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Ulu Knife and Chopping Bowl

Fail

Shoppers spend an estimated $12K a year here, so Ulu Knife and Chopping Bowl is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$12K/yr14K searches / yr
90-day growth
+19.8%search demand this quarter
Competition
65%top-5 click share · 9 brands · 15 sellers

Flapen Score

Ulu Knife and Chopping Bowl against its category

The dotted line is the Tools & Home Improvement average. Past it, Ulu Knife and Chopping Bowl is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ulu Knife and Chopping Bowl market on Amazon at a glance

Shoppers on Amazon United States searched for Ulu Knife and Chopping Bowl 14K times last year and spent an estimated $12K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+19.8%
Conversion, latest week
2.1%
Market size, estimated
$12Ka year
Peak month
December7.9× the quietest month
Top search term
ulu knife and chopping bowl10K searches a year

02 · Price

A sale here is worth $40.63.

Listings sell for $40.63 on average, from $17.58 to $69.99. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $40.63 that is $0 to $4K a year per listing.

Average price
$40.63inside the $15 to $100 sweet spot
Price range
$17.58–$69.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #1,048 within Knives, Parts & Accessories. It carries 226 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#1,048in Knives, Parts & Accessories
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
226per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Ulu Knife and Chopping Bowl products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

$0$589$1K$2K$2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

15

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

9%

  • The ULU Factory45%
  • Lehman's14%
  • Arctic Zone13%
  • Sunnychicc10%
  • TIVOLI5%
  • FTONENI4%
  • Open — no brand owns it (3 brands, 9%)

Demand

Ulu Knife and Chopping Bowl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 7.9×

Reviews and returns

What reviews say buyers love and hate about Ulu Knife and Chopping Bowl

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Sharpness”
11%of negative reviews mention “Sharpness”
1.8%of orders come back
“I'm having a bit of problem getting a good edge on it”
A buyer, on “Sharpness”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ulu Knife and Chopping Bowl questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data