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Unique Night Lights

Fail

Shoppers spend only $51K a year here, so Unique Night Lights is a Fail.

Flapen Score
40
40 / 100
Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 48
Market size
$51K/yr59K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
61%top-5 click share · 13 brands · 23 sellers

Flapen Score

Unique Night Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Unique Night Lights is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Unique Night Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Unique Night Lights 59K times last year and spent an estimated $51K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
7.6%
Market size, estimated
$51Ka year
Peak month
November2.0× the quietest month
Top search term
blue night light34K searches a year

02 · Price

A sale here is worth $11.31.

Listings sell for $11.31 on average, from $6.48 to $18.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $11.31 that is $1K to $3K a year per listing.

Average price
$11.31under the $15 to $100 sweet spot
Price range
$6.48–$18.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #577 within Wall Lights. It carries 4,908 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#577in Wall Lights
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
4,908per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Unique Night Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$15K$20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

23

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

21%

  • Sujeet21%
  • REMINDA21%
  • Fusunloh11%
  • U4GLORY10%
  • L LOHAS LED9%
  • KINUR7%

Demand

Unique Night Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Unique Night Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue night light34K/yr
  • blue night lights plug into wall8K/yr
  • night light blue6K/yr
  • blue light night light4K/yr
  • blue led night light4K/yr
  • blue nightlight4K/yr

Reviews and returns

What reviews say buyers love and hate about Unique Night Lights

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Brightness/Shine/Glow”
33%of negative reviews mention “Brightness/Shine/Glow”
1.7%of orders come back
“not real bright would buy again”
A buyer, on “Brightness/Shine/Glow”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Unique Night Lights questions

Answered from the same tracked data.