umbrella lights
Worth a lookShows demand growing +135.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+135.1%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$18.50avg listing price — sweet spot $15–$100
Price range
Great$6.89–$39.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Good$336K$336K/yr · 415K searches
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Returns
Okay3.4%return rate — above 5% kills the launch gate
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,988.9avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, umbrella lights is a $336K/yr Amazon United States market (415K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 60/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
umbrella lights market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- $370K–$463K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 4.3%
- Avg brand age
- 38 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
19
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
21%
- OYOCO32%
- Eletorot15%
- NORA·GIFT9%
- OPOIRA9%
- HOLITS9%
- ALL FORTUNE6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +135.1% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 10.2×
Top umbrella lights search terms
- umbrella lights108K/yr
- patio umbrella lights70K/yr
- umbrella lights outdoor patio65K/yr
- umbrella light46K/yr
- outdoor umbrella lights24K/yr
- patio umbrella light23K/yr
- patio umbrella accessories10K/yr
- lights for patio umbrella9K/yr
- lights for umbrella outdoor patio9K/yr
- lights for outdoor umbrella7K/yr
Top umbrella lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OYOCO Patio Umbrella Light 3 Brightness Modes Cordless with 28 Cool White LEDs-4 * AA Battery Operated Umbrella Lights Fits 1.15-2 Umbrella Poles for Patio Umbrellas Camping Tents and Indoor Use
OYOCO$9.594.4★51,966 rev
Eletorot Patio Umbrella Lights-Rechargeable Outdoor Lights for Patio Decor
Eletorot$17.274.4★2,862 rev
NoraGift Patio Umbrella Light with LED Edison Bulbs Battery Operation Cordless-Outdoor Umbrella Pole Lights with 2 Lighting Modes for GardenPatio Backyard Camping or BBQ - Brown(1 Pack)
NORA·GIFT$17.714.2★1,024 rev
OPOIRA Patio Umbrella Light with Remote Control Rechargeable Cordless LED Edison Bulbs Pole Light with 10 Brightness Levels for Garden Patio Backyard Camping or BBQ - Brown (1 Pack)
OPOIRA$24.414.1★129 rev
Patio Umbrella Lights Cordless 120 LED Table Umbrella Lights with Remote Control Battery Operated Waterproof Parasol String Lights for 7-11 Feet Outdoor Backyard Beach Umbrella Dcor (Warm White)
HOLITS$13.383.8★136 rev
Newest
by launch date
Umbrella Lights Outdoor Patio Rechargeable Cordless with Dimmer &Timer 8 Bright Warm White LED Bulbs Perfect for Garden Backyard Camping BBQ or Indoor Use
TWINKVILLA$32.9040 rev
Patio Outdoor Umbrella Lights Rechargeable Battery Cordless Umbrella Light with 8 Warm White Bulbs 3 Brightness Levels for Patio Garden Backyard Camping or BBQ
ALL FORTUNE$34.6756 rev
Patio Umbrella Lights Cordless LED Market Table Umbrella Lights with Remote Control Battery Operated Waterproof Parasol String Lights Fits 6-9 Feet Diameter Outdoor Umbrella Dcor (Warm White)
HOLITS$10.9490 rev
OPOIRA Patio Umbrella Light with Remote Control Rechargeable Cordless LED Edison Bulbs Pole Light with 10 Brightness Levels for Garden Patio Backyard Camping or BBQ - Brown (1 Pack)
OPOIRA$24.41129 rev
Patio Umbrella Lights 120 LED Cordless Lights for Outdoor Umbrella with Remote Control Battery Operated Parasol Ambient Lighting for 7-11 Feet Backyard Pool and Beach Umbrella Dcor (Warm White)
Patioman$12.6970 rev
Trending
90-day click momentum
PULIVIA Solar Umbrella Lights Outdoor Waterproof Solar Powered Patio Umbrella Lights Strings with 104 LEDs 8 Lighting Modes Remote Control Warm White
PULIVIA$17.553.9★
Patio Umbrella Lights Cordless LED Market Table Umbrella Lights with Remote Control Battery Operated Waterproof Parasol String Lights Fits 6-9 Feet Diameter Outdoor Umbrella Dcor (Warm White)
HOLITS$10.943.7★
Patio Umbrella Lights 120 LED Cordless Lights for Outdoor Umbrella with Remote Control Battery Operated Parasol Ambient Lighting for 7-11 Feet Backyard Pool and Beach Umbrella Dcor (Warm White)
Patioman$12.693.6★
VOOKRY Solar Umbrella Lights Outdoor Waterproof Solar Powered Patio Umbrella Lights Cordless 8 Modes LED Umbrella Patio Lights for Beach Tent Camping Garden Party Decoration(Warm White)
VOOKRY$18.454.0★
Patio Umbrella Lights Cordless 120 LED Table Umbrella Lights with Remote Control Battery Operated Waterproof Parasol String Lights for 7-11 Feet Outdoor Backyard Beach Umbrella Dcor (Warm White)
HOLITS$13.383.8★
What buyers say about umbrella lights
What buyers praise and complain about, mined from review topics.What buyers love
“Great Light”
“Good quality, easy install, excellent finish and controls”
“Easy to assemble”
“Works great”
“Fits perfectly”
“Product works as advertised”
“Good value”
“charges pretty fast”
“Easy to use”
“Love these - adds so much more light”
What buyers complain about
“broke easily”
“Nothing bright”
“Doesnt work”
“Wont hold a charge”
“Cheap”
“The battery died”
“Finally got the lights to flicker”
“Wrong size”
“Too cumbersome to use”
“Rusted in a month”
Top return reasons
Common questions
- Is umbrella lights profitable to sell on Amazon United States?
- The niche generates $336K/yr across 20 tracked products. 90-day search growth is +135.1%. Flapen's verdict: Worth a look (60/100).
- How competitive is the umbrella lights niche?
- 16 brands and 19 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in umbrella lights?
- Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Functionality-Overall. The return rate is 3.4%.
- When does demand for umbrella lights peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 10.2× the quietest.
- What does it cost to enter the umbrella lights niche?
- Listings span $6.89–$39.72; the average listing price is $18.50 (sweet spot $15–$100). The average incumbent carries 3,989 reviews — the moat a new listing must climb.