Is under cabinet lights profitable to sell on Amazon United States?

The niche generates $9.2M/yr across 33 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Worth a look (59/100).

How competitive is the under cabinet lights niche?

23 brands and 38 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in under cabinet lights?

Top complaints mined from reviews: Charging, Battery Life, Durability. The return rate is 2.4%.

When does demand for under cabinet lights peak?

Demand peaks in Jan–Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the under cabinet lights niche?

Listings span $9.26–$52.70; the average listing price is $24.50 (sweet spot $15–$100). The average incumbent carries 7,447 reviews — the moat a new listing must climb.

under cabinet lights

Worth a look

Shows a $9.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$9.2M

$9.2M/yr · 11.5M searches

Avg price

Incredible$24.50

avg listing price — sweet spot $15–$100

Price range

Great$9.26–$52.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Review moat

Bad7,447.3

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, under cabinet lights is a $9.2M/yr Amazon United States market (11.5M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 59/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

under cabinet lights market data

Units sold / yr: 400K–500K; avg 12,500–15,000/product
Revenue / yr: $9.8M–$12.3M; units × avg price
Conversion rate: 3.3%
Avg BSR: #20
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

Top-5 brand share

72%

Top 20: 97%

Top-5 click share

46%

Top 20: 83%

Open market

25%

MCGOR34%
EZVALO21%
ZioeYiue9%
Gritin5%
Guankai3%
WOBANE3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.2% search growth over the last 90 days.

Peak months: Jan, Nov · busiest ÷ quietest = 1.6×

Open Trend

Top under cabinet lights search terms

under cabinet lighting4.2M/yr -19.4%2.2% conv.
motion sensor light indoor1.9M/yr -12.6%1.8% conv.
closet light962K/yr -4.6%2.5% conv.
under cabinet lights626K/yr +1.7%2.0% conv.
cabinet lights454K/yr -11.4%1.8% conv.
under counter lights for kitchen388K/yr +0.2%2.8% conv.
closet lights323K/yr -2.0%2.3% conv.
under cabinet lighting wireless350K/yr -10.9%2.6% conv.
motion sensor light327K/yr -18.7%1.0% conv.
sensor lights indoor238K/yr -10.7%1.3% conv.

All search terms

Top under cabinet lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MCGOR 10inch Under Cabinet Lighting 2 Pack Rechargeable Motion Sensor Light Indoor 5 Levels Dimmable Magnetic Closet Lights Wireless Under Counter Lights for Kitchen Stairs

MCGOR$16.524.6★47,776 rev

Under Cabinet Lighting Wireless 10inch Motion Sensor Light Indoor 3Pack

ZioeYiue$24.304.6★2,053 rev

MCGOR 10inch Under Cabinet Lighting 2 Pack Rechargeable Motion Sensor Light Indoor 5 Levels Dimmable Magnetic Closet Lights Wireless Under Counter Lights for Kitchen Stairs

MCGOR$17.884.4★10,898 rev

Gritin 10.2inch Under Cabinet Lighting Rechargeable 2 Pack

Gritin$11.064.6★21,529 rev

EZVALO 6-Pack Under Cabinet Lighting with Charging Station 2000mAh Rechargeable Wireless Motion Sensor Lights 3 Color Temps Dimmable Timer Magnetic with Remote Control for Kitchen Closet Stair

EZVALO$43.404.4★3,929 rev

Newest

by launch date

Rihvy 6-Pack 8-Inch Under Cabinet Lighting with Charging Station Rechargeable Motion Sensor Light Indoor 3 Color Dimmable Closet Light USB LED Magnetic Wireless Under Counter Lights for Kitchen Stair

Rihvy$26.74116 rev

5mo ago

EZVALO 4 Pack Motion Sensor Closet Lights 1200mAh USB-C Rechargeable LED Puck Lights Motion Sensor Light Indoor Under Cabinet Lights Dimmable 3 Color Temps Magnetic Stick-On for Closet Pantry

EZVALO$21.08482 rev

10mo ago

Under Cabinet Lighting Wireless 10inch Motion Sensor Light Indoor 3Pack

ZioeYiue$24.302,053 rev

11mo ago

EZVALO 10inch Under Cabinet Lighting LED Motion Sensor Light Indoor 2400mAh USB Rechargeable Closet Lights Dimmable & Magnetic Wireless Under Counter Lights for Kitchen Pantry Stairs (2 Pack)

EZVALO$10.611,825 rev

12mo ago

EZVALO 5-Pack 10inch Under Cabinet Lighting 2400mAh Rechargeable Motion Sensor Light Magnetic Closet Lights with Dimmable & 3 Color Temps Wireless Motion Activated Lights with Remote for Kitchen

EZVALO$36.321,735 rev

1y ago

What buyers say about under cabinet lights

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow29%

“Bright Light”

Charging11%

“Charges fast”

Quality-Overall8%

“Build quality feels solid”

Assembly/Installation8%

“Easy to assemble”

Value For Money5%

“They are affordable”

Motion Detection5%

“Effective motion detection”

Ease Of Use4%

“easy to handle”

Advertised Vs Actual Product4%

“Better than expected”

Battery Life3%

“Long lasting battery”

Efficiency3%

“works really great”

What buyers complain about

Charging26%

“Will not charge”

Battery Life11%

“BAD BATTERY LIFE”

Durability9%

“Broke after a month”

Brightness/Shine/Glow7%

“Too bright”

Functionality-Overall5%

“Did not work”

Quality-Overall4%

“Quality control needs improvement”

Magnetic Strength/Adsorption2%

“WEAK MAGNETS”

Size-Overall2%

“Really small”

Value For Money2%

“They should be more expensive”

Adhesion/Stickiness2%

“Adhesive sucks”

Top return reasons

Brightness/Shine/Glow21%

Size-Overall15%

Charging12%

Color8%

Functionality-Overall7%

Advertised Vs Actual Product5%

Bulb Flicker/Dimming/Color5%

Defective Material/Parts4%

Value For Money4%

Magnetic Strength/Adsorption4%

Common questions

Is under cabinet lights profitable to sell on Amazon United States?: The niche generates $9.2M/yr across 33 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Worth a look (59/100).
How competitive is the under cabinet lights niche?: 23 brands and 38 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in under cabinet lights?: Top complaints mined from reviews: Charging, Battery Life, Durability. The return rate is 2.4%.
When does demand for under cabinet lights peak?: Demand peaks in Jan–Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the under cabinet lights niche?: Listings span $9.26–$52.70; the average listing price is $24.50 (sweet spot $15–$100). The average incumbent carries 7,447 reviews — the moat a new listing must climb.