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57

uplighting outdoor

Worth a look

Shows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 48Growth 33Conversion 29Competition 95Returns 48Price range 51Avg price 95Brand share 95Review moat 39Quality gap 43

Competition

Incredible19%

top-5 click share — an open shelf

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Avg price

Incredible$45.22

avg listing price — sweet spot $15–$100

Price range

Good$9.34–$177.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$261K

$261K/yr · 247K searches

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,561.35

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+6.2%

90-day search growth — must beat 0% to launch

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, uplighting outdoor is a $261K/yr Amazon United States market (247K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

uplighting outdoor market data

Units sold / yr
6K–8K
avg 0–100/product
Revenue / yr
$271K–$362K
units × avg price
Conversion rate
2.3%
Avg BSR
#104
Page quality
0%
Prime
100%
Sponsored
99%
Out of stock
0.3%
Avg brand age
41 months
Avg seller age
163 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

65 falling

Sellers

132

Top-5 brand share

39%

Top 20: 73%

Top-5 click share

19%

Top 20: 46%

Open market

57%

  • Onforu13%
  • SUNVIE10%
  • Gardencoin7%
  • LUTEC6%
  • REEGOLD5%
  • NYMPHY4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Top uplighting outdoor search terms

  • led spot lights outdoor66K/yr
  • outdoor spot lights for house20K/yr
  • led spotlight outdoor26K/yr
  • led landscape spotlights6K/yr
  • landscape spot lights outdoor13K/yr
  • plug in spotlight outdoor16K/yr
  • outdoor led spotlight11K/yr
  • landscape spot lights7K/yr
  • outside spot lights for house11K/yr
  • uplight for tree5K/yr
All search terms

Top uplighting outdoor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$5K4%$10K6%$16K8%$21K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about uplighting outdoor

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow42%

“Bright Light”

Quality-Overall11%

“solid quality”

Assembly/Installation9%

“Easiest install ever”

Value For Money7%

“Great buy for the money”

Advertised Vs Actual Product3%

“As advertised”

Durability3%

“Held up well”

Efficiency2%

“Works great”

Charging2%

“Charge fast”

Color2%

“Love the different colors”

Ease Of Use1%

“Easy to remove”

What buyers complain about

Durability18%

“Do not last”

Brightness/Shine/Glow15%

“Not Bright enough”

Quality-Overall8%

“Bad quality”

Functionality-Overall8%

“Never worked”

Bulb Flicker/Dimming/Color5%

“Really dim lighting”

Water Resistance5%

“Not water proof”

Charging4%

“Does not hold the charge”

Size-Overall3%

“Very small”

Value For Money2%

“Not worth the price”

Advertised Vs Actual Product2%

“Not as described”

Top return reasons

Brightness/Shine/Glow23%
Size-Overall15%
Bulb Flicker/Dimming/Color9%
Color9%
Functionality-Overall9%
Advertised Vs Actual Product8%
Defective Material/Parts5%
Value For Money5%
Charging2%
Assembly/Installation2%

Common questions

Is uplighting outdoor profitable to sell on Amazon United States?
The niche generates $261K/yr across 119 tracked products. 8 of 14 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Worth a look (57/100).
How competitive is the uplighting outdoor niche?
65 brands and 132 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in uplighting outdoor?
Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Quality-Overall. The return rate is 3.2%.
When does demand for uplighting outdoor peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the uplighting outdoor niche?
Listings span $9.34–$177.11; the average listing price is $45.22 (sweet spot $15–$100). The average incumbent carries 2,561 reviews — the moat a new listing must climb.