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Umbrella Lights

Maybe

Search demand grew +135.1% this quarter. But the average product has 3,989 reviews to catch up to, so Umbrella Lights is a Maybe.

Filters Trending
Flapen Score
60
60 / 100
Top 8% of 9,536 Tools & Home Improvement niches · +12 vs the category median of 48
Market size
$336K/yr415K searches / yr
90-day growth
+135.1%search demand this quarter
Competition
63%top-5 click share · 16 brands · 19 sellers

Flapen Score

Umbrella Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Umbrella Lights is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Umbrella Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Umbrella Lights 415K times last year and spent an estimated $336K. The top 5 brands take 73% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +135.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $336K a year.

Searches, last 12 months
415K
Growth, 90 days vs prior 90
+135.1%
Conversion, latest week
4.4%
Market size, estimated
$336Ka year
Peak month
June10.2× the quietest month
Top search term
umbrella lights108K searches a year

02 · Price

A sale here is worth $18.50.

Listings sell for $18.50 on average, from $6.89 to $39.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $18.50 that is $14K to $19K a year per listing.

Average price
$18.50inside the $15 to $100 sweet spot
Price range
$6.89–$39.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$14K–$19K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #13 within Umbrella Lights. It carries 3,989 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#13in Umbrella Lights
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
3,989per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Umbrella Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

$0$34K$67K$101K$135K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

19

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

21%

  • OYOCO32%
  • Eletorot15%
  • NORA·GIFT9%
  • OPOIRA9%
  • HOLITS9%
  • ALL FORTUNE6%

Demand

Umbrella Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 10.2×

Search terms

Top Umbrella Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • umbrella lights108K/yr
  • patio umbrella lights70K/yr
  • umbrella lights outdoor patio65K/yr
  • umbrella light46K/yr
  • outdoor umbrella lights24K/yr
  • patio umbrella light23K/yr
  • patio umbrella accessories10K/yr
  • lights for patio umbrella9K/yr
  • lights for umbrella outdoor patio9K/yr
  • lights for outdoor umbrella7K/yr

Reviews and returns

What reviews say buyers love and hate about Umbrella Lights

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Brightness/Shine/Glow”
20%of negative reviews mention “Durability”
3.4%of orders come back
“broke easily”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Umbrella Lights questions

Answered from the same tracked data.