ustellar flood lights outdoor
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$49.52avg listing price — sweet spot $15–$100
Price range
Great$9.64–$116.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,244.25avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Returns
Bad6.8%return rate — above 5% kills the launch gate
Market size
Bad$29K$29K/yr · 25K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ustellar flood lights outdoor is a $29K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
ustellar flood lights outdoor market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $25K–$37K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #597
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 47.2%
- Avg brand age
- 32 months
- Avg seller age
- 208 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
0%
- NOVOSTELLA32%
- MELPO32%
- USTELLAR28%
- monococo5%
- Neliwo3%
Demand
Weekly Amazon search volume, last 34 weeks — -5.1% search growth over the last 90 days.Top ustellar flood lights outdoor search terms
- novostella6K/yr
- novostella outdoor lights9K/yr
- ustellar flood lights outdoor6K/yr
- ustellar2K/yr
- novostella permanent outdoor lights2K/yr
Top ustellar flood lights outdoor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LED Flood Light Outdoor 30W 300W Equivalent 3000LM Smart RGB Landscape Lighting with APP Control DIY Scenes -Timing - Warm White 2700K -Color Changing Uplight IP66 US Plug No Remote MELPO(4 Pack)
MELPO$55.944.5★2,254 rev
80W LED Flood Lights Outdoor Hardwired Security Light IP66 Waterproof 5000K
USTELLAR$77.864.7★1,345 rev
D2D Security Lights Motion Sensor Outdoor LED Flood Lights Remote 45W 5000K
NOVOSTELLA$57.134.3★301 rev
Led Flood Light 30W 300W Equivalent 3000 LM Outdoor Color Changing Led Stage Landscape Lights Bluetooth RGBW Smart Floodlights 2700K & 16 Million Colors&Timing& Music Sync IP66US 3-Plug (2 Pack)
MELPO$33.724.4★9,953 rev
NOVOSTELLA 20ft Tunable White LED Strip Light kit Dimmable 3000K-6500K 24V LED Tape Light with Remote Flexible Rope LED Ribbon for Bedroom Home Lighting Mirror Kitchen Bar Cabinet Daylight Warm White
NOVOSTELLA$24.224.4★4,741 rev
Newest
by launch date
100W LED Flood Lights Outdoor Switch Controlled Security Lights 4 Heads
USTELLAR$45.45225 rev
100W LED Flood Light Outdoor Security Lights Motion Sensor D2D with Remote
USTELLAR$58.73300 rev
55W Plug in Flood Light Outdoor Motion Sensor Security Lights D2D Remote
USTELLAR$48.31315 rev
NOVOSTELLA RF Remote Control for NTF93 NTF94
NOVOSTELLA$9.644 rev
D2D Security Lights Motion Sensor Outdoor LED Flood Lights Remote 45W 5000K
NOVOSTELLA$57.13301 rev
Trending
90-day click momentumNOVOSTELLA RF Remote Control for NTF93 NTF94
NOVOSTELLA$9.643.9★
Upgraded LED Flood Light Outdoor 25W 4 Pack DIY Color Changing Christmas Lights Outdoor Patio Floodlights with Remote IP66 Waterproof RGB Spot Light Timing Uplights for Events Party Stage Light
monococo$49.424.5★
100W LED Flood Lights Outdoor Switch Controlled Security Lights 4 Heads
USTELLAR$45.454.7★
40ft Waterproof Tunable White LED Strip Lights Dimmable 3000K-6500K 12V
NOVOSTELLA$47.964.4★
D2D Security Lights Motion Sensor Outdoor LED Flood Lights Remote 45W 5000K
NOVOSTELLA$57.134.3★
What buyers say about ustellar flood lights outdoor
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and bright”
“These are well made”
“Easy install”
“Bright and colorful”
“The remote works Great”
“WORTH THE MONEY”
“Works really well”
“Good lifespan so far”
“Excellent light output for security”
“Great for indoor use”
What buyers complain about
“Brightness is now pretty bad after stop working properly”
“Not all the same”
“Not water proof”
“Some just die out”
“Item shows up used”
“the bluetooth doesn't connect”
“One out of four burnt out within the first 60 days”
“I have pictures of the poor quality”
“disappointed with the bluetooth app to change colors”
“No manual”
Top return reasons
Common questions
- Is ustellar flood lights outdoor profitable to sell on Amazon United States?
- The niche generates $29K/yr across 16 tracked products. 90-day search growth is -5.1%. Flapen's verdict: Skip it (32/100).
- How competitive is the ustellar flood lights outdoor niche?
- 5 brands and 7 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ustellar flood lights outdoor?
- Top complaints mined from reviews: Brightness/Shine/Glow, Advertised Vs Actual Product, Water Resistance. The return rate is 6.8% — above our launch gate.
- What does it cost to enter the ustellar flood lights outdoor niche?
- Listings span $9.64–$116.14; the average listing price is $49.52 (sweet spot $15–$100). The average incumbent carries 2,244 reviews — the moat a new listing must climb.