Under Sink Water Filter
FailThe top 5 brands take 96% of clicks, so Under Sink Water Filter is a Fail.
- Flapen Score
- 43 / 100Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 4843
- Market size
- $2.8M/yr986K searches / yr
- 90-day growth
- +10.5%search demand this quarter
- Competition
- 63%top-5 click share · 8 brands · 15 sellers
Flapen Score
Under Sink Water Filter against its category
The dotted line is the Tools & Home Improvement average. Past it, Under Sink Water Filter is stronger. Inside it, weaker.
Market
The Under Sink Water Filter market on Amazon at a glance
Shoppers on Amazon United States searched for Under Sink Water Filter 986K times last year and spent an estimated $2.8M. The top 5 brands take 96% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 986K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.
- Searches, last 12 months
- 986K
- Growth, 90 days vs prior 90
- +10.5%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $2.8Ma year
- Peak month
- January1.4× the quietest month
- Top search term
- under sink water filter410K searches a year
02 · Price
A sale here is worth $109.75.
Listings sell for $109.75 on average, from $34.84 to $422.62. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $109.75 that is $137K to $165K a year per listing.
- Average price
- $109.75above the $15 to $100 sweet spot
- Price range
- $34.84–$422.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $137K–$165K
- Returns
- 5.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Water Filtration & Softeners. It carries 5,289 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #34in Water Filtration & Softeners
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 5,289per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Under Sink Water Filter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Waterdrop 10UA Under Sink Water Filter System NSF/ANSI 42 Certified 1 Year
- Price
- $42.05
- Rating
- 4.6/5
- Reviews
- 13,883
- Age
- 6y ago
Waterdrop TSA 8 Layer Under Sink Water Filter System NSF/ANSI 42 Certified
- Price
- $97.39
- Rating
- 4.5/5
- Reviews
- 2,475
- Age
- 5y ago
Waterdrop 15UA Under Sink Water Filter System 19000 Gallons 2 Years
- Price
- $54.61
- Rating
- 4.5/5
- Reviews
- 8,568
- Age
- 6y ago
Waterdrop TSU 0.01 Micron Ultra Filtration Under Sink Water Filter System
- Price
- $136.71
- Rating
- 4.5/5
- Reviews
- 3,390
- Age
- 6y ago
iSpring RCC7AK-BN NSF Certified 75 GPD Alkaline 6-Stage Reverse Osmosis System pH+ Remineralization RO Water Filter System Under Sink Patented Top-Mounted Faucet Design for Easy Installation
- Price
- $209.73
- Rating
- 4.6/5
- Reviews
- 15,066
- Age
- 14y ago
Trending
90-day click momentum
AQUALTRA USF01-BK Under Sink Water Filter System 12K Gal NSF/ANSI/CAN 372 Certified Reduces PFOA PFOS Chlorine Lead Mercury Chloramine Fluoride Microplastics Particles Bad Taste & Odor
- Price
- $39.41
- Rating
- 4.3/5
- Reviews
- 46
- Age
- 4mo ago
Aquasana Water Filter for Sink Faucet | Reduces 99% of 78 Contaminants Including Chlorine & Lead from Tap Water | Under Sink Filtration | Claryum Direct Connect | AQ-MF-1
- Price
- $119.47
- Rating
- 3.8/5
- Reviews
- 425
- Age
- 6y ago
Waterdrop UA-5Y 5-Year Under Sink Water Filter System Ultra Long Life
- Price
- $97.66
- Rating
- 4.5/5
- Reviews
- 8,568
- Age
- 2y ago
Waterdrop 10UA Under Sink Water Filter System NSF/ANSI 42 Certified 1 Year
- Price
- $42.05
- Rating
- 4.6/5
- Reviews
- 13,883
- Age
- 6y ago
Waterdrop TSA 8 Layer Under Sink Water Filter System NSF/ANSI 42 Certified
- Price
- $97.39
- Rating
- 4.5/5
- Reviews
- 2,475
- Age
- 5y ago
Newest
by launch dateAQUALTRA USF01-BK Under Sink Water Filter System 12K Gal NSF/ANSI/CAN 372 Certified Reduces PFOA PFOS Chlorine Lead Mercury Chloramine Fluoride Microplastics Particles Bad Taste & Odor
- Price
- $39.41
- Rating
- 4.3/5
- Reviews
- 46
- Age
- 4mo ago
Amazon Basics Under Sink Water Filter System NSF/ANSI 42 & 372 Certified Easy Twist-and-Lock Design 11 000 Gallons 1 Year Service Life White
- Price
- $34.84
- Rating
- 4.5/5
- Reviews
- 180
- Age
- 11mo ago
Waterdrop UL12A Under Sink Water Filter Upgraded for 10UA Time Reminder
- Price
- $50.04
- Rating
- 4.6/5
- Reviews
- 13,883
- Age
- 1y ago
Waterdrop WD-TSA-UF 0.01 m Ultra Filtration Under Sink Water Filter System
- Price
- $116.40
- Rating
- 4.4/5
- Reviews
- 1,447
- Age
- 2y ago
Waterdrop UA-5Y 5-Year Under Sink Water Filter System Ultra Long Life
- Price
- $97.66
- Rating
- 4.5/5
- Reviews
- 8,568
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
15
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
3%
- Waterdrop74%
- iSpring8%
- ICEPURE7%
- CuZn5%
- Amazon Basics2%
- PUREPLUS2%
- Open — no brand owns it (2 brands, 3%)
Demand
Under Sink Water Filter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Under Sink Water Filter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- under sink water filter410K/yr
- under sink water filter system91K/yr
- undersink water filter systems79K/yr
- under sink water filtration system107K/yr
- water filter under sink61K/yr
- under sink filter34K/yr
- under the sink water filter system28K/yr
- under the sink water filter23K/yr
- undersink water filter20K/yr
- hydroviv under sink water filter14K/yr
Reviews and returns
What reviews say buyers love and hate about Under Sink Water Filter
We read the reviews and the return reasons for every product selling here.
“Leaking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Under Sink Water Filter questions
Answered from the same tracked data.