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Up and Down Lights Outdoor

Maybe

The top 5 brands take only 24% of clicks. But the products selling today already average 4.6★, so Up and Down Lights Outdoor is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 48
Market size
$178K/yr140K searches / yr
90-day growth
+10.2%search demand this quarter
Competition
14%top-5 click share · 95 brands · 141 sellers

Flapen Score

Up and Down Lights Outdoor against its category

The dotted line is the Tools & Home Improvement average. Past it, Up and Down Lights Outdoor is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Up and Down Lights Outdoor market on Amazon at a glance

Shoppers on Amazon United States searched for Up and Down Lights Outdoor 140K times last year and spent an estimated $178K. The top 5 brands take 24% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
+10.2%
Conversion, latest week
2.1%
Market size, estimated
$178Ka year
Peak month
October1.6× the quietest month
Top search term
dusk till dawn outdoor light31K searches a year

02 · Price

A sale here is worth $62.07.

Listings sell for $62.07 on average, from $8.08 to $179.77. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $62.07 that is $0 to $6K a year per listing.

Average price
$62.07inside the $15 to $100 sweet spot
Price range
$8.08–$179.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #312 within Porch & Patio Lights. It carries 915 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#312in Porch & Patio Lights
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
915per listing
Listings tracked
153

04 · Newcomers

Amazon counts 13 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
13Amazon's first-year sales bar
Average brand age
41 months

Products

Top Up and Down Lights Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

$0$4K$7K$11K$14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

95 falling

Sellers

141

Top-5 brand share

24%

Top 20: 54%

Top-5 click share

14%

Top 20: 39%

Open market

74%

  • BesLowe8%
  • LEONLITE5%
  • TORCHSTAR4%
  • EDISHINE4%
  • WIHTU3%
  • Yolsunes2%

Demand

Up and Down Lights Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Up and Down Lights Outdoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dusk till dawn outdoor light31K/yr
  • bronze outdoor light fixture18K/yr
  • outdoor farmhouse lights17K/yr
  • modern outdoor wall sconce8K/yr
  • modern exterior lights11K/yr
  • modern outdoor light10K/yr
  • modern outdoor sconce7K/yr
  • large outdoor wall lights8K/yr
  • outdoor wall lights led5K/yr
  • dusk to dawn light fixture5K/yr

Reviews and returns

What reviews say buyers love and hate about Up and Down Lights Outdoor

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Brightness/Shine/Glow”
18%of negative reviews mention “Durability”
3.8%of orders come back
“Did not last”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Up and Down Lights Outdoor questions

Answered from the same tracked data.