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Ustellar Flood Lights Outdoor

Fail

The top 5 brands take 100% of clicks, so Ustellar Flood Lights Outdoor is a Fail.

Flapen Score
32
32 / 100
Ranks 9,041 of 9,536 Tools & Home Improvement niches · −16 vs the category median of 48
Market size
$29K/yr25K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
57%top-5 click share · 5 brands · 7 sellers

Flapen Score

Ustellar Flood Lights Outdoor against its category

The dotted line is the Tools & Home Improvement average. Past it, Ustellar Flood Lights Outdoor is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ustellar Flood Lights Outdoor market on Amazon at a glance

Shoppers on Amazon United States searched for Ustellar Flood Lights Outdoor 25K times last year and spent an estimated $29K. All 5 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
2.3%
Market size, estimated
$29Ka year
Top search term
novostella6K searches a year

02 · Price

A sale here is worth $49.52.

Listings sell for $49.52 on average, from $9.64 to $116.14. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $49.52 that is $0 to $5K a year per listing.

Average price
$49.52inside the $15 to $100 sweet spot
Price range
$9.64–$116.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
6.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 47.2% of listings are out of stock. The average listing ranks #597 within Flood & Security Lights. It carries 2,244 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
47.2%
Average rank
#597in Flood & Security Lights
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
2,244per listing
Listings tracked
16

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Ustellar Flood Lights Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$3K$4K$6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

0%

  • NOVOSTELLA32%
  • MELPO32%
  • USTELLAR28%
  • monococo5%
  • Neliwo3%

Demand

Ustellar Flood Lights Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.9× · 8 of 12 months tracked

Search terms

Top Ustellar Flood Lights Outdoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • novostella6K/yr
  • novostella outdoor lights9K/yr
  • ustellar flood lights outdoor6K/yr
  • ustellar2K/yr
  • novostella permanent outdoor lights2K/yr

Reviews and returns

What reviews say buyers love and hate about Ustellar Flood Lights Outdoor

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Brightness/Shine/Glow”
9%of negative reviews mention “Brightness/Shine/Glow”
6.8%of orders come back
“Brightness is now pretty bad after stop working properly”
A buyer, on “Brightness/Shine/Glow”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Ustellar Flood Lights Outdoor questions

Answered from the same tracked data.