Is tree lights outdoor profitable to sell on Amazon United States?

The niche generates $117K/yr across 66 tracked products. 9 of 14 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the tree lights outdoor niche?

53 brands and 73 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 32% of demand.

What do buyers complain about in tree lights outdoor?

Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Functionality-Overall. The return rate is 4.2%.

When does demand for tree lights outdoor peak?

Demand peaks in Nov–Dec; the busiest month runs 10.6× the quietest.

What does it cost to enter the tree lights outdoor niche?

Listings span $6.73–$137.42; the average listing price is $31.11 (sweet spot $15–$100). The average incumbent carries 2,536 reviews — the moat a new listing must climb.

tree lights outdoor

Worth a look

Shows no brand lock-in (top 5 brands take 32% of clicks), but weak search conversion (1.3%) keeps it on the watch list.

Brand share

Incredible32%

top-5 brand share — no brand owns this niche

Avg price

Incredible$31.11

avg listing price — sweet spot $15–$100

Competition

Great29%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$6.73–$137.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,536.18

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Market size

Okay$117K

$117K/yr · 298K searches

Growth

Bad-11.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, tree lights outdoor is a $117K/yr Amazon United States market (298K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

tree lights outdoor market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $187K–$249K; units × avg price
Conversion rate: 1.3%
Avg BSR: #254
Page quality: 0%
Prime: 98%
Sponsored: 95%
Out of stock: 3.9%
Avg brand age: 39 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

53 rising

Sellers

Top-5 brand share

32%

Top 20: 73%

Top-5 click share

29%

Top 20: 64%

Open market

64%

Gardencoin9%
Ler0ktr7%
EZVALO6%
Sublume6%
Zetunlo4%
PXBNIUYA4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 10.6×

Open Trend

Top tree lights outdoor search terms

tree light62K/yr +12.9%0.9% conv.
twinkling tree lights37K/yr -62.6%0.7% conv.
twinkle tree lights24K/yr -45.0%0.6% conv.
fairy lights for tree7K/yr -15.4%0.6% conv.
twinkle lights for tree24K/yr -34.8%1.9% conv.
twinkle lights tree8K/yr -23.6%0.4% conv.
christmas light tree19K/yr +18.4%0.0% conv.
luces de hadas para arbol de navidad6K/yr +224.6%0.0% conv.
fairy lights christmas tree15K/yr +42.8%0.0% conv.
warm white twinkle christmas lights8K/yr +48.2%0.6% conv.

All search terms

Top tree lights outdoor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gardencoin Outdoor Ring Tree Lights 72W LED Landscape Uplighting for Trees 3000K Warm White Low Voltage IP65 Waterproof 15.35 Inner Diameter DC24V Driver Included 10080 Lumens Set of 6

Gardencoin$97.844.2★87 rev

Ler0ktr Rechargeable Battery LED Spotlight Indoor: Wireless Mini Art Accent Spot Lights with Timer Remote - Small Dimmable Uplight for Plants Display Painting Dartboard Artwork Portrait Closet

Ler0ktr$23.684.4★1,161 rev

Sublume Solar Tree Lights Outdoor Spotlights with Bright Warm White LED for Landscape Uplighting 2-in-1 (Sticked&Tied) IP65 Waterproof 2000Mah Palm Tree Ring Uplights for Flag Pole Garden Yard

Sublume$60.474.4★117 rev

Spot Lights Indoor Led Spotlight: Rechargeable Battery Wireless Up Lights Indoor - Plants Tree Artwork Portrait Picture Display Accent Lighting for Home Decorators Homeowners Art Collectors(2 Pack)

Zetunlo$21.954.4★482 rev

Solar Spot Lights Outdoor Waterproof Solar Spotlights 4 Packs Cool White

AUDERWIN$26.234.3★4,700 rev

Newest

by launch date

LEONLITE Update 5CCT Low Voltage Landscape Tree Ring Lights AC/DC 12-24V 750LM 11W/PCS Aluminum IP65 Landscape Spotlights for Big Tree&Palm Tree 1800K/2700K/3000K/4000K/5000K Pack of 6

LEONLITE$137.4211 rev

8mo ago

Spot Lights Indoor Led Spotlight: Rechargeable Battery Wireless Up Lights Indoor - Plants Tree Artwork Portrait Picture Display Accent Lighting for Home Decorators Homeowners Art Collectors(2 Pack)

Zetunlo$21.95482 rev

10mo ago

SUNCKET Solar Lights Outdoor 120LED 2pack Fairy Garden Lights Decor for Outside Fireworks Lights Solar Powered for Yard Patio Pathway Walkway Balcony Warm White

SUNCKET$15.19174 rev

11mo ago

Clownya Christmas Lights 100ft 300 LEDs 8 Modes Warm White Indoor Outdoor Plug-in Fairy Lights for Christmas Tree Bedroom Classroom Decor Outdoor Decor Christmas Decorations (Warm Color 100FT)

Clownya$15.03196 rev

11mo ago

Enchanted Willow Vine Fairy Lights - 7.5Ft Christmas Decorations Twinkling Tree Branch with Remote Control 144 LEDs Twinkle String Lights for Wall Bedroom Living Room Home Decor (1 Pack)

Probapro$27.67216 rev

12mo ago

What buyers say about tree lights outdoor

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow40%

“Bright Light”

Quality-Overall10%

“Best quality”

Value For Money6%

“Great deal”

Assembly/Installation6%

“Easy assembly”

Charging4%

“Long lasting charge”

Advertised Vs Actual Product3%

“As advertised”

Durability3%

“Held up well”

Design-Overall3%

“Outstanding construction is good”

Color3%

“Color is perfect”

Ease Of Use3%

“Easy to hang”

What buyers complain about

Durability16%

“Break very easily”

Brightness/Shine/Glow13%

“Not Bright enough”

Functionality-Overall9%

“does not work well at all”

Quality-Overall8%

“Quality is inconsistent”

Bulb Flicker/Dimming/Color5%

“Too dim”

Charging5%

“Did not charge”

Size-Overall5%

“Super small”

Advertised Vs Actual Product4%

“False advertising”

Value For Money3%

“And again, same price at the crappy one”

Color3%

“theyre not as much of a light pink as i thought theyd be”

Top return reasons

Brightness/Shine/Glow21%

Size-Overall15%

Color10%

Bulb Flicker/Dimming/Color10%

Advertised Vs Actual Product9%

Functionality-Overall8%

Defective Material/Parts4%