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Tree Lights Outdoor

Maybe

The top 5 brands take only 32% of clicks. But buyers convert on only 1.3% of searches, so Tree Lights Outdoor is a Maybe.

Flapen Score
52
52 / 100
Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size
$117K/yr298K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
29%top-5 click share · 53 brands · 73 sellers

Flapen Score

Tree Lights Outdoor against its category

The dotted line is the Tools & Home Improvement average. Past it, Tree Lights Outdoor is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tree Lights Outdoor market on Amazon at a glance

Shoppers on Amazon United States searched for Tree Lights Outdoor 298K times last year and spent an estimated $117K. The top 5 brands take 32% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months
298K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
1.3%
Market size, estimated
$117Ka year
Peak month
December10.6× the quietest month
Top search term
tree light62K searches a year

02 · Price

A sale here is worth $31.11.

Listings sell for $31.11 on average, from $6.73 to $137.42. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $31.11 that is $0 to $3K a year per listing.

Average price
$31.11inside the $15 to $100 sweet spot
Price range
$6.73–$137.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #254 within String Lights. It carries 2,536 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
98%
Out of stock, average day
3.9%
Average rank
#254in String Lights
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
2,536per listing
Listings tracked
66

04 · Newcomers

Amazon counts 9 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
9Amazon's first-year sales bar
Average brand age
39 months

Products

Top Tree Lights Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

$0$4K$7K$11K$14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

53 rising

Sellers

73

Top-5 brand share

32%

Top 20: 73%

Top-5 click share

29%

Top 20: 64%

Open market

64%

  • Gardencoin9%
  • Ler0ktr7%
  • EZVALO6%
  • Sublume6%
  • Zetunlo4%
  • PXBNIUYA4%

Demand

Tree Lights Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.6×

Search terms

Top Tree Lights Outdoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tree light62K/yr
  • twinkling tree lights37K/yr
  • twinkle tree lights24K/yr
  • fairy lights for tree7K/yr
  • twinkle lights for tree24K/yr
  • twinkle lights tree8K/yr
  • christmas light tree19K/yr
  • luces de hadas para arbol de navidad6K/yr
  • fairy lights christmas tree15K/yr
  • warm white twinkle christmas lights8K/yr

Reviews and returns

What reviews say buyers love and hate about Tree Lights Outdoor

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Durability”
4.2%of orders come back
“Break very easily”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Tree Lights Outdoor questions

Answered from the same tracked data.