twist drill bit set
Worth a lookShows low returns (1.2%), but a small market ($60K/yr) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.32–$25.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.53avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Good+20.6%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,691.59avg incumbent reviews — the moat a new listing must climb
Market size
Bad$60K$60K/yr · 54K searches
According to Flapen's Amazon United States niche tracking, twist drill bit set is a $60K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
twist drill bit set market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $38K–$50K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #221
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 95%
- Out of stock
- 5.6%
- Avg brand age
- 45 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
43
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
66%
Top 20: 97%
Open market
22%
- JONMON25%
- Hariendny23%
- Rocaris12%
- AOKLIT10%
- DEWALT4%
- COMOWARE4%
Demand
Weekly Amazon search volume, last 13 weeks — +20.6% search growth over the last 90 days.Top twist drill bit set search terms
- twist drill bit set35K/yr
- twist drill bits14K/yr
- twist drill bit5K/yr
Top twist drill bit set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JONMON 8 Pack Titanium Coated HSS Twist Drill Bits - 3-10mm Serrated Drilling Grooving Side Cutting Drill Bit Woodworking Hole Enlarging Tools for Wood Plastic Aluminum Thin Metal
JONMON$11.044.2★352 rev
8 Pack Titanium Coated HSS Twist Drill Bits 3-10mm Serrated Side Cutting Drill Bit Hex Shank Serrated Cutting Drill Bits Drill Bit Woodworking Tools Hole Holesaw Tool for Plastic Metal Wood Hole
Hariendny$9.814.1★125 rev
AOKLIT 6 Pack Titanium Coated HSS Twist Drill Bit 3-8mm
AOKLIT$8.414.2★140 rev
Rocaris 8 Pack 3-10mm Titanium Coated HSS Twist Drill Bits
Rocaris$11.754.1★429 rev
Rocaris 6 Pack 3-8mm Titanium Coated HSS Twist Drill Bits
Rocaris$9.524.1★429 rev
Newest
by launch date
Virexel Twist Drill Bit Set 6 PCS Twist Drill Bit Set M35 Cobalt HSS Drill Bits with 135 Split Point Fully Ground Twist Drill Bits for Stainless Steel Cast Iron Wood Aluminum (1)
VIREXEL$13.900 rev
6-Pack High-Speed Steel Metalworking Set Drill Bits for Wood Drilling
Generic$18.080 rev
8 Pack HSS Twist Drill Bits 3-10mm Serrated Side Cutting Drill Bit
Bgzdxhxyr$8.359 rev
Unibit Step & Side Cutting Twist 8 PCS Drill Bits Set Hex Shank
LTEWALT$21.0322 rev
5 Piece Set of Four Flute Drill Bits - High Hardness Eccentric Twist Drill Bits Set for Tile Glass Ceramic Brick Metal Plastic Wood & General Concrete (6/6/8/10/12mm)
CNPMBO$14.0051 rev
Trending
90-day click momentum8 Pack HSS Twist Drill Bits 3-10mm Serrated Side Cutting Drill Bit
Bgzdxhxyr$8.355.0★
JONMON 10 Pack Titanium Coated HSS Twist Drill Bits - 3-13mm Serrated Drilling Grooving Side Cutting Drill Bit Woodworking Hole Enlarging Tools for Wood Plastic Aluminum Thin Metal
JONMON$14.664.2★
Virexel Twist Drill Bit Set 6 PCS Twist Drill Bit Set M35 Cobalt HSS Drill Bits with 135 Split Point Fully Ground Twist Drill Bits for Stainless Steel Cast Iron Wood Aluminum (1)
VIREXEL$13.900.0★
6-Pack High-Speed Steel Metalworking Set Drill Bits for Wood Drilling
Generic$18.080.0★
Unibit Step & Side Cutting Twist 8 PCS Drill Bits Set Hex Shank
LTEWALT$21.034.4★
What buyers say about twist drill bit set
What buyers praise and complain about, mined from review topics.What buyers love
“Quality is reasonable”
“Great deal”
“does what it says it does”
“The precision is very good”
“The bits are sharp”
“They are durable”
“The variety of sizes is nice”
“Strong and accurate”
“Strong material drill bits”
“easy to access”
What buyers complain about
“cheap qualityp”
“Cheap broke the first use”
“Doesn't work as described”
“But I could not get it to cut anything else”
“Not as advertised”
“A bit pricey”
“the bits are so dull”
“cheap material and seller does not respond to messages”
“bits break if you apply too much pressure”
“Broken bit”
Top return reasons
Common questions
- Is twist drill bit set profitable to sell on Amazon United States?
- The niche generates $60K/yr across 22 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +20.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the twist drill bit set niche?
- 17 brands and 43 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in twist drill bit set?
- Top complaints mined from reviews: Quality-Overall, Durability, Functionality-Overall. The return rate is 1.2%.
- What does it cost to enter the twist drill bit set niche?
- Listings span $7.32–$25.94; the average listing price is $12.53 (sweet spot $15–$100). The average incumbent carries 3,692 reviews — the moat a new listing must climb.