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Tsa Approved Multitool

Fail

The top 5 brands take 97% of clicks, so Tsa Approved Multitool is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$205K/yr424K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
41%top-5 click share · 9 brands · 37 sellers

Flapen Score

Tsa Approved Multitool against its category

The dotted line is the Tools & Home Improvement average. Past it, Tsa Approved Multitool is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tsa Approved Multitool market on Amazon at a glance

Shoppers on Amazon United States searched for Tsa Approved Multitool 424K times last year and spent an estimated $205K. The top 5 brands take 97% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 424K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $205K a year.

Searches, last 12 months
424K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
1.5%
Market size, estimated
$205Ka year
Peak month
November1.6× the quietest month
Top search term
nextool182K searches a year

02 · Price

A sale here is worth $33.06.

Listings sell for $33.06 on average, from $7.15 to $91.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $33.06 that is $3K to $8K a year per listing.

Average price
$33.06inside the $15 to $100 sweet spot
Price range
$7.15–$91.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #316 within Multitools & Accessories. It carries 960 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#316in Multitools & Accessories
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
960per listing
Listings tracked
42

04 · Newcomers

Amazon counts 8 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
8Amazon's first-year sales bar
Average brand age
39 months

Products

Top Tsa Approved Multitool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$12K$18K$25K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

37

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

41%

Top 20: 80%

Open market

2%

  • NEXTOOL83%
  • Victorinox9%
  • Gerber2%
  • Kilimanjaro1%
  • Nite Ize1%
  • Roxon1%
  • Open — no brand owns it (3 brands, 2%)

Demand

Tsa Approved Multitool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Tsa Approved Multitool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nextool182K/yr
  • nextool mini sailor21K/yr
  • victorinox jetsetter20K/yr
  • nextool multitool23K/yr
  • bladeless multitool20K/yr
  • titanium multitool24K/yr
  • tsa approved multitool24K/yr
  • leatherman style ps16K/yr
  • keychain multi-tool15K/yr
  • keychain multitool mini13K/yr

Reviews and returns

What reviews say buyers love and hate about Tsa Approved Multitool

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
2.1%of orders come back
“It's small”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tsa Approved Multitool questions

Answered from the same tracked data.