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Ultimate Survival Flashlight

Fail

Shoppers spend only $23K a year here, so Ultimate Survival Flashlight is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$23K/yr19K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
78%top-5 click share · 7 brands · 15 sellers

Flapen Score

Ultimate Survival Flashlight against its category

The dotted line is the Tools & Home Improvement average. Past it, Ultimate Survival Flashlight is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ultimate Survival Flashlight market on Amazon at a glance

Shoppers on Amazon United States searched for Ultimate Survival Flashlight 19K times last year and spent an estimated $23K. The top 5 brands take 95% of clicks. Demand peaks in Jul–Aug. Flapen scores it 39 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
2.5%
Market size, estimated
$23Ka year
Peak month
August13.0× the quietest month
Top search term
philips flashlight7K searches a year

02 · Price

A sale here is worth $47.36.

Listings sell for $47.36 on average, from $20.84 to $177.78. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $47.36 that is $0 to $5K a year per listing.

Average price
$47.36inside the $15 to $100 sweet spot
Price range
$20.84–$177.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 26.0% of listings are out of stock. The average listing ranks #782 within Flashlights. It carries 893 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
26.0%
Average rank
#782in Flashlights
Average rating
4.04 starsAmazon United States average 4.42 stars
Average reviews
893per listing
Listings tracked
11

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Ultimate Survival Flashlight products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

$0$2K$5K$7K$9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

15

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

2%

  • PHILIPS69%
  • TrixHub11%
  • VOLISABER5%
  • SKYFIRE5%
  • Esgreen4%
  • Feit Electric3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Ultimate Survival Flashlight search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Holiday '25JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Aug · busiest ÷ quietest = 13.0×

Search terms

Top Ultimate Survival Flashlight search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips flashlight7K/yr
  • the ultimate survival flashlight3K/yr
  • phillips flashlight3K/yr
  • 2025 the ultimate survival flashlight2K/yr
  • phillips flashlight with magnifying lens938/yr
  • philips flashlight fire starter1K/yr
  • phillips flashlight torch789/yr

Reviews and returns

What reviews say buyers love and hate about Ultimate Survival Flashlight

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Brightness/Shine/Glow”
18%of negative reviews mention “Charging”
1.4%of orders come back
“Stopped charging”
A buyer, on “Charging”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ultimate Survival Flashlight questions

Answered from the same tracked data.