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Uncoupling Membrane

Fail

Prices span $23.57–$657.94, mostly outside the sweet spot, so Uncoupling Membrane is a Fail.

Flapen Score
37
37 / 100
Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size
$629K/yr125K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
61%top-5 click share · 10 brands · 29 sellers

Flapen Score

Uncoupling Membrane against its category

The dotted line is the Tools & Home Improvement average. Past it, Uncoupling Membrane is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Uncoupling Membrane market on Amazon at a glance

Shoppers on Amazon United States searched for Uncoupling Membrane 125K times last year and spent an estimated $629K. The top 5 brands take 93% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $629K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
2.1%
Market size, estimated
$629Ka year
Peak month
January1.5× the quietest month
Top search term
uncoupling membrane27K searches a year

02 · Price

A sale here is worth $234.56.

Listings sell for $234.56 on average, from $23.57 to $657.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $234.56 that is $23K to $59K a year per listing.

Average price
$234.56above the $15 to $100 sweet spot
Price range
$23.57–$657.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$23K–$59K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #113 within Flooring. It carries 122 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
84%
Out of stock, average day
11.2%
Average rank
#113in Flooring
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
122per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Uncoupling Membrane products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$63K$126K$189K$252K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

29

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

61%

Top 20: 94%

Open market

5%

  • Schluter56%
  • Houseables19%
  • Drydiet13%
  • JJ CARE3%
  • MAXKOSKO2%
  • Mapei2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Uncoupling Membrane search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Uncoupling Membrane search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • uncoupling membrane27K/yr
  • ditra membrane11K/yr
  • uncoupling membrane for tile12K/yr
  • schluter ditra16K/yr
  • ditra9K/yr
  • tile underlayment membrane8K/yr
  • schluter ditra membrane7K/yr
  • tile membrane6K/yr
  • tile underlayment5K/yr
  • uncoupling membrane for tile floor6K/yr

Reviews and returns

What reviews say buyers love and hate about Uncoupling Membrane

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Ease Of Use”
21%of negative reviews mention “Quality-Overall”
3.3%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Uncoupling Membrane questions

Answered from the same tracked data.