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Unique Toilet Paper Holder

Fail

The top 5 brands take 96% of clicks, so Unique Toilet Paper Holder is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$158K/yr125K searches / yr
90-day growth
+7.1%search demand this quarter
Competition
30%top-5 click share · 9 brands · 79 sellers

Flapen Score

Unique Toilet Paper Holder against its category

The dotted line is the Tools & Home Improvement average. Past it, Unique Toilet Paper Holder is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Unique Toilet Paper Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Unique Toilet Paper Holder 125K times last year and spent an estimated $158K. The top 5 brands take 96% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
4.7%
Market size, estimated
$158Ka year
Peak month
November1.6× the quietest month
Top search term
moen toilet paper holder53K searches a year

02 · Price

A sale here is worth $27.05.

Listings sell for $27.05 on average, from $1.74 to $118.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $27.05 that is $3K to $7K a year per listing.

Average price
$27.05inside the $15 to $100 sweet spot
Price range
$1.74–$118.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

42% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #342 within Bathroom Hardware. It carries 1,715 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
98%
Out of stock, average day
0.1%
Average rank
#342in Bathroom Hardware
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,715per listing
Listings tracked
60

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Unique Toilet Paper Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

$0$5K$9K$14K$19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

79

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

30%

Top 20: 68%

Open market

2%

  • Moen79%
  • FORIOUS7%
  • DELTA5%
  • Day Moon Designs3%
  • RARXTR2%
  • Tearel1%
  • Open — no brand owns it (3 brands, 2%)

Demand

Unique Toilet Paper Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Unique Toilet Paper Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moen toilet paper holder53K/yr
  • moen bathroom accessories20K/yr
  • pivoting toilet paper holder16K/yr
  • moen toilet paper holder brushed nickel9K/yr
  • pivot toilet paper holder6K/yr
  • moen brushed nickel toilet paper holder5K/yr
  • toilet paper holder moen5K/yr
  • toilet paper holder wall mount brushed nickel4K/yr
  • moen toilet paper holder chrome3K/yr
  • wall mounted toilet paper holder brushed nickel4K/yr

Reviews and returns

What reviews say buyers love and hate about Unique Toilet Paper Holder

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Quality-Overall”
4.3%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Unique Toilet Paper Holder questions

Answered from the same tracked data.