Is uplights profitable to sell on Amazon United States?

The niche generates $770K/yr across 59 tracked products. 10 of 13 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Worth a look (56/100).

How competitive is the uplights niche?

38 brands and 54 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in uplights?

Top complaints mined from reviews: Brightness/Shine/Glow, Durability, Quality-Overall. The return rate is 4.5%.

When does demand for uplights peak?

Demand peaks in Feb–Mar–Apr–May–Jun–Jul; the busiest month runs 6.2× the quietest.

What does it cost to enter the uplights niche?

Listings span $7.02–$178.62; the average listing price is $45.47 (sweet spot $15–$100). The average incumbent carries 988 reviews — the moat a new listing must climb.

uplights

Worth a look

Shows a sweet-spot price point ($45.47 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$45.47

avg listing price — sweet spot $15–$100

Brand share

Great48%

top-5 brand share — no brand owns this niche

Competition

Great31%

top-5 click share — an open shelf

Market size

Good$770K

$770K/yr · 726K searches

Review moat

Good988.24

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Good$7.02–$178.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-11.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, uplights is a $770K/yr Amazon United States market (726K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Feb–Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 56/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

uplights market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $682K–$909K; units × avg price
Conversion rate: 2.3%
Avg BSR: #125
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.0%
Avg brand age: 38 months
Avg seller age: 157 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

38 falling

Sellers

Top-5 brand share

48%

Top 20: 85%

Top-5 click share

31%

Top 20: 69%

Open market

48%

SUNVIE17%
EZVALO13%
URTOM7%
GOODEA5%
Ler0ktr5%
U`King4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.

Peak months: Feb, Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 6.2×

Open Trend

Top uplights search terms

uplights indoor139K/yr -25.6%2.1% conv.
uplights85K/yr +16.8%1.4% conv.
uplighting64K/yr +5.3%1.1% conv.
up lights indoor78K/yr -23.2%2.2% conv.
mini spotlight49K/yr +3.9%1.2% conv.
uplighting indoor39K/yr +7.3%1.8% conv.
ceiling spotlight32K/yr -3.0%0.2% conv.
plant spotlight indoor30K/yr -24.1%2.8% conv.
mini spotlights for displays28K/yr -18.9%1.3% conv.
indoor uplighting18K/yr -4.4%1.7% conv.

All search terms

Top uplights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EZVALO Spotlights Indoor with Remote 5500mAh Rechargeable Picture Lights Wireless Uplights with Timer & Dimmable 3-CCT Accent Lighting for Plant Art Painting Gallery Wall Decor (2-Pack Black)

EZVALO$24.684.6★1,794 rev

SUNVIE 2 Pack Uplighting Indoor Floor Can Light 5W Up Lights with 2700K LED GU10 Bulbs Uplights Floor Spot Lights Indoor for Home Accent Lighting 5.9 FT Plug Cord & Foot Switch

SUNVIE$39.694.6★902 rev

Spotlights Indoor with Remote 3000Mah Rechargeable Wireless Plant Light

GOODEA$19.124.5★477 rev

Ler0ktr Rechargeable Battery LED Spotlight Indoor: Wireless Mini Art Accent Spot Lights with Timer Remote - Small Dimmable Uplight for Plants Display Painting Dartboard Artwork Portrait Closet

Ler0ktr$23.684.4★1,161 rev

URTOM 6W RGBW Up Lights Indoor Christmas Spotlight Indoor LED Color Changing Uplighting Indoor with Remote 120V Spot Lights Indoor Plug in Floor Spotlight Indoor for Plant Picture Party 4 Pack

URTOM$56.154.4★164 rev

Newest

by launch date

Uplighting Indoor Floor Can Lights Spot Lights 7W 3000K GU10 LED Up Lights

Floarligso$29.9433 rev

3mo ago

EZVALO Spotlight Indoor with Remote 4000mAh Rechargeable Plant Spot Lights Indoor Wireless Mini Uplights with Dimmable & 3-CCT Timer Accent Lighting for Pictures Artwork Displays (2-Pack)

EZVALO$19.33154 rev

7mo ago

HUAEU 2 Pack Up Lights Indoor Floor Can Light 6W 3000K GU10 LED Spotlights Indoor Uplights for Home Accent Plant Artwork 5.9FT Plug Cord & Foot Switch Black

HUAEU$30.2652 rev

9mo ago

Spot Lights Indoor Led Spotlight: Rechargeable Battery Wireless Up Lights Indoor - Plants Tree Artwork Portrait Picture Display Accent Lighting for Home Decorators Homeowners Art Collectors(2 Pack)

Zetunlo$21.95482 rev

10mo ago

Abovizo 2 Pack Uplighting Indoor LED Floor Can Lights with Remote and Timer 3 Color Temps Dimmable Spotlight for Corner Sofa Plant Home Accent Lighting 5.9 FT Plug Cord & Foot Switch Black

Abovizo$35.07195 rev

1y ago

What buyers say about uplights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow38%

“adjustable brightness”

Quality-Overall9%

“Excellent Lights and Amazing Quality”

Value For Money6%

“Good For The Price”

Color4%

“Colors are vibrant”

Assembly/Installation4%

“Easy to assemble”

Charging4%

“holds a long charge”

Ease Of Use4%

“Easy to start using”

Remote Control3%

“Nice remote”

Design-Overall3%

“Great design”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

Brightness/Shine/Glow12%

“Not bright enough”

Durability10%

“Stopped working after 1 use”

Quality-Overall8%

“quality- made cheap”

Size-Overall6%

“Doesnt fit like it should”

Charging6%

“Did not charge”

Bulb Flicker/Dimming/Color5%

“Very dim”

Battery Life5%

“Short battery life”

Functionality-Overall5%

“Doesnt work”

Connectivity-Overall3%

“Would not connect to the app”

Value For Money3%

“Should be cheaper”

Top return reasons

Brightness/Shine/Glow29%

Size-Overall15%

Bulb Flicker/Dimming/Color8%

Functionality-Overall8%

Advertised Vs Actual Product7%

Color6%

Defective Material/Parts4%

Value For Money4%

Charging3%

Compatibility-Overall2%

Common questions

Is uplights profitable to sell on Amazon United States?: The niche generates $770K/yr across 59 tracked products. 10 of 13 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Worth a look (56/100).
How competitive is the uplights niche?: 38 brands and 54 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in uplights?: Top complaints mined from reviews: Brightness/Shine/Glow, Durability, Quality-Overall. The return rate is 4.5%.
When does demand for uplights peak?: Demand peaks in Feb–Mar–Apr–May–Jun–Jul; the busiest month runs 6.2× the quietest.
What does it cost to enter the uplights niche?: Listings span $7.02–$178.62; the average listing price is $45.47 (sweet spot $15–$100). The average incumbent carries 988 reviews — the moat a new listing must climb.