Is Twinkle Lights Plug in profitable to sell on Amazon United States?

Flapen scores Twinkle Lights Plug in 42 out of 100 on Amazon United States, a Fail. Shoppers spend $52K a year across 42 tracked products. Amazon counts 3 of the 8 products launched in the last year as successful launches. Search demand grew -14.7% in the last 90 days.

How competitive is the Twinkle Lights Plug in niche on Amazon United States?

29 brands and 43 sellers compete in Twinkle Lights Plug in on Amazon United States. The top 5 Twinkle Lights Plug in products take 43% of clicks, and the top 5 brands take 57%.

What do buyers complain about in Twinkle Lights Plug in?

Twinkle Lights Plug in buyers on Amazon United States complain most about Durability, Brightness/Shine/Glow, and Functionality-Overall. Returns run at 4.9% of orders.

When does demand for Twinkle Lights Plug in peak?

Search demand for Twinkle Lights Plug in on Amazon United States peaks in Jan–Nov–Dec, and the busiest month runs 7.4× the quietest.

What does it cost to enter the Twinkle Lights Plug in niche?

Twinkle Lights Plug in sells for $12.95 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $5.72 to $24.32. The average product has 3,983 reviews, the count a new listing must catch up to.

Twinkle Lights Plug in

Fail

Shoppers spend only $52K a year here, so Twinkle Lights Plug in is a Fail.

Flapen Score: 42
42 / 100Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size: $52K/yr103K searches / yr
90-day growth: -14.7%search demand this quarter
Competition: 43%top-5 click share · 29 brands · 43 sellers

Flapen Score

Twinkle Lights Plug in against its category

The dotted line is the Tools & Home Improvement average. Past it, Twinkle Lights Plug in is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Twinkle Lights Plug in market on Amazon at a glance

Shoppers on Amazon United States searched for Twinkle Lights Plug in 103K times last year and spent an estimated $52K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months: 103K
Growth, 90 days vs prior 90: -14.7%
Conversion, latest week: 3.9%
Market size, estimated: $52Ka year
Peak month: December7.4× the quietest month
Top search term: electric fairy lights plug in18K searches a year

02 · Price

A sale here is worth $12.95.

Listings sell for $12.95 on average, from $5.72 to $24.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $12.95 that is $1K to $3K a year per listing.

Average price: $12.95under the $15 to $100 sweet spot
Price range: $5.72–$24.32
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: $1K–$3K
Returns: 4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #248 within String Lights. It carries 3,983 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 100%
Out of stock, average day: 2.7%
Average rank: #248in String Lights
Average rating: 4.45 starsAmazon United States average 4.42 stars
Average reviews: 3,983per listing
Listings tracked: 42

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months: 8
Successful launches: 3Amazon's first-year sales bar
Average brand age: 47 months

Products