Knife Blades 100 Pack for Drywall Leather Rubber and More (CMHT11921A)
CRAFTSMAN$10.464.8★13,652 rev
JETMORE 100 Pack Utility Knife Blades SK5 Box Cutter Blades Razor Blades
Jetmore$5.924.8★880 rev
Newest
by launch dateJETMORE 100 Pack Utility Knife Blades SK5 Box Cutter Blades Razor Blades
Jetmore$5.92880 rev
Romeda 100 Pcs Utility Knife Blade SK5 High Carbon Steel Box Cutter Blades Refills with Storage Box Sharp Utility Blades for Box Cutter Non-Rusting Standard Razor Blade
Romeda$6.071,450 rev
WORKPRO 50-Pack Utility Knife Blades with Dispenser
WORKPRO$7.661,100 rev
M MEEPO 50-Pack Utility Knife Blades Blackened SK-5 Razor Blades for Box Cutter Utility Knife Never Rust Design Extra Durable
M MEEPO$5.991,131 rev
M MEEPO 50-Pack Utility Knife Blades Titanium Fully Plated Durable SK-2 Razor Blades for Utility Knife Box Cutter Never Rust Extra Durable
M MEEPO$10.01450 rev
Trending
90-day click momentum
CRAFTSMAN Utility Knife Blades Carbon Steel 3/4 Inch 10 Pack (CMHT11700X)
CRAFTSMAN$3.804.8★
M MEEPO 50-Pack Utility Knife Blades Blackened SK-5 Razor Blades for Box Cutter Utility Knife Never Rust Design Extra Durable
M MEEPO$5.994.7★
WORKPRO 50-Pack Utility Knife Blades with Dispenser
WORKPRO$7.664.8★
M MEEPO 50-Pack Utility Knife Blades Titanium Fully Plated Durable SK-2 Razor Blades for Utility Knife Box Cutter Never Rust Extra Durable
M MEEPO$10.014.5★
Utility Knife Blades Ten Pack - Box Cutter Blades Refills - 10 Heavy Duty SK5 High Carbon Steel Utility Razor Blade Replacement in Convenient Storage Box - Standard Size - Fits Most Cutters & Knives
Home Planet Gear$5.774.8★
What buyers say about utility knife blades
What buyers praise and complain about, mined from review topics.What buyers love
“Stays Sharp”
“Solid quality”
“Fair price”
“Exactly as advertised”
“Easy to swap in and out”
“Great blades and are durable”
“Grip is very comfortable”
“the all-metal build gives it a sturdy, durable feel”
“Great size”
“These blades work well”
What buyers complain about
“not very sharp”
“Garbage product”
“are not durable at all as the description states”
“Problem is inserting new blade”
“Bigger than I thought”
“seem to be too thick”
“Not good at cutting cardboard”
“Product does not work as advertised”
“Rusty”
“the button on the quick release does not work at all”
Top return reasons
Common questions
- Is utility knife blades profitable to sell on Amazon United States?
- The niche generates $1.3M/yr across 15 tracked products. 90-day search growth is +1.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the utility knife blades niche?
- 9 brands and 32 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in utility knife blades?
- Top complaints mined from reviews: Sharpness, Quality-Overall, Durability. The return rate is 0.4%.
- When does demand for utility knife blades peak?
- Demand is steady year-round — the busiest month runs 1.1× the quietest.
- What does it cost to enter the utility knife blades niche?
- Listings span $3.80–$19.89; the average listing price is $8.85 (sweet spot $15–$100). The average incumbent carries 3,979 reviews — the moat a new listing must climb.