Is Uplights profitable to sell on Amazon United States?

Flapen scores Uplights 56 out of 100 on Amazon United States, a Maybe. Shoppers spend $770K a year across 59 tracked products. Amazon counts 10 of the 13 products launched in the last year as successful launches. Search demand grew -11.9% in the last 90 days.

How competitive is the Uplights niche on Amazon United States?

38 brands and 54 sellers compete in Uplights on Amazon United States. The top 5 Uplights products take 31% of clicks, and the top 5 brands take 48%.

What do buyers complain about in Uplights?

Uplights buyers on Amazon United States complain most about Brightness/Shine/Glow, Durability, and Quality-Overall. Returns run at 4.5% of orders.

When does demand for Uplights peak?

Search demand for Uplights on Amazon United States peaks in Feb–Mar–Apr–May–Jun–Jul, and the busiest month runs 6.2× the quietest.

What does it cost to enter the Uplights niche?

Uplights sells for $45.47 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $7.02 to $178.62. The average product has 988 reviews, the count a new listing must catch up to.

Uplights

Maybe

Products sell for $45.47 on average, inside the sweet spot. But demand is soft, at -11.9% this quarter, so Uplights is a Maybe.

Filters No Dominant Brand

Flapen Score: 56
56 / 100Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size: $770K/yr726K searches / yr
90-day growth: -11.9%search demand this quarter
Competition: 31%top-5 click share · 38 brands · 54 sellers

Flapen Score

Uplights against its category

The dotted line is the Tools & Home Improvement average. Past it, Uplights is stronger. Inside it, weaker.

56Maybe

This niche Category average

See the method

Market

The Uplights market on Amazon at a glance

Shoppers on Amazon United States searched for Uplights 726K times last year and spent an estimated $770K. The top 5 brands take 48% of clicks. Demand peaks in Feb–Mar–Apr–May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 726K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $770K a year.

Searches, last 12 months: 726K
Growth, 90 days vs prior 90: -11.9%
Conversion, latest week: 2.3%
Market size, estimated: $770Ka year
Peak month: February6.2× the quietest month
Top search term: uplights indoor139K searches a year

02 · Price

A sale here is worth $45.47.

Listings sell for $45.47 on average, from $7.02 to $178.62. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $45.47 that is $11K to $23K a year per listing.

Average price: $45.47inside the $15 to $100 sweet spot
Price range: $7.02–$178.62
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 15K–20K
Units per listing a year: 250–500
Revenue per listing a year: $11K–$23K
Returns: 4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #125 within Wall Lights. It carries 988 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 1.0%
Average rank: #125in Wall Lights
Average rating: 4.45 starsAmazon United States average 4.42 stars
Average reviews: 988per listing
Listings tracked: 59

04 · Newcomers

Amazon counts 10 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months: 13
Successful launches: 10Amazon's first-year sales bar
Average brand age: 38 months

Products