Is Trusco profitable to sell on Amazon United States?

Flapen scores Trusco 39 out of 100 on Amazon United States, a Fail. Shoppers spend $125K a year across 31 tracked products. Search demand grew -12.1% in the last 90 days.

How competitive is the Trusco niche on Amazon United States?

10 brands and 105 sellers compete in Trusco on Amazon United States. The top 5 Trusco products take 47% of clicks, and the top 5 brands take 91%.

What do buyers complain about in Trusco?

Trusco buyers on Amazon United States complain most about Quality-Overall, Value For Money, and Sharpness. Returns run at 3.2% of orders.

When does demand for Trusco peak?

Search demand for Trusco on Amazon United States peaks in Jan–Oct–Dec, and the busiest month runs 2.8× the quietest.

What does it cost to enter the Trusco niche?

Trusco sells for $54.48 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $16.96 to $183.76. The average product has 808 reviews, the count a new listing must catch up to.

Trusco

Fail

Demand is soft, at -12.1% this quarter, so Trusco is a Fail.

Filters High Price

Flapen Score: 39
39 / 100Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size: $125K/yr141K searches / yr
90-day growth: -12.1%search demand this quarter
Competition: 47%top-5 click share · 10 brands · 105 sellers

Flapen Score

Trusco against its category

The dotted line is the Tools & Home Improvement average. Past it, Trusco is stronger. Inside it, weaker.

39Fail

This niche Category average

See the method

Market

The Trusco market on Amazon at a glance

Shoppers on Amazon United States searched for Trusco 141K times last year and spent an estimated $125K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Oct–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months: 141K
Growth, 90 days vs prior 90: -12.1%
Conversion, latest week: 1.6%
Market size, estimated: $125Ka year
Peak month: October2.8× the quietest month
Top search term: trusco tool box40K searches a year

02 · Price

A sale here is worth $54.48.

Listings sell for $54.48 on average, from $16.96 to $183.76. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $54.48 that is $0 to $5K a year per listing.

Average price: $54.48inside the $15 to $100 sweet spot
Price range: $16.96–$183.76
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$5K
Returns: 3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #364 within Tool Organizers. It carries 808 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings: 48%
Prime listings: 94%
Out of stock, average day: 1.0%
Average rank: #364in Tool Organizers
Average rating: 4.57 starsAmazon United States average 4.42 stars
Average reviews: 808per listing
Listings tracked: 31